The 6 Essential Real Estate AI Tools for Agents in 2024

3 Jul, 2024 | Admin | No Comments

The 6 Essential Real Estate AI Tools for Agents in 2024

With the rise of artificial intelligence (AI), real estate professionals can use tools to streamline processes, enhance client interactions, and boost marketing efforts. Although these tools will not replace the personal touch and connections you have with your client, they can make sure to give you some time back so you can focus on building relationships and closing deals. To help you navigate this rapidly changing landscape, I identified the top six real estate AI tools across various categories to help you grow and maintain your real estate business.

  • CINC: Best for AI lead generation and nurturing
  • Saleswise: Best for AI real estate marketing text creation
  • Style to Design: Best for AI virtual staging
  • VEED.IO: Best for AI video creation
  • Lofty: Best for AI-enhanced CRM system
  • ChatGPT: Best for AI real estate content creation tools

The Close’s Picks for Top AI Tools for Real Estate Agents

AI Tool Best for Starting Monthly Price Learn More
cinc-logo Lead generation and nurturing $899 Visit CINC
Saleswise logo Marketing text creation $39 Visit Saleswise
Style to Design logo Virtual staging $149 Visit Style to Design
veed io logo Video creation $25 Visit VEED.IO
Lofty CRM logo AI-powered CRM $39 Visit Lofty
chatgpt logo Content creation Free Visit Chat GPT

AI Tool Best for Starting Monthly Price Learn More
cinc-logo Lead generation and nurturing Contact for pricing Visit CINC
Saleswise logo Marketing text creation $39 Visit Saleswise
Style to Design logo Virtual staging $149 Visit Style to Design
veed io logo Video creation $25 Visit VEED.IO
Lofty CRM logo AI-powered CRM $39 Visit Lofty
chatgpt logo Content creation Free Visit Chat GPT

1. CINC: Best for AI Lead Generation & Nurturing

Cinc logo
Pros Cons
  • Lead nurturing is available 24/7.
  • It has real estate-related conversation scripts.
  • It has AI-powered workflows.
  • Nurturing via text message is available.
  • Pricing is expensive compared to other options.
  • It must be used in conjunction with CINC’s CRM.
  • It has no ability to turn off middle-of-the-night chat inquiries.
  • It has no AI capabilities via email.



  • Pricing:

    $899, custom pricing available

Why I Picked CINC

CINC AI is dedicated to turning potential leads into clients with Alex, its AI lead expert. I appreciate that Alex engages in conversations with new leads, categorizing them into three categories: new, active, and old leads. Agents will then receive notifications about these leads, including the latest message from Alex, so they know where to pick up the conversation. The AI at CINC was created through a partnership with Structurely and is designed to make these interactions with clients more human-like, relevant, and with improved scripting.

Screenshot of CINC AI dashboard
AI information page (Source: CINC)

Use Cases for CINC:

  • Priorite leads based on scoring algorithms to know which ones to focus on. 
  • Send automated follow-up emails and texts so no leads are missed. 
  • Track lead interactions and engagement to reduce the need to remember where you left off.
  • Generate scripts for cold calling and prospecting for new listings.

2. Saleswise: Best for AI Real Estate Marketing Text Creation

saleswise logo
Pros Cons
  • It provides access to millions of property records.
  • It has flat-rate pricing.
  • It has website content creation.
  • Free seven-day trial is available.
  • It cannot create content for business operations like handbooks, onboarding, and job advertisements.
  • It does not incorporate video editing for listings.
  • It has no CRM integration.
  • It has no automatic workflows.



  • Pricing:

    $39 per month

Why I Picked Saleswise

From a marketing and creative perspective, Saleswise has all the tools available to help you market yourself and your listings. I like that this is one of the AI real estate tools offering a flat-rate pricing and no long-term contracts for all the tools, so you’re not constantly being upsold on additional services. The tools provided to you by Saleswise can collectively replace a marketing coordinator, a virtual renderer, a copywriter, and more. I also appreciate that Saleswise considers property and listing data along with market insights to create less generic real estate marketing content.

Saleswise demo (Source: YouTube)

Use Cases for Saleswise:

  • Write new listing descriptions for third-party lead-generation websites. 
  • Transform images to show clients a space’s potential after a remodel. 
  • Schedule and post on social media automatically.
  • Send personalized email campaigns to clients.

3. Style to Design: Best for AI Virtual Staging 

Pros Cons
  • It has customizable design templates.
  • Staging and design courses are available.
  • Design team is available for simulations.
  • It has an extensive furniture and decor library
  • It requires a minimum commitment for pricing plans.
  • It cannot edit images other than property photos.
  • Pricing is high if you don’t have a lot of listings.
  • Coaching is only offered in enterprise plans.



  • Pricing*:

    • Individual Membership: $149 per month
    • Team:  $299 per month
    • Enterprise: Contact for pricing

*Minimum three-month commitment for all plans

Why I Picked Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can utilize this software. The memberships are affordable and cost less than outsourcing the work to other creative professionals. The seamless virtual staging experience allows agents to transform empty spaces effortlessly into beautifully staged homes. Agents can leverage the tool to promote that they have a marketing team when pitching for new business without the added overhead costs of having multiple employees.

Screenshot of staging board giving home renovation clients options home features
Staging boards (Source: Style to Design)

Use Cases for Style to Design:

  • Launch a virtual staging company to produce staged images for the real estate industry. 
  • Obtain new real estate listings for agents through add-on service offerings. 
  • Quickly prepare virtual renderings for listing meetings. 
  • Create visually appealing property images for social media posts and advertising. 

4. VEED.IO: Best for AI Video Creation

veed io logo
Pros Cons
  • It has an easy-to-use video editing interface.
  • It has AI-driven video editing.
  • Easily create AI avatars.
  • Create AI-generated art and images from text.
  • The technology required to record videos is not offered.
  • It cannot offload editing work to the VEED.IO team.
  • Video export length is dependent on the price plan.
  • It has no mobile app for basic or free plans.



  • Pricing (per user, per month):

    • Basic: $25
    • Pro: $38
    • Business: $70
    • Enterprise: Contact for pricing

Why I Picked VEED.IO

VEED.IO makes it easy to produce high-quality videos that can help agents engage potential buyers. Agents can leverage the platform to edit their videos as much or as little depending on their needs. For example, this AI for real estate agents is helpful in cropping, trimming, and adding text to a video, or agents can create their avatars to star in the video themselves. I like that there are affordable tiered plan options, making it accessible for agents at all budget levels and team sizes.

Screenshot of available AI tools offered in VEED.IO
Video and AI tools (Source: VEED.IO)

Use Cases for VEED.IO:

  • Use their AI eye contact tool to edit videos where you don’t look like you’re reading off a prompter or screen. 
  • Add voice-overs to videos by cloning your voice and reduce the need to record yourself for virtual tours.
  • Create professional videos by using their text-to-video tool that uses just a text description. 
  • Use the technology to create training and onboarding videos to replace an HR team. 

5. Lofty: Best for AI-enhanced CRM System

Lofty CRM logo
Pros Cons
  • It has long-term campaigns to turn warm-up cold leads.
  • Customized workflows are provided.
  • It has an AI-powered website chatbot.
  • It has lead qualifying and appointment-setting.
  • It requires an initial learning curve.
  • You need to purchase the CRM packages in addition to the AI cost.
  • The Core package for CRM is quite expensive.
  • It does not offer AI-produced conversation scripts.

Why I Picked Lofty

Lofty is an exceptional CRM system that leverages AI for real estate to provide deep client insights and automate routine tasks. Its AI assistant can analyze client interactions to predict their needs and preferences. In addition, it can schedule and send automated follow-up reminders while creating personalized communication templates. I picked Lofty because, unlike many CRMs that demand significant daily effort, Lofty’s AI assistant automatically handles these routine tasks for agents. This feature gives agents peace of mind, knowing that essential but time-consuming activities are efficiently managed.

Screenshot of AI assistant dashboard with settings and data report information
Assistant workflows (Source: Lofty)

Use Cases for Lofty:

  • Add a chatbot to your website to generate organic AI for real estate leads. 
  • Segment clients based on behavior and preferences for targeted email campaigns.
  • Analyze client data to predict potential property interests and personalize listings.
  • Have the AI assistance help with deal closure communication to ensure all necessary paperwork is requested. 

6. ChatGPT: Best for AI Real Estate Content Creation Tools

chatgpt logo
Pros Cons
  • Team collaboration workspaces are available.
  • It has real-time content suggestions.
  • It can create content across multiple industries.
  • It provides natural language processing.
  • You must know how to prompt the AI to produce the correct responses.
  • Information produced can be false.
  • It is unable to review spreadsheets or images.



  • Pricing (per month):

    • Free: $0
    • Plus: $20
    • Team: $30 per user
    • Enterprise: Contact sales for pricing

Why I Picked ChatGPT

ChatGPT offers a simple user interface, allowing you to draft prompts that generate high-quality, engaging content quickly. There is a mobile app that allows you to generate content on the go. Its natural language processing capabilities ensure the generated content is coherent and relevant. I picked ChatGPT as the most innovative AI real estate content creator because it can provide you with copy, plans, forms, and suggestions across all aspects of your real estate business. This versatility ensures that you have high-quality content that can enhance your business and productivity.

Screenshot of interface for Chat GPT
Chat GPT interface (Source: Simon McCade)

Use Cases for ChatGPT:

  • Help generate content for your website blog or open house flyers. 
  • Create listing descriptions for advertisements or listing websites. 
  • Assist with creating a business plan for growing your real estate team. 
  • Help with creating materials for new hire job descriptions for your growing team.

How We Selected the Best Real Estate AI Tools for Agents

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the AI tools available for real estate. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

  • Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
  • Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
  • Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
  • Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
  • Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Frequently Asked Questions (FAQs)




Bringing It All Together

Leveraging AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. Yes, technically, you’re having a robot help you with your business. However, the time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel.

The post The 6 Essential Real Estate AI Tools for Agents in 2024 appeared first on The Close.

Write Reviews

Leave a Comment

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

No Comments & Reviews