Zillow Premier Agent (ZPA) is a paid advertising program that connects agents to buyers. It offers agents enhanced visibility on Zillow’s platforms, giving them priority placement in property listings and exclusive access to leads. However, with the platform’s lack of pricing transparency, is Zillow Premier Agent worth it? I evaluated its key features, weighed its […]
Tools powered by artificial intelligence (AI) continue to become more popular in the real estate industry, and it’s easy to see why! These help agents save a tremendous amount of time while also making them more efficient by streamlining processes, automating tasks, enhancing client interactions, and providing marketing and other business insights. AI will never […]
In an industry where emails and social media messages are instant, sending handwritten real estate prospecting letters can feel like a breath of fresh air. It’s a great way to make a lasting impression, especially if pulled off correctly. In this article, I’ll share 11 real estate prospecting scripts plus some actionable tips to help […]
It’s no secret that open houses are tedious. It’s a very manual process that gets boring really quickly; plus, it very rarely leads to a quick sale. While that may be the case, any agent worth their salt knows that it’s more than just marketing a house — it’s about creating connections, letting potential sellers […]
Real estate text message scripts can be a game-changer for converting leads, especially when many prefer texting over phone calls; just think about how often you ignore calls! Below, I share several scripts given various scenarios — from connecting initially and following up, to sending “thank you” and “congratulations” messages and requesting referrals and reviews. […]
27 Mar, 2025 | Admin | No Comments
23 Real Estate Postcard Templates To Generate Leads [+Design Guide]
In a world obsessed with social media, real estate postcards remain a powerful tool for branding and lead generation. The right postcard template is eye-catching, well-designed, and strategically crafted to convert recipients into clients. This list features some of the best real estate postcard templates — whether you need just-listed designs, market updates, or FSBO […]
Investing in real estate leads can be a smart strategy to transform your business and boost your sales. However, not all lead sources are created equal. The best lead generation platforms offer high-quality, targeted leads that align with your market and business goals. In this article, I’ve listed the best places to buy real estate […]
12 Mar, 2025 | Admin | No Comments
12 Best Real Estate Apps for Agents in 2025
With countless real estate apps on the market today, it’s hard to know which ones are actually worth your time (and phone storage!). So, I did the homework for you! I researched, tested, and narrowed it down to the 12 best apps for real estate agents; these apps will help you stay organized, market more […]
11 Mar, 2025 | Admin | No Comments
10 Best FSBO Scripts To Get More Listings in 2025
For sale by owner (FSBO) sellers present agents with a unique opportunity to gain a listing and help sellers get more money for their home. Although reaching out to FSBO sellers can be challenging, a carefully crafted FSBO script can open the door to meaningful conversations. No matter the situation or objection, these FSBO scripts […]
7 Mar, 2025 | Admin | No Comments
43 Underrated Real Estate Lead Generation Ideas for 2025
While real estate lead generation can seem like a relatively easy but monotonous task, in reality, generating enough leads to sustain your business is one of the hardest challenges for real estate professionals. The key to generating real estate leads is finding the right mix of strategies that suit your personality, budget, and skills. That’s […]