Category Archive : Lead generation

If you’re still using pen and paper for your open houses, you’re probably leaving money on the table. Open house apps will not only help you avoid deciphering terrible handwriting but will also streamline your sign-in process, capture detailed visitor info, and enhance your follow-up strategy. I’ve put together a list of nine open house […]

Engaging with your local community is not just a strategy; it’s key to making your real estate ads incredibly powerful. By investing time and effort, you will establish yourself as your area’s go-to real estate expert, a crucial role for the community. To inspire you to create ads that attract attention and strengthen your brand, […]

With the rise of artificial intelligence (AI), real estate professionals can use tools to streamline processes, enhance client interactions, and boost marketing efforts. Although these tools will not replace the personal touch and connections you have with your client, they can make sure to give you some time back so you can focus on building […]

Email marketing is a fantastic way to stay connected with your audience and is crucial for growing your real estate business. But let’s face it, creating effective email templates for real estate agents can be challenging. That’s why we’ve compiled 26 powerful email templates for real estate leads, so you can use them as inspiration […]

When it comes to selling a home, it’s not just about making it look good – it’s about helping potential buyers feel at home. Creating an atmosphere of warmth and comfort is key to helping people picture themselves living there. The kitchen is said to be the heart of the home since it’s a common […]

As a real estate agent, I’ve realized that showing appreciation to our clients isn’t just a courtesy—it’s a critical piece of maintaining strong, lasting relationships. A client’s loyalty can make or break your career. You want them to continue to use your services and sing your praises to everyone they meet.  Finding unique and meaningful […]

Before the popularity of Facebook Marketplace and TikTok, agents and sellers posted their listings on Craigslist (CL). Craigslist is a popular platform for posting ads, sharing community information, and buying or selling goods. While not specifically designed for real estate, it’s a simple, affordable, and effective tool for agents to promote listings and connect with […]

With so many real estate apps on the market today, figuring out which ones deserve space on your phone or iPad isn’t easy. That’s why I researched, tested, and put together this list of the 15 best real estate apps. These apps will help real estate pros on the go stay organized, market their brands, […]

Working in real estate means you’ve probably had your fair share of Zillow Zestimate conversations, right? The most common question is, “How accurate is Zestimate?” Whether you’re a fan or not, the Zestimate is definitely a big part of our business. We’ve all had that call from an excited homeowner or had to dive into […]

Let’s face it: cold calling can be really cold—not just on the prospects’ end but also on the agents’. My husband and I recently listed our apartment for sale. As an agent and out-of-state property owner, I decided to go with someone living close to the listing. After a month of no offers, we decided […]