{"id":853,"date":"2025-01-06T12:36:28","date_gmt":"2025-01-06T13:36:28","guid":{"rendered":"http:\/\/av-forums.net\/?p=853"},"modified":"2025-03-06T12:12:42","modified_gmt":"2025-03-06T12:12:42","slug":"top-8-sources-for-pay-at-closing-real-estate-leads-in-2025","status":"publish","type":"post","link":"http:\/\/av-forums.net\/index.php\/2025\/01\/06\/top-8-sources-for-pay-at-closing-real-estate-leads-in-2025\/","title":{"rendered":"Top 8 Sources for Pay at Closing Real Estate Leads in 2025"},"content":{"rendered":"<p>Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I\u2019ll explore some of the top companies that offer pay at closing real estate leads and dive into how real estate professionals can benefit from their services.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/clever-theclose-main\/\" data-shortcode=\"true\">Clever<\/a>:<\/strong> Best for a streamlined platform to receive leads<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/zillow-flex-theclose-main\/\" data-shortcode=\"true\">Zillow Flex<\/a>:<\/strong> Best for data-driven courses and coaching<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/sold-com-real-estate-leads-pay-at-closing\/\" data-shortcode=\"true\">SOLD.com<\/a>:<\/strong> Best for performance-based lead assignment<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/homelight-main\/\" data-shortcode=\"true\">Homelight<\/a>:<\/strong> Best for leads based on performance history<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/agent-pronto-theclose-main\/\" data-shortcode=\"true\">Agent Pronto<\/a>:<\/strong> Best for receiving leads via text message<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/rocket-homes-theclose-main\/\" data-shortcode=\"true\">Rocket Homes<\/a>:<\/strong> Best for prequalified leads<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/upnest-theclose-main\/\" data-shortcode=\"true\">UpNest<\/a>: <\/strong>Best for leveraging technology<\/li>\n<li><strong><a rel=\"nofollow sponsored noopener\" target=\"_blank\" href=\"https:\/\/app.theclose.com\/goto\/referralexchange-theclose-main\/\" data-shortcode=\"true\">ReferralExchange<\/a>:<\/strong> Best for agents in the REALTOR\u00ae network<\/li>\n<\/ul>\n<div id=\"sold-com\" class=\"component-styles wp-block-ta-affiliate-widget-affiliate-boost wp-block-ta-affiliate-widget-template\">\n<div class=\"container\">\n<div class=\"heading\">\n<div class=\"h2\">Sign up for free with Sold.com to receive real estate referrals and jump-start your business.<\/div>\n<\/div>\n<div class=\"two-column-layout\">\n<div class=\"logo-container\">\n<div class=\"logo\"><img loading=\"lazy\" width=\"340\" height=\"209\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/11\/sold-logo-bigger-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Sold.com logo.\" \/><\/div>\n<\/p><\/div>\n<div class=\"features-container\">\n<ul class=\"features\">\n<li>Buyer and seller leads<\/li>\n<li>Manage all referrals on the agent dashboard<\/li>\n<li>For individual agents or teams <\/li>\n<\/ul>\n<div class=\"wp-block-buttons\"><a class=\"wp-element-button wp-block-button__link\" href=\"https:\/\/app.theclose.com\/goto\/sold-com-bg-boost-sponsorship-real-estate-leads-pay-at-closing\/?source=https%3A%2F%2Ftheclose.com%2Fcategory%2Flead-generation%2Ffeed&#038;widget=affiliate-boost\" rel=\"nofollow noopener sponsored\" target=\"_blank\">Visit Sold.com<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"tooltip-container\">\n\t\t\t\t<button class=\"tooltip\"><br \/>\n\t\t\t<span class=\"tooltip-text\">Featured Partner<\/span><br \/>\n\t\t\t<span class=\"tooltip-icon\"><\/span><br \/>\n\t\t<\/button><\/p>\n<div class=\"tooltip-message\">\n\t\t\t<span>Sold.com has paid for this placement. However, our team of experts approved Sold.com as an appropriate product, and our content remains editorially independent.<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\" id=\"Top-Picks\">The Close\u2019s Top Picks for Real Estate Leads Pay at Closing<\/h2>\n<div class=\"wp-block-group scrollx\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<table id=\"tablepress-1713\" class=\"tablepress tablepress-id-1713\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Type of Software<\/th>\n<th class=\"column-2\">Best for<\/th>\n<th class=\"column-3\">Referral Fees<\/th>\n<th class=\"column-4\">Qualifications Needed<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/clever-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener\">Clever<\/a><\/td>\n<td class=\"column-2\">A streamlined platform to receive leads<\/td>\n<td class=\"column-3\">1.5% listing fee ($3,000 minimum)<\/td>\n<td class=\"column-4\">Over five years of experience with great client reviews and extensive market knowledge<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/zillow-flex-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener\">Zillow Flex<\/a><\/td>\n<td class=\"column-2\">Data-driven courses and coaching<\/td>\n<td class=\"column-3\">15%-40% of commission<\/td>\n<td class=\"column-4\">By invitation only; only specific locations apply<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/sold-com-real-estate-leads-pay-at-closing\/\" target=\"_blank\" rel=\"nofollow noopener\">SOLD.com<\/a><\/td>\n<td class=\"column-2\">Performance-based lead assignment<\/td>\n<td class=\"column-3\">30%-35% of commission (0% if paid by sponsor)<\/td>\n<td class=\"column-4\">Undisclosed<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/homelight-main\/\" target=\"_blank\" rel=\"nofollow noopener\">HomeLight<\/a><\/td>\n<td class=\"column-2\">Leads based on performance history<\/td>\n<td class=\"column-3\">33% of commission<\/td>\n<td class=\"column-4\">Undisclosed<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/agent-pronto-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener\">Agent Pronto<\/a><\/td>\n<td class=\"column-2\">Receiving leads via text message<\/td>\n<td class=\"column-3\">25%-35% of commission<\/td>\n<td class=\"column-4\">Undisclosed<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/rocket-homes-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener\">Rocket Homes<\/a><\/td>\n<td class=\"column-2\">Prequalified leads<\/td>\n<td class=\"column-3\">1% of estimated home value or 25%<\/td>\n<td class=\"column-4\">24 months of experience and five closed transactions in the last 12 months <\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/upnest-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener\">UpNest<\/a><\/td>\n<td class=\"column-2\">Leveraging technology<\/td>\n<td class=\"column-3\">30% of commission<\/td>\n<td class=\"column-4\">Three years of experience and six transactions in 12 months <\/td>\n<\/tr>\n<tr class=\"row-9\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/referralexchange-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener\">ReferralExchange<\/a><\/td>\n<td class=\"column-2\">Agents in the REALTOR\u00ae network<\/td>\n<td class=\"column-3\">35% of commission<\/td>\n<td class=\"column-4\">Three years of experience, at least 20 transactions, or comparable sales volume within the last 12 months<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1713 from cache -->\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"Clever\">Clever: Best for a Streamlined Platform to Receive Leads<\/h2>\n<table id=\"tablepress-2428\" class=\"tablepress tablepress-id-2428 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-109060\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/clever-removebg-preview.png\" alt=\"clever logo\" width=\"180\" height=\"55\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>No upfront costs<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Requires experience to join <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Provides qualified leads<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>It might be unavailable in some geographical areas <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Helps increase agent brand awareness<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Doesn\u2019t guarantee completed deals<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Reduces marketing costs<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Marketed as a discount service to sellers<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2428 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose Clever<\/h3>\n<p>Clever\u2019s commitment to fairness and transparency sets it apart from its competition. This real estate lead generation pay at closing platform doesn\u2019t play favorites based on how much you\u2019re willing to pay. Instead, it considers the quality of service an agent provides and client satisfaction. Clever ensures that leads are vetted so agents know they\u2019re connecting with serious buyers and <a href=\"https:\/\/theclose.com\/real-estate-seller-leads\/\">sellers ready to make a move<\/a>. Plus, there is no fee to join the program.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>1.5% listing fee:<\/strong> This fee is lower than many others pay at closing leads platforms.&nbsp;<\/li>\n<li><strong>Qualified leads:<\/strong> Clever obtains all the pertinent information before sharing the lead with agents.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"334\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/Clever-agent-qualifications-1200x334.png\" alt=\"Agent qualifications needed for Clever\" class=\"wp-image-109028\" \/><figcaption class=\"wp-element-caption\">Agent qualifications for Clever (Source: <a href=\"https:\/\/listwithclever.com\/\" target=\"_blank\" rel=\"noopener\">Clever<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for Clever&nbsp;<\/h3>\n<p>Clever offers a straightforward and fair fee structure for <a href=\"https:\/\/theclose.com\/buy-real-estate-leads\/\">agents who want real estate leads<\/a> at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Clever<\/a>\n  <\/div>\n<p class=\"text-box\">\n<h2 class=\"wp-block-heading\" id=\"Zillow\">Zillow Flex: Best for Data-driven Courses &amp; Coaching<\/h2>\n<table id=\"tablepress-2429\" class=\"tablepress tablepress-id-2429 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-109058\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/zillow-flex-e1734965358110.png\" alt=\"zillow flex logo\" width=\"180\" height=\"65\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Lifelong clients.<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Zillow fees due on the first two transactions within two years of receiving the lead<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Top real estate listing website<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Stringent performance standards<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Trusted real estate brand<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Can be highly costly to join<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>No upfront cost to participate once<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Only available to high-performing agents in specific locations<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2429 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose Zillow Flex<\/h3>\n<p>I chose Zillow Flex for agents already participating in the <a href=\"https:\/\/theclose.com\/zillow-premier-agent-worth-cost\/\">Zillow Premier Agent program<\/a> because it offers an opportunity with no upfront costs for agents already invested in the platform. Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent\u2019s appointment rate and overall lead conversion.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>No upfront costs:<\/strong> Fees are limited to participating in Zillow Agent Premier.&nbsp;<\/li>\n<li><strong>Geographical area: <\/strong>Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.<\/li>\n<\/ul>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Phoenix, AZ<\/li>\n<li>Los Angeles, CA<\/li>\n<li>San Diego, CA<\/li>\n<li>Sacramento-Stockton-Modesto, CA<\/li>\n<li>San Francisco-Oakland-San Jose, CA<\/li>\n<li>Denver, CO<\/li>\n<li>Orlando, FL<\/li>\n<li>Daytona Beach, FL&nbsp;<\/li>\n<li>Melbourne, FL<\/li>\n<li>Jacksonville, FL<\/li>\n<li>Miami-Fort Lauderdale, FL<\/li>\n<li>Tampa-St Petersburg-Sarasota, FL<\/li>\n<li>Fort Myers-Naples, FL<\/li>\n<li>Port St. Lucie, FL<\/li>\n<li>Sebastian, FL<\/li>\n<li>Homosassa Springs, FL<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Ocala, FL<\/li>\n<li>Gainesville, FL<\/li>\n<li>Palm Bay, FL<\/li>\n<li>Punta, FL<\/li>\n<li>Atlanta, GA<\/li>\n<li>Chicago, IL<\/li>\n<li>Indianapolis, IN<\/li>\n<li>Boston-Manchester, MA<\/li>\n<li>Springfield-Holyoke, MA<\/li>\n<li>Washington-Hagerstown, MD<\/li>\n<li>Baltimore, MD<\/li>\n<li>Detroit, MI<\/li>\n<li>Saint Louis, MO<\/li>\n<li>Raleigh, NC<\/li>\n<li>Durham, NC<\/li>\n<li>Charlotte, NC<\/li>\n<li>Minneapolis-Saint Paul, NC<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Las Vegas, NV<\/li>\n<li>Queens, NY<\/li>\n<li>Bronx, NY<\/li>\n<li>Brooklyn, NY<\/li>\n<li>Manhattan, NY<\/li>\n<li>Oklahoma City, OK<\/li>\n<li>Cleveland, OH<\/li>\n<li>Akron, OH<\/li>\n<li>Portland, OR<\/li>\n<li>Philadelphia, PA<\/li>\n<li>Norfolk-Portsmouth-Newport, RI<\/li>\n<li>Dallas-Fort Worth, TX<\/li>\n<li>Houston, TX<\/li>\n<li>San Antonio, TX<\/li>\n<li>Austin, TX<\/li>\n<li>Richmond-Petersburg, VA<\/li>\n<li>Seattle-Tacoma, WA<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"455\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/Zillow-Flex-Core-Courses-1200x455.png\" alt=\"Zillow Flex Core Courses\" class=\"wp-image-109032\" \/><figcaption class=\"wp-element-caption\">Improve your performance with Zillow Flex Core Courses (Source: <a href=\"https:\/\/www.zillow.com\/z\/flex-performance-terms\/\" target=\"_blank\" rel=\"noopener\">Zillow Flex<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for Zillow Flex&nbsp;<\/h3>\n<p>One of <a href=\"https:\/\/theclose.com\/zillow-flex\/\">Zillow Flex\u2019s<\/a> many benefits is the pricing tier structure where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Zillow Flex<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"SOLD\">SOLD.com: Best for Performance-based Lead Assignment<\/h2>\n<table id=\"tablepress-1721\" class=\"tablepress tablepress-id-1721 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-109054\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/sold-com-logo-1-900x154.webp\" alt=\"sold.com logo\" width=\"180\" height=\"31\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Provides referrals for individual agents or teams<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Unknown agent qualification is needed<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Sign-up process is easy<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Geographic coverage is undisclosed<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Receive both buyer and seller leads<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Agent referral fee isn\u2019t mentioned on the website<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Dedicated agent portal<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>You have no control over how many leads you receive.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1721 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose SOLD.com<\/h3>\n<p>The agent\u2019s success determines SOLD.com\u2019s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent\u2019s earning potential and ensures that agents are continuously motivated to deliver the best client results.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Guaranteed display:<\/strong> Agents can pay an extra fee to increase ranking and exposure on SOLD.com.<\/li>\n<li><strong>Agent dashboard:<\/strong> This dedicated area lets the agent manage all referrals.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"550\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/SOLD.com_-1200x550.png\" alt=\"Benefits of joining SOLD.com\" class=\"wp-image-109034\" \/><figcaption class=\"wp-element-caption\">Benefits of joining SOLD.com (Source: <a href=\"https:\/\/www.sold.com\/\" target=\"_blank\" rel=\"noopener\">SOLD.com<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for SOLD.com<\/h3>\n<p>Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you\u2019ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent\u2019s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit SOLD.com<\/a>\n  <\/div>\n<p class=\"text-box\">\n<h2 class=\"wp-block-heading\" id=\"HomeLight\">HomeLight: Best for Leads Based on Performance History<\/h2>\n<table id=\"tablepress-1716\" class=\"tablepress tablepress-id-1716 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-76010\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/08\/Homelight-Full-1.png\" alt=\"logo of pay-at-closing lead company, Homelight\" width=\"180\" height=\"35\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Broker-to-broker referrals system<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>The amount or quality of leads is unknown<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Leads are vetted before being shared with the agent<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Control over lead received is limited<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Easy to sign up to participate<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>It may not cover all geographical areas<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Both buyer and seller leads are available<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Not ideal for new agents with low transaction history<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1716 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose HomeLight&nbsp;<\/h3>\n<p>HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there\u2019s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. Overall, HomeLight offers an uncomplicated and reliable way for seasoned agents to access valuable leads and grow their businesses.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Mobile application:<\/strong> Agents receive referrals and manage their leads on the go.<\/li>\n<li><strong>Exclusive tools:<\/strong> When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"614\" height=\"719\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/656e21520a419d396db614c3_Group-10121267.png\" alt=\"HomeLight Ultra interface\" class=\"wp-image-109036\" style=\"width:402px;height:auto\" \/><figcaption class=\"wp-element-caption\">HomeLight Ultra for agents (Source: <a href=\"https:\/\/www.homelight.com\/\" target=\"_blank\" rel=\"noopener\">HomeLight<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for HomeLight&nbsp;<\/h3>\n<p>Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit HomeLight<\/a>\n  <\/div>\n<p class=\"text-box\">\n<h2 class=\"wp-block-heading\" id=\"Agent-Pronto\">Agent Pronto: Best for Receiving Leads via Text Message<\/h2>\n<table id=\"tablepress-1717\" class=\"tablepress tablepress-id-1717 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-76009\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/08\/Agent-Pronto-1.png\" alt=\"logo of pay-at-closing lead company, agent pronto\" width=\"180\" height=\"21\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Leads are prescreened.<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Agents must keep the platform updated on their progress<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Receives both buyer and seller leads<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Control over leads is limited<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Agents can submit leads to refer to other agents<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Lead-matching details are undisclose<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Easy to sign up and join<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Competition or agents within a geographical market are not shown <\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1717 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose Agent Pronto<\/h3>\n<p>Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral\u2019s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Simple referral fee:<\/strong> Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.<\/li>\n<li><strong>Terminate the contract at any time:<\/strong> Agents are not locked into a long-term commitment if the platform doesn\u2019t work out.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"409\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/Agent-Pronto-1200x409.png\" alt=\"A part of Agent Pronto&#039;s website saying &quot;submit your referrals to Agent Pronto and get paid&quot;\" class=\"wp-image-109038\" \/><figcaption class=\"wp-element-caption\">Get paid when you submit referrals (Source: <a href=\"https:\/\/agentpronto.com\/\" target=\"_blank\" rel=\"noopener\">Agent Pronto<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for Agent Pronto<\/h3>\n<p>Signing up for the Agent Pronto referral programs requires a quick form and signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for agent pronto is 25% to 30% of your commission.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Agent Pronto<\/a>\n  <\/div>\n<p class=\"text-box\">\n<h2 class=\"wp-block-heading\" id=\"Rocket-Homes\">Rocket Homes: Best for Prequalified Leads<\/h2>\n<table id=\"tablepress-1718\" class=\"tablepress tablepress-id-1718 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-76011\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/08\/rocket-homes-1-1.png\" alt=\"logo of pay-at-closing lead company, Rocket Homes\" width=\"180\" height=\"89\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Support is offered to help agents close deals<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Increases agent competition among market areas<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Lead contact information is verified<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Requires the use of Rocket Mortgage for lending<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Dedicated agent onboarding process<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Agents have stringent milestones to meet<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Network spans 50 states<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1718 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose Rocket Homes&nbsp;<\/h3>\n<p>Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Client Central:<\/strong> It has a centralized online location for agents to accept new leads.<\/li>\n<li><strong>Exclusive leads:<\/strong> No other agents will get the distributed leads once they accept.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"477\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/Screenshot-38-1200x477.png\" alt=\"Details about Rocket Homes&#039; Partner Agent Network\" class=\"wp-image-109040\" \/><figcaption class=\"wp-element-caption\">Benefits of choosing Rocket Homes (Source: <a href=\"https:\/\/www.rockethomes.com\/\" target=\"_blank\" rel=\"noopener\">Rocket Homes<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for Rocket Homes&nbsp;<\/h3>\n<p>Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent\u2019s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Rocket Homes<\/a>\n  <\/div>\n<p class=\"text-box\">\n<h2 class=\"wp-block-heading\" id=\"UpNest\">UpNest: Best for Leveraging Technology<\/h2>\n<table id=\"tablepress-1719\" class=\"tablepress tablepress-id-1719 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-95201\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/05\/upnest-logo.png\" alt=\"upnest logo\" width=\"180\" height=\"55\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Owned by Realtor.com<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Lead assignment details are not provided<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Mobile application<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>The quantity of leads is not guaranteed<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Assigned a dedicated advisor<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Lead quality varies<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Available in all 50 states<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Agents have little control over getting leads<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\">\n<ul>\n<li>Clients are prescreened<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1719 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose UpNest<\/h3>\n<p>In partnership with Realtor.com, UpNest takes an <a href=\"https:\/\/theclose.com\/top-real-estate-lead-generation-companies\/\">innovative approach to lead generation<\/a>. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively. Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Listing toolkit:<\/strong> This allows agents to stand out as featured agents and rank higher in search results.<\/li>\n<li><strong>Achievement sharing:<\/strong> Agents promote their expertise via confidential and personalized proposals.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/app_screenshot_dashboard.svg\" alt=\"UpNest&#039;s mobile interface\" class=\"wp-image-109042\" style=\"width:379px;height:auto\" \/><figcaption class=\"wp-element-caption\">UpNest\u2019s mobile interface (Source: <a href=\"https:\/\/www.upnest.com\/\" target=\"_blank\" rel=\"noopener\">UpNest<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for UpNest&nbsp;<\/h3>\n<p>Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit UpNest<\/a>\n  <\/div>\n<p class=\"text-box\">\n<h2 class=\"wp-block-heading\" id=\"Referral-Exchange\">ReferralExchange: Best for Agents in the REALTOR\u00ae Network<\/h2>\n<table id=\"tablepress-1720\" class=\"tablepress tablepress-id-1720 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img loading=\"lazy\" class=\"alignnone wp-image-109049\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/referral-exchange-logo-removebg-preview.png\" alt=\"ReferralExchange logo\" width=\"180\" height=\"45\" \/><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Support seven days a week<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Agents are accepted to network on an as-needed basis<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Licensed service team nurtures leads on your behalf<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Must be experienced with leads to start<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Lead notification through text, phone call, and email<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Can only join via invitation<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">\n<ul>\n<li>Propriety data models match leads to agents<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Not ideal for newer agents<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-1720 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Why I Chose ReferralExchange<\/h3>\n<p>Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR\u00ae referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Lead qualification:<\/strong> All leads are screened and qualified through a proprietary system before being contacted.<\/li>\n<li><strong>Expansive network:<\/strong> ReferralExchange has agents across all 50 states.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"467\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/12\/ReferralExchanges-process-1200x467.png\" alt=\"ReferralExchange\u2019s process\" class=\"wp-image-109044\" \/><figcaption class=\"wp-element-caption\">ReferralExchange\u2019s process (Source: <a href=\"https:\/\/www.referralexchange.com\/\" target=\"_blank\" rel=\"noopener\">ReferralExchange<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Fees &amp; Process for ReferralExchange<\/h3>\n<p>ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.<\/p>\n<div class=\"text-center\">\n    <a class=\"button  \">Visit Referral Exchange<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Methodology\">Methodology: How I Chose the Best Pay at Closing Real Estate Leads<\/h2>\n<p>Our <a href=\"https:\/\/theclose.com\/methodology\/\">methodology at The Close<\/a> is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents\u2019 success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.<\/p>\n<p>The criteria I used to determine the best pay at closing real estate leads are as follows:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Fee structure:<\/strong> Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions<\/li>\n<li><strong>Lead quality: <\/strong>Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction<\/li>\n<li><strong>Agent support:<\/strong> Examined the level of support and resources offered to agents, including training, marketing materials, and customer service<\/li>\n<li><strong>Transparency:<\/strong> Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics<\/li>\n<li><strong>Geographic coverage:<\/strong> Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets<\/li>\n<li><strong>Agent experience required:<\/strong> Assessed the expertise of agents to join each platform<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-much-do-real-estate-agents-spend-on-leads\" class=\"my-40\">How much do real estate agents spend on leads?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-much-do-real-estate-agents-spend-on-leads-content\" class=\"close-accordion-content collapsed mb-40\">\n<p><a href=\"https:\/\/theclose.com\/real-estate-lead-generation-statistics\/\">According to statistics<\/a>, most real estate agents spend between $0 to $250 per month on lead generation. It all depends on your budget and how much you\u2019re willing to invest. Some lead gen companies charge a monthly fee on top of the cost per lead.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-does-the-pay-at-closing-model-work\" class=\"my-40\">How does the pay-at-closing model work?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"how-does-the-pay-at-closing-model-work-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>The pay-at-closing model allows agents to receive leads without upfront costs, only paying a fee when a successful transaction closes. This means agents can <a href=\"https:\/\/theclose.com\/real-estate-lead-conversion\/\">focus on converting leads into clients<\/a> without worrying about initial expenses. However, not all pay-at-closing models guarantee leads once signed up, so do not put all your eggs in one basket.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-are-the-fees-associated-with-joining-and-using-the-pay-at-closing-service\" class=\"my-40\">What are the fees associated with joining and using the pay-at-closing service?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-are-the-fees-associated-with-joining-and-using-the-pay-at-closing-service-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Fees associated with joining and using pay at closing real estate leads services vary. Some platforms may charge a percentage-based referral fee upon successful closing, while others may have a flat fee structure. Agents must review the fee schedule carefully before signing up to understand the financial commitment.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-it-called-when-the-seller-pays-closing-costs\" class=\"my-40\">What is it called when the seller pays closing costs?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-is-it-called-when-the-seller-pays-closing-costs-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>When the seller pays the closing costs, it&#8217;s called a \u201cseller concession.\u201d This helps sellers close the deal and makes the property more affordable for buyers.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.<\/p>\n<p>However, it\u2019s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents still to generate leads through lead generation websites and personal referrals to succeed.<\/p>\n<p>Have you ever used real estate leads that you pay at closing? Share your experience in the comments!<\/p>\n<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/real-estate-leads-pay-at-closing\/\">Top 8 Sources for Pay at Closing Real Estate Leads in 2025<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I\u2019ll explore some of the top companies that offer pay at closing real estate leads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/853"}],"collection":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/comments?post=853"}],"version-history":[{"count":1,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/853\/revisions"}],"predecessor-version":[{"id":854,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/853\/revisions\/854"}],"wp:attachment":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/media?parent=853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/categories?post=853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/tags?post=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}