{"id":661,"date":"2024-07-16T13:10:17","date_gmt":"2024-07-16T13:10:17","guid":{"rendered":"http:\/\/av-forums.net\/?p=661"},"modified":"2024-07-29T11:29:20","modified_gmt":"2024-07-29T11:29:20","slug":"the-11-top-real-estate-lead-generation-companies-2024","status":"publish","type":"post","link":"http:\/\/av-forums.net\/index.php\/2024\/07\/16\/the-11-top-real-estate-lead-generation-companies-2024\/","title":{"rendered":"The 11 Top Real Estate Lead Generation Companies 2024"},"content":{"rendered":"<p>Looking for a way to speed up the process of closing deals? Real estate lead generation companies can give your business a boost. To find the best real estate lead generation companies among many options, I drew on our team&#8217;s extensive real estate experience. I considered factors such as pricing, features, lead quality, lead types, and exclusivity to pinpoint the top real estate lead generation companies for 2024.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/cinc-top-real-estate-lead-generation-companies\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">CINC<\/a>:<\/strong> Best for hyper-local lead generation and IDX websites<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/zurple-main\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Zurple<\/a>:<\/strong> Best for automated lead nurturing system<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/market-leader-theclose-trelgc\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Market Leader<\/a>: <\/strong>Best for predictable exclusive leads<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/offrs-theclose-main\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Offrs<\/a>:<\/strong> Best for seller leads without a contract<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/zillow-theclose-trelgc\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Zillow Premier Agent<\/a>: <\/strong>Best for capturing buyer leads<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/ylopo-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">Ylopo<\/a>:<\/strong> Best for tech-savvy agents looking for complete marketing solutions<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/real-geeks-theclose-trelgc\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Real Geeks<\/a>: <\/strong>Best for affordable, all-in-one lead generation platform<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/catalyze-ai-theclose-main\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Catalyze AI<\/a>: <\/strong>Best for exclusive inherited property leads<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/redx-theclose-trelgc\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">REDX<\/a>: <\/strong>Best for niche leads and affordability<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/zbuyer-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">zBuyer<\/a>:<\/strong> Best for buyer and seller leads with no long-term contract<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/smartzip-use-only-on-top-real-estate-lead-generation-companies\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">SmartZip<\/a>: <\/strong>Best for geographic farming<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Picks\">The Close\u2019s Picks for Top Real Estate Lead Generation Companies<\/h2>\n<table id=\"tablepress-1831\" class=\"tablepress tablepress-id-1831\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Type of Software<\/th>\n<th class=\"column-2\">Best for<\/th>\n<th class=\"column-3\">Monthly Starting Price<\/th>\n<th class=\"column-4\">Learn More<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/cinc-top-real-estate-lead-generation-companies\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">CINC<\/a><\/td>\n<td class=\"column-2\">Hyperlocal leads<\/td>\n<td class=\"column-3\">$899<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/cinc-review\/\">CINC Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zurple-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Zurple<\/a><\/td>\n<td class=\"column-2\">Sophisticated nurturing system<\/td>\n<td class=\"column-3\">$309<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zurple-review\/\">Zurple Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/market-leader-theclose-trelgc-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Market Leader<\/a><\/td>\n<td class=\"column-2\">Get a predictable number of exclusive leads and affordable social media leads<\/td>\n<td class=\"column-3\">$300<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/market-leader-review\/\">Market Leader Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/offrs-theclose-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Offrs<\/a><\/td>\n<td class=\"column-2\">Seller leads without a contract<\/td>\n<td class=\"column-3\">10 cents for each lead<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/offrs-review\/\">Offrs Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zillow-theclose-trelgc-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Zillow Premier Agent<\/a><\/td>\n<td class=\"column-2\">Buyer leads<\/td>\n<td class=\"column-3\">$300<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zillow-premier-agent-worth-cost\/\">Zillow Premier Agent Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/ylopo-theclose-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener\">Ylopo<\/a><\/td>\n<td class=\"column-2\">Tech-savvy agents with existing CRM<\/td>\n<td class=\"column-3\">$600<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/ylopo-reviews\/\">Ylopo<\/a><\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/real-geeks-theclose-trelgc-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Real Geeks<\/a><\/td>\n<td class=\"column-2\">Affordable all-in-one lead generation system<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/real-geeks-review\/\">Real Geeks Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/catalyze-ai-theclose-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener\">Catalyze AI<\/a><\/td>\n<td class=\"column-2\">Exclusive inherited property leads<\/td>\n<td class=\"column-3\">$360<\/td>\n<td class=\"column-4\">No Review Yet<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/redx-theclose-trelgc-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">REDX<\/a><\/td>\n<td class=\"column-2\">Niche leads<\/td>\n<td class=\"column-3\">$49.99<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/redx-review\/\">REDX Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zbuyer-theclose-main\/table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">zBuyer<\/a><\/td>\n<td class=\"column-2\">Affordable leads with no contract<\/td>\n<td class=\"column-3\">$400<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/zbuyer-review\/\">zBuyer Review<\/a><\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/smartzip-theclose-trelgc-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">SmartZip<\/a><\/td>\n<td class=\"column-2\">Geographic farming<\/td>\n<td class=\"column-3\">$299<\/td>\n<td class=\"column-4\"><a href=\"https:\/\/theclose.com\/smartzip-review\/\">SmartZip<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1831 from cache --><\/p>\n<h2 class=\"wp-block-heading\" id=\"CINC\">CINC: Best for Hyperlocal Leads<\/h2>\n<div id=\"tc-scorecard-87616\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/theclose.com\/wp-content\/uploads\/2023\/05\/CINCPRO_logo-300x76.png\" alt=\"CINC\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>It offers exclusive buyer and seller leads.<\/li>\n<li>Advertising strategy drives higher-quality leads.<\/li>\n<li>It is easily scalable for teams and brokerages.<\/li>\n<li>It has beautifully designed websites.<\/li>\n<li>It has cutting-edge CRM and AI nurturing tools.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>It has a relatively high price tag for solo agents.<\/li>\n<li>You don\u2019t own your IDX website.<\/li>\n<li>Complex system might be overwhelming for some agents.<\/li>\n<li>It lacks customization options. <\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.9<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose CINC<\/h3>\n<p>With its sleek and stylish IDX websites, advanced <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">customer relationship manager (CRM)<\/a>, behavioral messaging, and artificial intelligence (AI) texting tool trained by top-producing agents, CINC is one of the top real estate lead generation companies with a price tag to match. It uses a hyperlocal, custom-tailored approach for agents who use the platform. After signing up, CINC\u2019s onboarding team interviews you to find the exact neighborhoods, school districts, or gated communities where you know the best buyers and sellers are looking.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"823\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/CINC-real-estate-lead-generation-new-opportunity-1200x823-1.png\" alt=\"Two couples inside a home entry with a box containing a campaign summary from CINC\" class=\"wp-image-87550\" \/><figcaption class=\"wp-element-caption\">Lead capture platform for real estate agents (Source: <a href=\"https:\/\/www.cincpro.com\/\" target=\"_blank\" rel=\"noopener\">CINC<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How CINC Generates Leads<\/h3>\n<p>Like most real estate lead companies on our list, CINC uses a combination of pay-per-click (PPC) ads on Google, Facebook, and Instagram to generate buyer and seller leads. However, instead of only advertising by county or ZIP code, CINC targets hyperlocal leads in specific neighborhoods, school districts, or gated communities, depending on the agent\u2019s preferences. They also offer Facebook retargeting ads to stay top of mind with leads who have already visited your website.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices: <\/strong>CINC\u2019s all-in-one lead generation platform starts at $899 monthly for single agents and $1,299 for teams. For more details about pricing for the Guaranteed Sales Program and additional advertising promotions available for new clients, please get in touch with a CINC sales rep.<\/li>\n<li><strong>Advanced CRM and AI nurturing tools: <\/strong>CINC uses technology and clever design to ensure leads don\u2019t slip through the cracks. Its behavioral property alerts modify the type and timing of the nurturing texts and emails sent to your leads, increasing engagement for efficient conversion.<\/li>\n<li><strong>AI texting assistant:<\/strong> Another tool I love is its AI texting assistant, Alex. Instead of blasting out the usual prequalifying questions, CINC uses top-producing agents to train its AI to respond to leads.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit CINC<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Zurple\">Zurple: Best for Automated Nurturing System<\/h2>\n<div id=\"tc-scorecard-87611\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/zurple_logo-300x111-1.png\" alt=\"Zurple\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>It offers exclusive buyer and seller leads with a robust profiling and nurturing system.<\/li>\n<li>It has an easy-to-use platform.<\/li>\n<li>It has social media scheduler and video messaging.<\/li>\n<li>It has behavior-based email and SMS conversations.<\/li>\n<li>You can easily manage large teams and brokerages.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Pricing can be a little confusing.<\/li>\n<li>Customer service needs some improvement.<\/li>\n<li>Training is not robust.<\/li>\n<li>Six-month contract is required.<\/li>\n<li>It has limited integrations with other software.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.8<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Zurple<\/h3>\n<p>I am impressed with Zurple\u2019s powerful lead generation system, which has exceptional nurturing tools for agents who can spend a little more. Once a lead is captured through one of its landing pages, it\u2019s fed directly into the CRM, where the nurturing campaign begins. Zurple builds your business on autopilot with a healthy stream of exclusive leads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"596\" height=\"342\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/pasted_image_0-removebg-preview.png\" alt=\"a Zurple landing page website.\" class=\"wp-image-87549\" \/><figcaption class=\"wp-element-caption\">Landing page real estate website (Source:<a href=\"https:\/\/zurple.com\/products\/real-estate-software\/\" target=\"_blank\" rel=\"noopener\"> Zurple<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Zurple Generates Leads<\/h3>\n<p>Zurple is one of the real estate lead companies that uses landing pages targeting buyers or sellers for their agents\u2019 specific markets. Use the ads manager inside Zurple to run ads to drive traffic to your landing pages and capture leads organically through your social media, website, and any other place you exist on the internet. Zurple also offers paid programs as an add-on if you want to let them do the heavy lifting to get your landing pages in front of the right people.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices:<\/strong>\n<ul>\n<li><strong>Basic Package: <\/strong>$309<\/li>\n<li><strong>Auto Leads: <\/strong>$448<\/li>\n<li><strong>Add&#8217;l Sites: <\/strong>Basic package at $309 + $100\/month per site<\/li>\n<li><strong>Pipeline Boost: <\/strong>$609<\/li>\n<\/ul>\n<\/li>\n<li><strong>Behavior-led outreach: <\/strong>These highly engaging interactions are sophisticated outreach campaigns using email, text messages, MLS market updates, new listings, and more that adjust based on the lead\u2019s behaviors.<\/li>\n<li><strong>Lead-capturing websites and integrated CRM:<\/strong> Instead of having one website with your branding and IDX feed, Zurple\u2019s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zurple<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Market-Leader\">Market Leader: Best for Exclusive Leads<\/h2>\n<div id=\"tc-scorecard-87619\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Market-Leader-logo-e1586185291600.png\" alt=\"Market Leader\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>You can get a predictable number of exclusive leads every month.<\/li>\n<li>Network Boost social media leads start at just $6 each.<\/li>\n<li>It has a great mobile app.<\/li>\n<li>CRM and automated nurturing tools are included.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>DX lead generation websites look a little dated.<\/li>\n<li>CRM is not as sophisticated as more expensive competitors like CINC.<\/li>\n<li>Leads tend to be higher funnel than other providers.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.7<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Market Leader<\/h3>\n<p>Market Leader remains near my top rankings as best realtor lead generation because of its exclusive lead guarantee and new Network Boost program, which offers affordable top-of-funnel social media leads and automated nurturing tools. Unlike its competitors, Market Leader provides a predictable number of monthly exclusive leads, which makes predicting your future performance much more straightforward. Once you figure out your lead conversion rate and closing ratios, it\u2019s easier to forecast how many deals you\u2019ll close in a year.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1090\" height=\"439\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-5.01.21\u202fPM.png\" alt=\"Market Leader&#039;s agent website, CRM, landing page, and mobile app\" class=\"wp-image-87586\" \/><figcaption class=\"wp-element-caption\">Suite of features for real estate lead generation from Market Leader (Source: <a href=\"https:\/\/www.marketleader.com\/\" target=\"_blank\" rel=\"noopener\">Market Leader<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Market Leader Generates Leads<\/h3>\n<p>Market Leader takes the ad agency approach to generate real estate leads, placing targeted ads where your prospects spend their time (Facebook and Google). These ads direct seller prospects to Market Leader\u2019s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it\u2019s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices:&nbsp;<\/strong>\n<ul>\n<li><strong>Professional for Agents: <\/strong>$189 + $10 to $50 per lead (for one user only)<\/li>\n<li><strong>Market Leader Teams: <\/strong>$329 + $10 to $5 per lead (up to 10 users)<\/li>\n<li><strong>Market Leader Business Suite: <\/strong>Custom<\/li>\n<li><strong>Network Boost: <\/strong>$300 per month for 30 leads per month; $500 a month for 50-plus leads per month<\/li>\n<li><strong>Teams (up to 10):<\/strong> $329<\/li>\n<\/ul>\n<\/li>\n<li><strong>Affordable social media leads and automated lead nurturing tools: <\/strong>Market Leader&#8217;s new Network Boost program offers social media leads at just $6 each. You&#8217;ll want to nurture these top-of-funnel leads with Market Leader&#8217;s automated lead nurturing tools.<\/li>\n<li><strong>Mobile app: <\/strong>Market Leader&#8217;s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, which include lead insights. Additionally, all email activity is synchronized with your desktop CRM, ensuring you never miss any important updates.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Market Leader<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Offrs\">Offrs: Best Seller Leads Without a Contract<\/h2>\n<div id=\"tc-scorecard-87614\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Offrs-Logo-e1620309870157.png\" alt=\"Offrs\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Smart data platform is based on hundreds of data points.<\/li>\n<li>It has accurate prediction rates.<\/li>\n<li>It offers guaranteed exclusive leads.<\/li>\n<li>It has ROOF lead conversion using AI technology.<\/li>\n<li>It includes some online ad spend.<\/li>\n<li>No contract option allows agents to test the platform before making a long-term commitment.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>It has no CRM.<\/li>\n<li>Most leads have a long nurture time.<\/li>\n<li>ROOF referral fee is pricey.<\/li>\n<li>Noncontract option is twice the price of the annual contract.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.9<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Offrs<\/h3>\n<p>I included Offrs on this list because it uses predictive analytics to generate leads but doesn\u2019t lock agents into a long-term contract. I love that Offrs also uses hundreds of data points to generate their predicted sellers and boasts a 72% accuracy rate. If you\u2019re looking for a platform to help you predict your gross commission income (GCI) for the year, Offrs claims to be the software to do just that.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"800\" height=\"561\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/desktop-app-3.jpg\" alt=\"Example of geotargeting inside Offrs for lead generation\" class=\"wp-image-87590\" \/><figcaption class=\"wp-element-caption\">Choose your real estate target area with a drawing tool. (Source: <a href=\"https:\/\/offrs.com\/index.cfm\" target=\"_blank\" rel=\"noopener\">Offrs<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Offrs Generates Leads<\/h3>\n<p>Offrs generates agent leads with predictive analytics. It pushes hundreds of data points through its proprietary algorithms and AI systems to uncover behaviors, characteristics, and demographics that lead to home sales within 12 months. The leads are then delivered directly to the Offrs agent.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices:&nbsp;<\/strong>\n<ul>\n<li>10 cents per month for each lead<\/li>\n<li>$400 per month for leads in one ZIP code<\/li>\n<li>$800 per month for exclusive leads in one ZIP code<\/li>\n<li><strong>RAIA (AI-powered lead conversion):<\/strong> $499 per month<\/li>\n<li><strong>Premium: <\/strong>$799 per month<\/li>\n<li><strong>Premium + ISA (Inside sales assistant):<\/strong> $1,199 per month<\/li>\n<\/ul>\n<\/li>\n<li><strong>Includes exclusive paid lead generation for up to five ZIP codes:<\/strong> Offrs\u2019 price tag comes with paid lead capture campaigns and a daily dose of predictive sellers, for sale by owner (FSBO), and expired listings in your designated areas. You\u2019ll also get online ads to target your leads and enhance your conversion rate. Offrs uses hundreds of data points to uncover patterns of behavior that lead to homeowners selling within 12 months.&nbsp;<\/li>\n<li><strong>ROOF conversion:<\/strong> ROOF leverages its AI technology to help <a href=\"https:\/\/theclose.com\/how-to-get-real-estate-clients\/\">convert your leads into clients<\/a> by ensuring each lead is touched 30 times within the first 90 days. ROOF is your inside sales agent (ISA) reaching out to your leads via text, calls, and email. The AI assistant will qualify your leads for you and stay in touch until it\u2019s time for you to take over. The best part about ROOF is that you can pay for the upgrade and use it at will, or you can simply pay a 25% referral fee from your commission at closing.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Offrs<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Zillow\">Zillow Premier Agent: Best for Buyer Leads<\/h2>\n<div id=\"tc-scorecard-87617\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/word-image-87.png\" alt=\"Zillow Premier Agent\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>You can capture buyer leads earlier than competitors.<\/li>\n<li>Its leads are often warmer than those of the competitors.<\/li>\n<li>Zillow Live Connections puts you in contact with leads over the phone.<\/li>\n<li>It has behavioral insights on buyers.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Customer service is not strong.<\/li>\n<li>Zillow CRM is very basic.<\/li>\n<li>Leads aren\u2019t exclusive.<\/li>\n<li>Price per lead can be higher than other platforms.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Zillow Premier Agent<\/h3>\n<p>Zillow Premier Agent <a href=\"https:\/\/theclose.com\/real-estate-buyer-leads\/\">captures buyer leads before the competition<\/a>. Millions of buyers start their home search on Zillow\u2019s website. An astonishing <a href=\"https:\/\/ipropertymanagement.com\/research\/zillow-statistics#:~:text=Zillow.com%20receives%2093.2%20million%20unique%20visitors%20per%20month.\" target=\"_blank\" rel=\"noopener\">93.2 million monthly visitors<\/a> go directly to Zillow\u2019s website\u2014not Google\u2014to search for homes. What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they\u2019re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Zillow-Premier-Agents.png\" alt=\"Screenshot of a listing inside Zillow with the Premier Agents pointed out along with the Listing Agent\" class=\"wp-image-87551\" width=\"840\" height=\"532\" \/><figcaption class=\"wp-element-caption\">Zillow Premier Agents on real estate listing (Source: <a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noopener\">Zillow<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Zillow Premier Agent Generates Leads<\/h3>\n<p>Zillow sells display advertising next to listings in specific ZIP codes to its clients (Premier Agents). Zillow transfers leads to the Zillow CRM or into whatever CRM you\u2019re using, and the nurturing and conversion are up to you.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices: <\/strong>The estimates below fluctuate based on the median sold price in your area, number of agents, and how many leads you want to capture with the service.\n<ul>\n<li>Major metro markets start at around $1,000 per month.<\/li>\n<li>Nonmajor markets average between $300 and $500 per month.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Generates warmer buyer leads than other companies (yes, really): <\/strong>Even if buyers start their home search on Google, Zillow\u2019s unique advertising strategy means you\u2019ll get warmer buyer leads from the platform. Unlike competitors who capture buyer leads while they\u2019re looking at cute kitten videos on Facebook, Zillow generates leads when they are <em>actively searching for homes<\/em>. So, does that mean every lead you get from Zillow will be ready to close in a month? Of course not. However, the purchase intent is generally higher.<\/li>\n<li><strong>Client communication resources: <\/strong>This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a house or people who want to sell one. They can also keep records of texts, emails, and calls with each client to remember what they talked about.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zillow Premier Agent<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Ylopo\">Ylopo: Best for Tech-savvy Pros<\/h2>\n<div id=\"tc-scorecard-87618\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/ylopo-logo-1-300x104-1.png\" alt=\"Ylopo\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>It offers exclusive buyer and seller leads.<\/li>\n<li>It is multichannel on Facebook and Google.<\/li>\n<li>It has AI-driven nurturing chatbot, Raiya.<\/li>\n<li>It has tons of integrations with other software.<\/li>\n<li>You can reengage cold leads in your database<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Websites have limited customization options.<\/li>\n<li>It lacks control over ads.<\/li>\n<li>It lacks a built-in CRM.<\/li>\n<li>It has a $1,500 startup fee.<\/li>\n<li>It can be pricey, especially for solo agents.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.2<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Ylopo<\/h3>\n<p>Ylopo is a stellar choice for tech-savvy agents seeking a complete marketing solution that generates quality leads. It allows you to integrate with your existing marketing systems, like your favorite CRM, while delivering exceptional advertising that generates new leads and reinvigorates your cold ones. Furthermore, I love that Ylopo uses an advanced matching algorithm that instantly connects your newest home listings to prospective buyers based on their search criteria and interests.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"777\" height=\"612\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-4.58.10\u202fPM.png\" alt=\"Dashboard in the back office of Ylopo where agents can build and track ads.\" class=\"wp-image-87585\" \/><figcaption class=\"wp-element-caption\">Dashboard view from inside Ylopo (Source: <a href=\"https:\/\/www.ylopo.com\/lead-generation\" target=\"_blank\" rel=\"noopener\">Ylopo<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Ylopo Generates Leads<\/h3>\n<p>Ylopo is a done-for-you marketing solution that leans into the power of PPC ads on Google and Facebook ads. It drives traffic to your optimized website and tracks behaviors to tailor the user experience. Ylopo uses lead capture from the PPC ads and feeds them directly to your chosen CRM.&nbsp;<\/p>\n<p>Once the leads are in your CRM, the Ylopo lead nurturing AI bot, Raiya, begins interacting with your leads through text and voice to engage and qualify them. Most leads are top-of-funnel digital leads and require a longer nurturing process. However, the retargeting of older leads amplifies your success and conversion rates.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices: <\/strong>Ylopo offers flexible custom packages based on services, features, and ad budget needs. Costs generally range from $600-$1200 monthly. There are no long-term contracts required. Key variables influencing costs include:\n<ul>\n<li><strong>Ad budget:<\/strong> Higher monthly ad spending allows for more lead volume. Budgets usually range from $1000-$5000 per month.<\/li>\n<li><strong>Database size:<\/strong> Remarketing to your current database normally brings clients the highest and fastest ROI. We generally recommend you spend around $100 per 1,000 leads in your database on remarketing to nurture them effectively.<\/li>\n<li><strong>Service level:<\/strong> Compared with the entry-level, premium packages have more features and concierge service.<\/li>\n<li><strong>Team add-ons:<\/strong> Additional fees apply for AI (RAIYA), onboarding, and custom website work if needed.<\/li>\n<li><strong>Markets:<\/strong> Lead generation costs vary significantly by geographic market. Exact pricing is customized during onboarding. Ylopo specializes in maximizing ROI on ad spending to deliver strong value.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Includes paid ads and speed-optimized websites:<\/strong> Ylopo is a done-for-you marketing solution designed to drive traffic to your website, capture information from top-of-funnel leads, and feed them into your integrated CRM for a long-term nurturing campaign. You\u2019ll have to do a lot of work to convert these digital leads into clients, but the lead generation from Ylopo will deliver plenty of leads for you to work with.<\/li>\n<li><strong>Remarketing and AI-enhanced lead nurturing:<\/strong> Ylopo uses data mining, paid ads, and AI to target cold leads and nurture new ones. It tracks leads&#8217; online behaviors and tailors Facebook ads to reignite cold leads and keep fresh leads engaged.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Ylopo<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Real-Geeks\">Real Geeks: Best for Affordable, All-in-One Lead Generation<\/h2>\n<div id=\"tc-scorecard-87620\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/theclose.com\/wp-content\/uploads\/2023\/07\/black-symbol-and-wordmark-300x56.png\" alt=\"Real Geeks\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>It offers exclusive buyer and seller leads.<\/li>\n<li>It is more affordable than competitors like CINC, BoomTown, and kvCORE.<\/li>\n<li>IDX websites are designed for converting real estate leads.<\/li>\n<li>Leads can be purchased or generated using Facebook marketing tool.<\/li>\n<li>CRM sends automated texts and emails based on lead\u2019s behavior.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Websites have limited customization options.<\/li>\n<li>Real Leads PPC management fee is a bit pricey.<\/li>\n<li>It has limited team and brokerage features compared to rivals like BoomTown.<\/li>\n<li>It has extra fees for a la carte features can add up quickly.<\/li>\n<li>It needs more analytics and lead distribution tools.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.3<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.4<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Real Geeks<\/h3>\n<p>I chose Real Geeks as an all-in-one lead generation platform because it offers the same cutting-edge lead generation, marketing, and nurturing tools other platforms offer at a price individual agents can afford. You get a sleek IDX website designed for conversion, a sophisticated CRM, automated drip campaigns and texting, top-shelf training and customer support, and even a behavioral marketing tool called Reactive Responses that can give Zurple a run for its money.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"635\" height=\"410\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-5.03.41\u202fPM.png\" alt=\"Three examples of real estate landing pages from Real Geeks.\" class=\"wp-image-87587\" \/><figcaption class=\"wp-element-caption\">Lead capture website for real estate agents (Source: <a href=\"https:\/\/www.realgeeks.com\/\" target=\"_blank\" rel=\"noopener\">Real Geeks)<\/a><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Real Geeks Generates Leads<\/h3>\n<p>Real Geeks generates leads using a combination of Google and Bing PPC ads to <a href=\"https:\/\/theclose.com\/real-estate-seller-leads\/\">drive seller leads<\/a> to home valuation landing pages or Facebook ads to drive buyer leads to an IDX website. You can also generate leads yourself with their platform using the Facebook Marketing tool to simplify the process of creating Facebook ads and save some money. Real Geeks users can also drive traffic to their IDX websites or landing pages through search engine optimization (SEO) or social media to generate leads.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices: <\/strong>The prices below are based on a 12-month term contract paid per month and have a one-time signup fee.\n<ul>\n<li><strong>Establish: <\/strong>$299<\/li>\n<li><strong>Grow: <\/strong>$599<\/li>\n<li><strong>Expand: <\/strong>$999<\/li>\n<li><strong>Conquer: <\/strong>$1,599<\/li>\n<\/ul>\n<\/li>\n<li><strong>Includes paid real estate leads and DIY lead generation tools:<\/strong> I love that Real Geeks\u2019 platform lets you choose how you want to generate real estate leads. You can buy into their Real Leads program and let their marketing experts run your Facebook, Google, and Bing ads for you, or you can use their Facebook Marketing Tool to create your ads. You can use their home valuation tool to generate seller leads or drive traffic from your Facebook ads to your IDX website to capture buyer leads.<\/li>\n<li><strong>IDX website and CRM designed for conversion:<\/strong> I love Real Geeks\u2019 powerful conversion tools. The home valuation tool allows you to create custom landing pages for specific neighborhoods and automatically send out a market report drip campaign to nurture them. You can create custom workflows to nurture your leads or use tools like SMS auto-responders, their AI chatbot Robin, or Reactive Responses, which sends automated text messages based on leads\u2019 behavior on your website.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Real Geeks<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Catalyze\">Catalyze AI: Best for Exclusive Inherited Property Leads<\/h2>\n<div id=\"tc-scorecard-87615\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/theclose.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-03-28-at-11.22.19-AM-1-300x79.png\" alt=\"CatalyzeAI\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Inherited listing leads are highly motivated to sell.<\/li>\n<li>Predictive analytics technology finds inherited listing leads before competitors.<\/li>\n<li>Leads for properties under $1 million are only $12 each.<\/li>\n<li>It has an easy-to-use, intuitive dashboard.<\/li>\n<li>Monthly conversion training calls offer scripts.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>It lacks marketing tools.<\/li>\n<li>It relies on excellent interpersonal and follow-up skills.<\/li>\n<li>Leads can take months to get to the closing table.<\/li>\n<li>It is not available in all markets.<\/li>\n<li>Leads are not exclusive.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.9<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">0.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose Catalyze AI<\/h3>\n<p>Catalyze AI took the crown for best inheritance leads\u2014they are the only company using predictive analytics and <a href=\"https:\/\/theclose.com\/best-real-estate-ai-tools\/\">AI technology<\/a> to identify highly motivated inheritance leads before they end up in probate court. They can also uncover inherited properties in trusts\u2014something competitors like US Probate Leads and All The Leads can\u2019t do. That means you can start marketing to highly motivated sellers before they get sold as leads to other companies. With so many agents desperate for listings, getting there first gives you a massive advantage.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"652\" height=\"417\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-5.22.00\u202fPM.png\" alt=\"CatalyzeAI uses predictive analytics to deliver leads likely to sell\" class=\"wp-image-87591\" \/><figcaption class=\"wp-element-caption\">Event-driven predictive analytics generate real estate listings. (Source: <a href=\"https:\/\/www.catalyzeai.com\/\" target=\"_blank\" rel=\"noopener\">Catalyze AI<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How Catalyze AI Generates Leads<\/h3>\n<p>Every year, hundreds of thousands of people inherit properties. Catalyze AI helps sort through more than 400 million data points to narrow these properties down to the best real estate leads\u2014so incredible that Catalyze AI estimates this market represents $77 billion in property value each year.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices:&nbsp;<\/strong>\n<ul>\n<li>$360 per month for 30 leads under $1 million<\/li>\n<li>$450 per month for 30 leads over $1 million<\/li>\n<\/ul>\n<\/li>\n<li><strong>Highly motivated exclusive sellers:<\/strong> Catalyze AI finds people who really want to sell their homes. They&#8217;d rather get quick cash than keep paying for a home they don&#8217;t need. If the home goes to probate, it might take a while to sell. But usually, 40% of the people sell within a year. Working with Catalyze AI lets you talk to these people first, so they&#8217;ll call you when they want to sell.<\/li>\n<li><strong>Affordable leads allow you to fill your database quickly: <\/strong>Catalyze AI offers exclusive seller leads starting at $12 per lead for homes worth less than $1 million and $15 per lead for homes over $1 million. This allows you to quickly expand your database and use automated nurturing tools to keep potential leads engaged while you focus on leads that require immediate attention.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Catalyze AI<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"REDX\">REDX: Best for Prospecting Leads<\/h2>\n<div id=\"tc-scorecard-87624\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/REDX_Wordmark_Logo_CA1600-1024x278-1-300x96-1.png\" alt=\"REDX\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>It has affordable, a la carte pricing.<\/li>\n<li>It includes CRM and auto-dialer (multiline auto-dialer upgrade available).<\/li>\n<li>Leads are verified to not be on Do-Not-Call list.<\/li>\n<li>Scripts and objection handlers are built into platform.<\/li>\n<li>It has verified owner and contact information for all leads.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>It requires significant investment of time to convert leads.<\/li>\n<li>Cold calling is not the ideal strategy for every agent.<\/li>\n<li>Leads are not exclusive.<\/li>\n<li>Conversion rates are lower than other lead sources.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.6<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">1.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.2<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose REDX<\/h3>\n<p>REDX offers real estate niche leads for seller agents at an affordable price, starting at $49.99 per month. Even better, all the leads REDX offers are seller leads, including <a href=\"https:\/\/theclose.com\/expired-listing-scripts\/\">expired listings<\/a>, GeoLeads, FSBO, for rent by owner (FRBO), and preforeclosure leads. In addition, REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"974\" height=\"837\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-5.24.13\u202fPM.png\" alt=\"Social media ad created with REDX Ads Builder tool\" class=\"wp-image-87592\" \/><figcaption class=\"wp-element-caption\">Ad Builder tool lets you target homeowners on social media. (Source: <a href=\"https:\/\/www.redx.com\/\" target=\"_blank\" rel=\"noopener\">REDX<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How REDX Generates Leads<\/h3>\n<p>Instead of waiting for leads, REDX flips the script with an outbound real estate lead generation system, putting contact information (and the power to make connections) into the hands of real estate agents, teams, and brokers.<\/p>\n<p>REDX users choose the lead types (such as expired listings, FSBOs, and preforeclosures) they want to target, and REDX provides contact information. With a constantly updated system, you\u2019ve always got a fresh list of real estate agent leads in your area, so you can decide how much time you want to spend reaching out, following up, and converting them into clients.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices: <\/strong>You can get leads and tools for as low as $49.99\/month. Pay monthly OR save with quarterly, semi-annual, and annual payment options for all leads and tools. All pricing below is per month:\n<ul>\n<li><strong>Expired Leads:<\/strong> Starting at $69.99<\/li>\n<li><strong>GeoLeads<img src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/>:<\/strong> Starting at $69.99<\/li>\n<li><strong>FSBO Leads: <\/strong>Starting at $49.99&nbsp;<\/li>\n<li><strong>FRBO Leads:<\/strong> Starting at $59.99<\/li>\n<li><strong>Preforeclosure Leads:<\/strong> Starting at $49.99<\/li>\n<li><strong>Ad Builder:<\/strong> $49.99<\/li>\n<li><strong>Brand Builder Social Video Edits: <\/strong>$267<\/li>\n<li><strong>Brand Builder UNLIMITED:<\/strong> $899<\/li>\n<li><strong>Brand Builder Social Management:<\/strong> $699<\/li>\n<li><strong>Power Dialer Products:<\/strong> Starting at $59&nbsp;<\/li>\n<li><strong>Vortex\u00ae: <\/strong>Free with any subscription<\/li>\n<\/ul>\n<\/li>\n<li><strong>Vortex CRM and Power Dialer make prospecting easier:<\/strong> REDX\u2019s included VORTEX CRM and Power Dialer work together to simplify and speed up the cold calling process. Leads are sent directly to the VORTEX CRM. The Power Dialer automatically dials and connects you if the lead picks up the phone. The system leaves a prerecorded message on their voicemail if they don\u2019t. When you connect to a lead, the Power Dialer pulls up scripts and objection handlers to help you convert them.<\/li>\n<li><strong>Included scripts, objection handlers, and training to help you convert more leads: <\/strong>While similar lead generation companies just sell you leads and an auto-dialer, REDX takes it a step further by including <a href=\"https:\/\/theclose.com\/real-estate-cold-calling-scripts\/\">powerful scripts and objection<\/a> handlers right in the auto-dialer to help you convert them. They even offer live role-playing and extensive lead conversion training with expert cold callers like LabCoat Agents\u2019 Tristan Ahumada.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit REDX<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"zBuyer\">zBuyer: Best for Affordable Leads With No Contract<\/h2>\n<div id=\"tc-scorecard-87612\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/zbuyerlogo-300x85-1.png\" alt=\"zBuyer\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Leads are verified and the company offers free replacements for bogus leads.<\/li>\n<li>It has no yearly contract.<\/li>\n<li>It has reasonable pricing.<\/li>\n<li>It\u2019s a mix of high-funnel and low-funnel leads.<\/li>\n<li>It has free prospecting leads.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Leads can \u201csell out\u201d or become limited in number in a given area.<\/li>\n<li>Leads are not exclusive.<\/li>\n<li>It has no CRM (although I think this is one of their main selling points)<\/li>\n<li>It has no IDX website.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.5<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.4<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose zBuyer<\/h3>\n<p>Consider zBuyer for an affordable and efficient way to get high-quality leads without the commitment of long-term contracts or expensive CRM and marketing tools. Unlike other lead generation companies for realtors that require lengthy contracts, zBuyer gives you the flexibility to leave if you&#8217;re not satisfied with the platform or the leads, no questions asked. This approach, different from other real estate lead generation companies, aims to address the common complaint of being locked into long contracts.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"703\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-5.08.48\u202fPM-1200x703-1.png\" alt=\"Seller lead landing page from zBuyer\" class=\"wp-image-87588\" \/><figcaption class=\"wp-element-caption\">Demo of a seller lead capture page (Source: <a href=\"https:\/\/welcome.zbuyer.com\/Leads\" target=\"_blank\" rel=\"noopener\">zBuyer<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How zBuyer Generates Leads<\/h3>\n<p>zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted potential sellers a chance to discover their home\u2019s worth and potentially a cash offer. Buyer leads are captured through the company\u2019s site, HousingNow.com.<\/p>\n<p>Potential leads must confirm their interest at several points, verifying their intent, which results in higher conversion rates. zBuyer then provides the agent with the lead\u2019s contact information in real-time via the zBuyer app, email, and your chosen CRM. While the leads aren\u2019t exclusive, zBuyer says they work hard to \u201climit their exposure.\u201d ZBuyer is a low-cost, low-risk option with excellent customer service and a robust lead-generation strategy.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices:&nbsp;<\/strong>\n<ul>\n<li>$400 per month minimum (leads cost between $12 and $17 each)<\/li>\n<li>No contract or startup fees<\/li>\n<\/ul>\n<\/li>\n<li><strong>Free prospecting leads: <\/strong>Another feature that puts zBuyer at the top of my list is its free <a href=\"https:\/\/theclose.com\/real-estate-prospecting\/\">prospecting leads<\/a>. Yes, you read that right. For every dollar you spend with zBuyer, they will give you one four- to 12-month-old lead from their system\u2014for free. These leads will be ice cold, but you can always warm them up with lead-scoring software like Revaluate.<\/li>\n<li><strong>You don\u2019t have to spend money on a CRM you don\u2019t want: <\/strong>Most realtors who want to buy leads already have a CRM. Instead of forcing you to pay $200-plus per month for another one, like most lead generation companies<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit zBuyer<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"SmartZip\">SmartZip: Best for Geographic Farming<\/h2>\n<div id=\"tc-scorecard-87613\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/SmartZip-logo-e1586186169353.png\" alt=\"SmartZip\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>Predictive analytics identifies likely sellers before other lead generation companies.<\/li>\n<li>It has the best-in-class marketing and nurturing tools to convert seller leads.<\/li>\n<li>Easy upgrade to Offrs includes buyer leads on the same smart data and CRM.<\/li>\n<li>It has home valuation landing pages.<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Leads are not exclusive and generally top-of-funnel.<\/li>\n<li>It is not recommended for new agents.<\/li>\n<li>It is more expensive than most competitors.<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">3.3<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">0.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.9<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Why I Chose SmartZip<\/h3>\n<p>SmartZip&#8217;s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This made SmartZip a clear choice for seller leads. SmartZip&#8217;s <a href=\"https:\/\/theclose.com\/best-real-estate-predictive-analytics-companies\/\">predictive analytics technology<\/a> combs through millions of data points to identify likely sellers six to 12 months before they&#8217;re ready to sell. That means you&#8217;ll reach seller leads before your competition does, and with the help of SmartZip&#8217;s marketing tools, you&#8217;ll be able to convert them into successful sales.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"http:\/\/av-forums.net\/wp-content\/uploads\/2024\/07\/Screenshot-2024-01-30-at-5.13.10\u202fPM-1200x972-1.png\" alt=\"SmartZip agent dashboard with closeups of tasks for the agent to focus on\" class=\"wp-image-87589\" width=\"840\" height=\"680\" \/><figcaption class=\"wp-element-caption\">SmartZip uses SmartTargeting to find future listings. (Source: <a href=\"https:\/\/smartzip.com\/\" target=\"_blank\" rel=\"noopener\">SmartZip<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">How SmartZip Generates Leads<\/h3>\n<p>SmartZip combs through consumer data (from places like credit card companies), market data (from places like your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.<\/p>\n<p>Realtors who sign up with SmartZip get instant access to the SmartZip CRM, which is populated with \u201cSmart Data\u201d for their areas. Essentially, this is a list of all the property owners in your targeted area, ranked by how likely they are to sell their home in the next year and a half. Armed with this information, you can focus your outreach on only the most likely sellers, saving you time and money on marketing efforts and <a href=\"https:\/\/theclose.com\/real-estate-lead-conversion\/\">making your lead conversations more fruitful<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul>\n<li><strong>Starting monthly prices:<\/strong> $299 (requires 12-month contract)<\/li>\n<li><strong>Reach150: <\/strong>Using Reach150, real estate agents can manage their online presence and use favorable testimonials to <a href=\"https:\/\/theclose.com\/sphere-of-influence-real-estate\/\">attract new referral clients<\/a>.<\/li>\n<li><strong>Best-in-class marketing and nurturing tools:<\/strong> I love SmartZip\u2019s marketing and nurturing tools. While its CRM might not be as sophisticated or customizable as tools like Propertybase, it does give you a lead\u2019s estimated equity, home data, social media profiles, or taxable value changes. That\u2019s not to mention their CheckIn app, which tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.<\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit SmartZip<\/a>\n  <\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-are-real-estate-lead-generation-companies\" class=\"my-40\">What are real estate lead generation companies?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-are-real-estate-lead-generation-companies-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Real estate lead generation sites leverage technology, including predictive analytics and AI, advertising skills, and professional staff, to generate leads for realtors, teams, and brokerages. The most common way these companies generate leads is by placing ads on social media platforms and search engines to capture a buyer\u2019s or seller\u2019s contact information. They then sell this contact information to real estate agents who work to convert them into clients.<\/p>\n<p>There are three main categories of real estate lead generation companies:<\/p>\n<ol>\n<li>Full-service lead generation companies that run all advertising, prequalifying, and lead nurturing campaigns for you.<\/li>\n<li>Companies that only provide <a href=\"https:\/\/theclose.com\/best-real-estate-lead-generation-websites\/\">lead generation websites<\/a>, <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">CRMs<\/a>, and other tools to help you generate leads independently.<\/li>\n<li>Companies that sell leads without websites, CRM, or nurturing tools.<\/li>\n<\/ol>\n<p>Regardless of which kind of lead generation company you choose, the goal is <em>to fill your database with leads.<\/em><\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-do-i-find-the-best-lead-generation-company\" class=\"my-40\">How do I find the best lead generation company?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-do-i-find-the-best-lead-generation-company-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Different agents need different ways to find people who want to buy a house. I found some real estate lead generator companies that can help with this. You should consider how much money you have and how good you are at convincing people to buy. Then, think about the good and bad things about each company to see which one is best for you.<\/p>\n<p>Think about the tools you already use and whether you want to keep using them or try a new one that does everything. After you decide on a company, you can pick the best one for you. Most companies need you to use them for at least six months. It might take a while to see if they help you make more money, so be patient. If you don&#8217;t like the company you picked, you can look at other options. Remember, what works best depends on you and your team.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-much-do-real-estate-leads-cost\" class=\"my-40\">How much do real estate leads cost?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-much-do-real-estate-leads-cost-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>In 2024, <a href=\"https:\/\/theclose.com\/buy-real-estate-leads\/\">real estate leads cost<\/a> anywhere from $5 to $100 each when purchased from a lead generation company. Since solo realtors only close a small percentage of the leads they buy, most pay between $300 and $1,000 monthly for leads. Teams and brokerages using the lead team model often pay $5,000 monthly to purchase enough leads for their agents.<\/p>\n<p>Here is a quick breakdown of the seven factors influencing the price of leads:<\/p>\n<ol>\n<li>How quickly the lead needs to buy or sell a home<\/li>\n<li>The cost of software and services that lead generation companies bundle with their leads<\/li>\n<li>Whether the lead is exclusive or nonexclusive<\/li>\n<li>The price point of the home the lead is trying to buy or sell<\/li>\n<li>The state, city, and neighborhood where the lead is sold<\/li>\n<li>Whether or not the company prequalifies the lead<\/li>\n<li>The number of other agents competing for the same lead<\/li>\n<\/ol>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-are-exclusive-leads\" class=\"my-40\">What are exclusive leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-are-exclusive-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>An exclusive lead is a buyer or seller that a lead generation company sells to only one agent. Of course, this doesn\u2019t guarantee that the lead has not already been contacted by, or worse, is already working with another agent. It also doesn\u2019t guarantee the lead is not being sold to multiple agents by other lead generation companies. It just means the <em>individual company selling the lead<\/em> is not selling it to other agents. This is a crucial distinction that too many agents miss.<\/p>\n<p>Some lead generation companies take the time to prequalify each exclusive lead they sell to understand their real estate goals, verify their contact information is correct, and make sure they are not working with another agent. As you might imagine, these companies charge much higher prices than those that sell unverified leads.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"is-it-better-to-buy-high-funnel-or-low-funnel-leads\" class=\"my-40\">Is it better to buy high-funnel or low-funnel leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"is-it-better-to-buy-high-funnel-or-low-funnel-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Agents should consider buying a mix of high-funnel and low-funnel leads to grow their businesses. High-funnel leads may not be ready to buy or sell for six to 12 months, while low-funnel leads may be more immediate. Experienced agents often prefer high-funnel leads because there&#8217;s less competition, giving them an advantage in a slow market. However, having low-funnel leads is still vital for generating income while waiting for high-funnel leads to warm up.<\/p>\n<p>The ratio of high-funnel to low-funnel leads that is best for you may depend on your experience as an agent. If you&#8217;re a newer agent, buying more low-funnel leads may be beneficial despite the higher cost because they can help you generate income and experience more quickly. In contrast, experienced agents are more likely to have a large database of leads and referrals, allowing them to focus on more affordable, high-funnel leads.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-do-most-realtors-get-leads\" class=\"my-40\">How do most Realtors get leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-do-most-realtors-get-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Successful real estate agents diversify lead generation so businesses don\u2019t live or die from a single source. Paid lead generation, referrals, repeat business, and organic social marketing are great examples of how real estate agents get new leads. Having a plan for your overall real estate lead generation strategy is essential. If you need help with this, check out our article on creating a custom <a href=\"https:\/\/theclose.com\/lead-generation-plan\/\">real estate lead generation plan<\/a>. It even has some helpful templates to get you started.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"are-real-estate-lead-generation-companies-worth-it\" class=\"my-40\">Are real estate lead generation companies worth it?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"are-real-estate-lead-generation-companies-worth-it-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>If you can get a high enough return on your investment, paid lead generation strategies are absolutely worth it. Think about this: if someone said you could earn a $15,000 commission by writing a $5,000 check, you\u2019d do it, right? Assuming the number of hours you must put in to get that commission won\u2019t be worth more than $10,000 of work, the numbers pencil out.<\/p>\n<p>For most agents who invest in real estate lead generation, the commission from one closing can cover the total investment for the year. The upside is that if you\u2019ve covered the annual cost of your lead generation with one closing, then any additional commissions for the year are added profits. Since lead generation is continuous, you can do the math to determine, with some degree of certainty, <a href=\"https:\/\/theclose.com\/what-is-gci\/\">how much GCI you will make in a year<\/a>.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"whats-a-good-price-per-lead-in-real-estate\" class=\"my-40\">What\u2019s a good price per lead in real estate?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"whats-a-good-price-per-lead-in-real-estate-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>In most markets, the maximum price a real estate agent should be comfortable spending per lead is $200. That seems high, but let\u2019s do a little math together. Let\u2019s say you get ten leads in a week from a real estate lead generation company and convert one into a client. Let\u2019s assume you\u2019re converting 75% of those clients into sales. This metric means you\u2019re closing three monthly transactions out of 40 leads.<\/p>\n<p>For 40 leads a month, you\u2019re paying $8,000 (40 x $200). With the typical home selling for more than $300,000, those three sales gross you $27,000 in GCI (assuming a 3% side). That nets you $19,000 before splits and taxes. Of course, this price changes based on your conversion rates, the typical sale price of a home in your market, and your commission percentage. But for most agents, $200 per lead is a great benchmark.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Methodology\">Methodology: How I Chose the Top Real Estate Lead Generation Companies for 2024<\/h2>\n<p>To evaluate the real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each one based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:<\/p>\n<ul>\n<li><strong>Pricing (20%)<\/strong>\n<ul>\n<li>I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Features (25%)<\/strong>\n<ul>\n<li>I evaluated each company\u2019s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advanced Features (20%)<\/strong>\n<ul>\n<li>I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.<\/li>\n<\/ul>\n<\/li>\n<li><strong>User Experience (UX)\/Customer Service (10%)<\/strong>\n<ul>\n<li>The dashboard and user interface are important factors to consider. If it\u2019s challenging to use or find your way around the platform, you\u2019ll be much less likely to use it.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer Rating (10%)<\/strong>\n<ul>\n<li>I read reviews of software after I\u2019ve taken it for a test drive to evaluate others\u2019 experiences compared to my own. I take that additional feedback into account when assessing any software.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Expert Score (15%)<\/strong>\n<ul>\n<li>I give extra credit for any standout features not covered in the above categories.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>Are there any top real estate lead generation companies we haven&#8217;t covered that you&#8217;d like to know more about? Or perhaps you have experiences with the ones we&#8217;ve already listed? Feel free to share your thoughts in the comments section!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/top-real-estate-lead-generation-companies\/\">The 11 Top Real Estate Lead Generation Companies 2024<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a way to speed up the process of closing deals? Real estate lead generation companies can give your business a boost. To find the best real estate lead generation companies among many options, I drew on our team&#8217;s extensive real estate experience. I considered factors such as pricing, features, lead quality, lead types, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/661"}],"collection":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":2,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":682,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/661\/revisions\/682"}],"wp:attachment":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}