Hi, this is [name] from [brokerage]. I noticed you have a home for sale at [address]. Is it still available? May I speak with the owner of the house?<\/p>\n

I understand you\u2019re selling the home yourself, and I respect that. I was just wondering if you are cooperating with buyer\u2019s agents. And by cooperating, I mean, if one of my clients were to make an offer, are you willing to pay me the standard [insert your percentage here] commission in our area for the buyer side only?<\/p>\n

If yes:<\/em><\/p>\n

OK, that\u2019s great! Could you tell me a little more about your home?<\/p>\n

Ask about details such as room size, age of home, what the neighborhood is like, etc.<\/p>\n

I have a few buyers right now, and they could be interested in your home. Can I come by and look at the property before bringing my clients?<\/p>\n

If no:<\/em><\/p>\n

I understand. By the way, I was wondering how much you\u2019re asking for the house.<\/p>\n

($xxx,xxx)<\/em><\/p>\n

Let me ask you something. What made you decide to sell your home without hiring a professional agent and without cooperating with buyer\u2019s agents?<\/p>\n

(I don\u2019t want to pay that much for a real estate agent, I had a bad experience with an agent, my son is a computer wiz who can list the home online, etc.)<\/em><\/p>\n

I see. In fact, you\u2019re not the only one that feels that way. Lots of folks who are selling their own homes have told me the exact same thing. Again, I respect your decision to sell on your own. But assuming that I could show you a way that I could net the [$xxx,xxx] you want for the house, possibly even more, by using our marketing plan, would you be open to it?<\/p>\n

(I just want to get rid of my home, I don\u2019t want to complicate things, a lot of Realtors have told me the same thing, etc.)<\/em><\/p>\n

I hear you. If I may ask, what\u2019s the main reason for your sale?<\/p>\n

(We\u2019re moving to a home closer to my workplace, we\u2019re downsizing, we don\u2019t like this neighborhood, the monthly payment is too high, etc.)<\/em><\/p>\n

OK, that makes sense. [Congratulate the buyer if the move is a positive one]. And when do you need to be in your new home?<\/p>\n

(In 2-3 months.)<\/em><\/p>\n

Gotcha. So you have at most [number of days] to sell your home, do all the paperwork, and deal with the move. So what happens if your home doesn\u2019t sell by then? Do you have a backup plan?<\/p>\n

(I don\u2019t know, I\u2019d rather not think about it, we\u2019ll deal with it as we go along, stay with my parents, rent an apartment, etc.)<\/em><\/p>\n

Sounds like you\u2019re not too happy about any of those options. Hypothetically, let\u2019s say that I was able to sell your home, get you the highest amount the market is willing to pay for it, and help you avoid [unpleasant backup option]. Would that be a win for you?<\/p>\n

(If you could do all of that, yeah, I guess it would.)<\/em><\/p>\n

Tell you what: Why don\u2019t we meet for a short 20-minute chat? We\u2019ll take a look at your situation, do a property analysis, and I\u2019ll let you know if I can make it happen. If I can\u2019t, I won\u2019t waste your time. I\u2019ll tell you immediately.<\/p>\n

(OK, why not? Let\u2019s see what you have.)<\/em><\/p>\n

Great! I\u2019m available this afternoon at 5 p.m. Would that work for you?<\/p>\n<\/p><\/div>\n

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Why it works:<\/strong> As with the Basic FSBO script, the agent\u2019s goal is an in-person appointment. In this cold calling script for real estate, the seller feels heard because the agent asks thoughtful questions and validates their concerns while still offering a solution. This script is sure to set the tone for a great in-person conversation. Additionally, \u201cI have a few buyers who might be interested in your property\u201d is genius because it gets your foot in the door. Anyone who\u2019s ever sold a house knows this is music to a seller\u2019s ears!<\/p>\n