{"id":855,"date":"2025-01-06T12:29:07","date_gmt":"2025-01-06T13:29:07","guid":{"rendered":"http:\/\/av-forums.net\/?p=855"},"modified":"2025-03-06T12:12:46","modified_gmt":"2025-03-06T12:12:46","slug":"the-7-best-crm-for-real-estate-in-2025","status":"publish","type":"post","link":"http:\/\/av-forums.net\/index.php\/2025\/01\/06\/the-7-best-crm-for-real-estate-in-2025\/","title":{"rendered":"The 7 Best CRM for Real Estate in 2025"},"content":{"rendered":"<p>Client relationships are what real estate is all about, so keeping those connections strong and staying top of mind is key for agents. That&#8217;s where customer relationship management (CRM) systems come into play. With so many platforms available today, choosing the right one for your business can be challenging. But don&#8217;t worry, I\u2019ve done the legwork for you and put together a list of the best CRMs for real estate. Take a look at what made the list.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/link.technologyadvice.com\/r\/theclose-pipedrive-best-real-estate-crm\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Pipedrive<\/a>: <\/strong>Best for email marketing<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/liondesk-theclose-brec\/\" target=\"_blank\" rel=\"noopener sponsored nofollow\">LionDesk<\/a>:<\/strong> Best for texting and calling<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/follow-up-boss-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">Follow Up Boss<\/a>: <\/strong>Best for real estate teams<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/wiseagent-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">Wise Agent<\/a>:<\/strong> Best for transaction management<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/ixact-contact-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">IXACT Contact<\/a>:<\/strong> Best for managing contacts<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/lofty-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">Lofty<\/a>:<\/strong> Best for lead generation and nurturing<\/li>\n<li><strong><a href=\"https:\/\/app.theclose.com\/goto\/realvolve-theclose-main\/\" target=\"_blank\" rel=\"noopener nofollow\">Realvolve<\/a>:<\/strong> Best for automating workflows<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Top-Picks\">The Close\u2019s Top Picks for Best Real Estate CRMs<\/h2>\n<table id=\"tablepress-2446\" class=\"tablepress tablepress-id-2446\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Type of Software<\/th>\n<th class=\"column-2\">Starting Monthly Price<\/th>\n<th class=\"column-3\">Free Trial<\/th>\n<th class=\"column-4\">Learn More<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/link.technologyadvice.com\/r\/theclose-pipedrive-best-real-estate-crm-comparison-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Pipedrive<\/a><\/td>\n<td class=\"column-2\">$24<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#Pipedrive\">Visit Pipedrive\u2193<\/a><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/liondesk-best-real-estate-crm-comparison-table\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">LionDesk<\/a><\/td>\n<td class=\"column-2\">$25<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#LionDesk\">Visit LionDesk\u2193<\/a><\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/follow-up-boss-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Follow Up Boss<\/a><\/td>\n<td class=\"column-2\">$58<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#FUB\">Visit Follow Up Boss\u2193<\/a><\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/wiseagent-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Wise Agent<\/a><\/td>\n<td class=\"column-2\">$49<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#Wise-Agent\">Visit Wise Agent\u2193<\/a><\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/ixact-contact-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">IXACT Contact<\/a><\/td>\n<td class=\"column-2\">$47<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#IXACT\">Visit IXACT Contact\u2193<\/a><\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/lofty-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Lofty<\/a><\/td>\n<td class=\"column-2\">$449 + $15 per seat<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/274c.png\" alt=\"\u274c\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#Lofty\">Visit Lofty\u2193<\/a><\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\"><a class=\"thirstylink\" href=\"https:\/\/app.theclose.com\/goto\/realvolve-theclose-main\/\" target=\"_blank\" rel=\"nofollow noopener sponsored\">Realvolve<\/a><\/td>\n<td class=\"column-2\">$94<\/td>\n<td class=\"column-3\"><img src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2705.png\" alt=\"\u2705\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/><\/td>\n<td class=\"column-4\"><a href=\"#Realvolve\">Visit Realvolve\u2193<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2446 from cache --><\/p>\n<div id=\"block_e085bdf79b308bc7e969a53037b2ee7c\" class=\"block-sponsored-ad border-radius-8 border p-32 tc-dropshadow mb-40 \">\n<div class=\"flex align-items-center justify-content-center mb-32\" aria-describedby=\"tooltip\">\n<div class=\"text-uppercase font-weight-black roboto-14 letter-spacing-1 text-center me-2\" style=\"padding-top: .25rem\">Featured Partner<\/div>\n<p>    <span id=\"trigger-block_e085bdf79b308bc7e969a53037b2ee7c\" class=\"info-icon flex\"><\/p>\n<p>    <\/span><\/p>\n<div role=\"tooltip\" id=\"tooltip-block_e085bdf79b308bc7e969a53037b2ee7c\" class=\"tooltip z-tooltip bg-white border-radius-4 border border-black-25\" style=\"max-width: 20rem\">\n<div id=\"arrow\" data-popper-arrow><\/div>\n<div class=\"p-16 bg-white border-radius-4 relative text-center\">\n<p class=\"roboto-14 mb-0\">Top Producer has paid for this placement. However, our team of experts approved Top Producer as an appropriate product and our content remains editorially independent.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p class=\"roboto-22 text-center\"><em>Get a 30-Day Free Trial of the Industry-Leading CRM.<\/em><\/p>\n<div class=\"row my-4\">\n<div class=\"col-12 col-lg-5 mb-40 px-32 mb-lg-0 flex align-items-center justify-content-center\"><img alt=\"Top Producer logo\" src=\"https:\/\/assets.theclose.com\/uploads\/2021\/11\/Logo-Top-Producer-300x49.jpg\" style=\"max-width: 320px\" \/><\/div>\n<div class=\"col-lg-7 px-lg-56\">\n<ul class=\"checkmark-icon mb-0 ms-0 ps-0\">\n<li class=\"roboto-18\"><strong>Automated lead follow-up:<\/strong> Customized text &#038; email drip campaigns educate &#038; engage leads with the right message at the right time <\/li>\n<li class=\"roboto-18\"><strong>All-in-one system:<\/strong> Manage contacts, transactions and conversations in a centralized, intuitive dashboard that lets you set reminders, create tasks and more <\/li>\n<li class=\"roboto-18\"><strong>Powerful integrations:<\/strong> Direct two-way syncing with MLS data, 150+ lead providers, plus Gmail, Outlook, iCloud and more<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"text-center\">\n    <a class=\"button  w-100 mb-0 mt-0\">Visit Top Producer<\/a>\n  <\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"Pipedrive\">Pipedrive: Best for Email Marketing<\/h2>\n<div id=\"tc-scorecard-101166\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/04\/Pipedrive_Logo-300x80.png\" alt=\"Pipedrive\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>14-day free trial<\/li>\n<li>AI Assistant<\/li>\n<li>Unlimited, customizable workflows<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Limited functions in mobile app<\/li>\n<li>Security alerts and two-factor authentication only available on higher tiers<\/li>\n<li>Phone support only available in higher tiers<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.9<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-pipedrive\">Why I Chose Pipedrive<\/h3>\n<p>Pipedrive stands out for its extensive and easy-to-use email marketing tools and affordable price. Designed specifically for sales pros, it offers a variety of beautiful and <a href=\"https:\/\/theclose.com\/real-estate-email-templates\/\">functional email templates<\/a> that realtors can customize to match their branding and target audience.&nbsp;<\/p>\n<p>The platform includes segmentation features that connect with CRM data, enabling you to create personalized and effective emails. Plus, the analytics tools make tracking your open rates, click-through rates, and engagement metrics easy. Automated reminders and follow-ups make managing clients easier and speed up response time, boosting your chances of turning leads into clients.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"674\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-16T163832.032-1200x674.png\" alt=\"Pipedrive calendar view\" class=\"wp-image-101178\" \/><figcaption class=\"wp-element-caption\">Pipedrive calendar management (Source: <a href=\"http:\/\/pipedrive.com\/\" target=\"_blank\" rel=\"noopener\">Pipedrive<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Integrations:<\/strong> Pipedrive has a giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.<\/li>\n<li><strong>Pipeline management: <\/strong>Highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/pipedrive-review\/\">Pipedrive Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Check out Pipedrive<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"LionDesk\">LionDesk: Best for Texting &amp; Calling<\/h2>\n<div id=\"tc-scorecard-101168\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2020\/04\/word-image-28.png\" alt=\"LionDesk\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>14-day free trial<\/li>\n<li>Power dialer<\/li>\n<li>Automated drip campaigns for text and email<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Not ideal for scaling teams or brokerages<\/li>\n<li>Not the most user-friendly platform<\/li>\n<li>No AI assistant<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.8<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-liondesk\">Why I Chose LionDesk<\/h3>\n<p>LionDesk was specifically designed for realtors, offering a fully customizable dashboard that helps you decide what you want to see in your CRM. It stands out because it includes automation tools for texting clients and email drip campaigns and is the only CRM able to send videos through your emails and texts. It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, <a href=\"https:\/\/theclose.com\/real-estate-lead-generation-ideas\/\">lead generation<\/a>, and a power dialer.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1024\" height=\"506\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-16T163838.771.png\" alt=\"LionDesk CRM dashboard example\" class=\"wp-image-101180\" \/><figcaption class=\"wp-element-caption\">LionDesk dashboard (Source: <a href=\"http:\/\/liondesk.com\/\" target=\"_blank\" rel=\"noopener\">LionDesk<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Customizable landing pages: <\/strong>Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes <a href=\"https:\/\/theclose.com\/real-estate-landing-pages\/\">landing page templates<\/a> to build high-converting landing pages tailored to your brand.<\/li>\n<li><strong>Integrations: <\/strong>It has a large library of third-party integrations for everything from lead generation, contact management, and communication to finances.<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/liondesk-reviews\/\">LionDesk Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Check out LionDesk<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"FUB\">Follow Up Boss: Best for Real Estate Teams<\/h2>\n<div id=\"tc-scorecard-101169\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/03\/FUB-Logo2-e1710510003558-300x125.png\" alt=\"Follow Up Boss\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>250-plus integrations<\/li>\n<li>14-day free trial<\/li>\n<li>Phone dialer<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>Time-consuming to set up time-consuming<\/li>\n<li>Limited features in mobile app<\/li>\n<li>No live chat support<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.7<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.2<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-follow-up-boss\">Why I Chose Follow Up Boss<\/h3>\n<p>Follow Up Boss is a well-known real estate customer management software that has all the makings to support teams. It offers an impressive 250-plus integrations and features such as texting, email drip campaigns, text automation, and built-in calling. The collaboration features are woven into the platform, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. These elements significantly improve team efficiency and enhance client service.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"862\" height=\"518\" src=\"https:\/\/assets.theclose.com\/uploads\/2025\/01\/unnamed-3.png\" alt=\"The note feature with team member options to choose from to assign the note to.\" class=\"wp-image-109167\" \/><figcaption class=\"wp-element-caption\">Example of team collaboration (Source: <a href=\"https:\/\/www.followupboss.com\/how-it-works\/team-leader\" target=\"_blank\" rel=\"noopener\">Follow Up Boss<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Networking and events: <\/strong>Connect with other real estate agents through the FUB Success Community and get access to exclusive events, like Level Up masterminds and FUBCON.&nbsp;<\/li>\n<li><strong>Mobile app: <\/strong>The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/follow-up-boss-review\/\">Follow Up Boss Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \"> Check out Follow Up Boss<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Wise-Agent\">Wise Agent: Best for Transaction Management<\/h2>\n<div id=\"tc-scorecard-101167\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2023\/07\/wise-agent-logo-300x59.png\" alt=\"Wise Agent\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>14-day free trial<\/li>\n<li>Customizable landing pages<\/li>\n<li>Unlimited document storage<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>No mobile app<\/li>\n<li>Credit card required in the free trial<\/li>\n<li>Text capability with additional fee<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.7<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.2<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-wise-agent\">Why I Chose Wise Agent<\/h3>\n<p>Wise Agent is a top real estate CRM software because it\u2019s designed to be a one-stop shop for agents and brokers, providing <a href=\"https:\/\/theclose.com\/best-real-estate-transaction-management-software\/\">tools to manage transactions<\/a> from beginning to end. Access everything from templates and reports to property lists and drip campaigns in a user-friendly dashboard. Stay on top of your transactions by creating checklists so everyone is on the same page. As a bonus, create customized landing pages and integrate them with multiple social media tools to reach more clients.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1424\" height=\"941\" src=\"https:\/\/assets.theclose.com\/uploads\/2025\/01\/unnamed-4.png\" alt=\"Screenshots of the transaction management dashboards showing deal and financial information.\" class=\"wp-image-109168\" \/><figcaption class=\"wp-element-caption\">Transaction page examples (Source: <a href=\"https:\/\/wiseagent.com\/features\/time-management.asp\" target=\"_blank\" rel=\"noopener\">Wise Agent<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Real estate content: <\/strong>The platform includes an extensive library of stock photos and <a href=\"https:\/\/theclose.com\/real-estate-text-message-scripts\/\">real estate content for text messages<\/a>, emails, written letters, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.<\/li>\n<li><strong>Team and broker options: <\/strong>Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options built specifically for teams and brokers.<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/wise-agent-review\/\">Wise Agent Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Check out Wise Agent<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"IXACT\">IXACT Contact: Best for Managing Contacts<\/h2>\n<div id=\"tc-scorecard-101170\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2019\/08\/word-image-39-e1565692045641.png\" alt=\"IXACT Contact\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>5-week free trial<\/li>\n<li>Mobile app<\/li>\n<li>Detailed contact profiles<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>No audience segmentation<\/li>\n<li>Lack of automation<\/li>\n<li>Limited website customization<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">3.8<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-ixact-contact\">Why I Chose IXACT Contact<\/h3>\n<p>IXACT Contact is a great tool for keeping track of your contacts from the moment you connect with them through every transaction. You get a detailed profile for each lead, current client, and past client, including their contact info, family info, birthdays, anniversaries, property details, and all communication history. This is crucial for staying easily connected to your clients and maintaining good relationships. Take advantage of the five-week free trial to test out the interface and features to see if this is the right CRM for you.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"436\" height=\"449\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-16T163845.727.png\" alt=\"IXACT Contact example of contact profile\" class=\"wp-image-101182\" \/><figcaption class=\"wp-element-caption\">Lead profile contact (Source: <a href=\"https:\/\/www.ixactcontact.com\/real-estate-crm\/\" target=\"_blank\" rel=\"noopener\">IXACT Contact<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Social Stream:<\/strong> This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can\u2019t create custom content, it\u2019s a great way to <a href=\"https:\/\/theclose.com\/real-estate-social-media-marketing\/\">automate social media content<\/a>.<\/li>\n<li><strong>Personalized agent roadmap: <\/strong>This feature allows <a href=\"https:\/\/theclose.com\/real-estate-agent-goals\/\">agents to set specific goals<\/a> within the platform, and it will generate a plan to help reach them with specific tasks and activities.&nbsp;<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/ixact-contact-crm-review\/\">IXACT Contact Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Check out IXACT Contact<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Lofty\">Lofty: Best for Lead Gen &amp; Nurturing<\/h2>\n<div id=\"tc-scorecard-101172\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/01\/Lofty_Logo-removebg-preview-300x98.png\" alt=\"Lofty\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>33 different lead generation features<\/li>\n<li>Google PPC advertising tools<\/li>\n<li>360\u00b0 marketing to target customers on multiple platforms<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>No free trial<\/li>\n<li>Steep learning curve<\/li>\n<li>Most expensive CRM on our list<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.8<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.2<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-lofty\">Why I Chose Lofty<\/h3>\n<p>Of all the top CRMs for real estate on my list, Lofty offers the most extensive and impressive combination of advanced lead gen tools and features. What\u2019s cool is that it offers exclusivity <a href=\"https:\/\/theclose.com\/real-estate-farming\/\">in your farm area<\/a>, so no other agent using Lofty can target the same leads as you. It automatically pulls in leads from various sources and sets up property alerts, sends out regular market analyses, and matches listings with leads.&nbsp;<\/p>\n<p>Lofty includes a three-line power dialer that lets you call leads until you make a connection. Leave prerecorded voicemails, plan follow-ups, or jot down notes. When someone picks up, the call gets routed to you or anyone else available on your team.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1187\" height=\"629\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-16T163852.843.png\" alt=\"Lofty CRM dashboard view\" class=\"wp-image-101184\" \/><figcaption class=\"wp-element-caption\">Lead dashboard (Source: <a href=\"https:\/\/lofty.com\/real-estate\/crm\" target=\"_blank\" rel=\"noopener\">Lofty<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Social Studio:<\/strong> This built-in social media management tool allows you to create content within Lofty\u2019s platform and automatically share it on multiple <a href=\"https:\/\/theclose.com\/real-estate-social-networks\/\">real estate social networks<\/a> simultaneously.&nbsp;<\/li>\n<li><strong>AI Assistant: <\/strong>Automated assistant helps you become more efficient and minimize the Lofty learning curve at every step. The assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/lofty-crm-review\/\">Lofty Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Check out Lofty<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"Realvolve\">Realvolve: Best for Automating Workflows<\/h2>\n<div id=\"tc-scorecard-101171\" class=\"scorecard border drop-shadow border-radius-8\">\n<div class=\"border-bottom border-width-2 p-16 h-88 \">\n<div class=\"w-sm-50p d-flex align-items-center justify-center h-100 pe-sm-24 padding-fix\">\n      <img style=\"max-height: 3rem;max-width: 80%\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/04\/realvolve-logo-300x76.png\" alt=\"Realvolve\" \/>\n    <\/div>\n<\/p><\/div>\n<div class=\"ratings-container d-flex flex-col flex-sm-row p-16\">\n<div class=\"w-100 w-sm-50p p-lg-16 order-2 order-sm-1\">\n<div class=\"font-weight-bold mb-16 roboto-20\">Pros<\/div>\n<ul class=\"pros mx-0\">\n<li>In-depth contact management<\/li>\n<li>Mobile app<\/li>\n<li>Suite of marketing tools<\/li>\n<\/ul>\n<div class=\"font-weight-bold mb-16 roboto-20\">Cons<\/div>\n<ul class=\"cons mx-0 mb-0\">\n<li>No 24\/7 customer support<\/li>\n<li>No assisted onboarding for basic plan<\/li>\n<li>No website and landing page creation features<\/li>\n<\/ul><\/div>\n<div class=\"area-right w-100 w-sm-50p bg-gray-light-4 border-radius-8 order-1 order-sm-2 mb-24 mb-sm-0 d-flex flex-col\">\n<div class=\"font-weight-bold h-72 d-flex ps-16 align-items-center border-bottom border-width-2 roboto-20 justify-space-between\">\n<div class=\"padding-fix\">The Close Score<\/div>\n<div class=\"roboto-28 rating w-72 h-100 d-flex align-items-center justify-content-center padding-fix\">4.6<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Pricing:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">General Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">5.0<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Advanced Features:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.3<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Service:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">2.5<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between border-bottom align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Customer Rating:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.1<\/div>\n<\/div>\n<\/div>\n<div class=\"criteria flex justify-space-between align-items-center\">\n<div class=\"ps-16 text-uppercase font-weight-bold opacity-75 roboto-14 letter-spacing-1\">Expert Score:<\/div>\n<div class=\"roboto-18 rating py-3 w-72 d-flex align-items-center justify-content-center\">\n<div class=\"w-24\">4.6<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow\">\n<div class=\"flex-grow\"><\/div>\n<div class=\"roboto-14 rating py-3 w-72 d-flex justify-content-center align-items-end line-height-100\">\n<div class=\"pe-8 opacity-50\">out<br \/>of<\/div>\n<div class=\"roboto-28 opacity-50\" style=\"padding-bottom: .4rem\">5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-why-i-chose-realvolve\">Why I Chose Realvolve<\/h3>\n<p>Realvolve really shines when it comes to its workflows and automation, which help save time and grow your business. It has a visual dashboard, contact organization tools, and <a href=\"https:\/\/theclose.com\/long-term-lead-nurturing\/\">lead nurturing strategies<\/a>. There are plenty of customizable workflow templates, plus prebuilt lead sequences for buyers and sellers through email and text. These sequences are designed to have a more personal touch than other automations. It\u2019s a perfect fit for individuals or teams looking to boost their productivity and efficiency.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"826\" src=\"https:\/\/assets.theclose.com\/uploads\/2024\/08\/unnamed-2024-08-16T163849.678-1200x826.png\" alt=\"Realvolve CRM dashboard example\" class=\"wp-image-101183\" \/><figcaption class=\"wp-element-caption\">Example of dashboard (Source: <a href=\"http:\/\/realvolve.com\/\" target=\"_blank\" rel=\"noopener\">Realvolve<\/a>)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Additional Features<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Document management: <\/strong>Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction.&nbsp;<\/li>\n<li><strong>Integrations: <\/strong>The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.<\/li>\n<li><strong>Learn more features: <\/strong><a href=\"https:\/\/theclose.com\/realvolve-review\/\">Realvolve Review: Pricing, Features, Pros &amp; Cons<\/a><\/li>\n<\/ul>\n<div class=\"text-center\">\n    <a class=\"button  \">Check out Realvolve<\/a>\n  <\/div>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"whats-a-real-estate-crm\" class=\"my-40\">What&#8217;s a real estate CRM?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"whats-a-real-estate-crm-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>A real estate <a href=\"https:\/\/theclose.com\/real-estate-software\/\">CRM is a tool or software <\/a>designed to help agents stay organized and maximize productivity. The best CRM for realtors is debatable, but the top tools include features for generating leads, organizing contacts, prioritizing potential clients, managing transactions, and communicating with clients through email, text, phone, and social media.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"do-i-need-a-crm-for-real-estate\" class=\"my-40\">Do I need a CRM for real estate?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"do-i-need-a-crm-for-real-estate-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>There\u2019s no requirement to have a CRM to be a real estate agent, but you are significantly more likely to be successful when you choose the right CRM. Real estate customer relationship management software is designed to make you more efficient, automate tasks, and help you get more done with less stress and time. If you\u2019re not fully ready to invest, explore some of the <a href=\"https:\/\/theclose.com\/best-free-real-estate-crm\/\">best free real estate CRMs<\/a> to start with one of the free options.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-is-the-best-software-for-real-estate-brokers\" class=\"my-40\">What is the best software for real estate brokers?<br \/>\n\t\t\t\t<\/h3>\n<p><img alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180\" src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\" \/><\/div>\n<div id=\"what-is-the-best-software-for-real-estate-brokers-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Everyone has different priorities and needs for their tools, so it\u2019s hard to choose the best CRM system for real estate brokers and teams. However, a few CRMs with plans are built to suit these groups, like Follow Up Boss, and Lofty.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Methodology\">Methodology: How I Chose the Best CRM for Real Estate<\/h2>\n<p>Our <a href=\"https:\/\/theclose.com\/methodology\/\">methodology at The Close<\/a> ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best CRM for real estate.&nbsp;<\/p>\n<p>We selected the most effective and reliable CRM software for real estate agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.<\/p>\n<p>Detailed criteria included the following to determine the best real estate CRM:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>General CRM Features (25%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>Basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Advanced CRM Features (25%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pricing (15%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>I checked, updated, and evaluated each CRM\u2019s pricing, subscription plans, and whether there are free trials and bulk discounts.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ease of Use (10%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>I evaluated each CRM\u2019s user interface, customizability, and how easy it is to operate and set up each one.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer Rating (10%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>We collect information from multiple third-party sources to determine how real users have rated each CRM.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Expert Score (10%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>We collect information from multiple third-party sources to determine how real users have rated each CRM.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customer Service (5%)&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Your-Take\">Your Take<\/h2>\n<p>The top real estate CRMs are as different as the individual agents who make up the industry. Use our guide to help you make the best choice for your business needs. Consider what features are most important to you and take advantage of the free trials to find what really clicks.&nbsp;<\/p>\n<p>Which CRM do you use? Tell us how you like it!<\/p>\n<p>The post <a href=\"https:\/\/theclose.com\/best-real-estate-crm\/\">The 7 Best CRM for Real Estate in 2025<\/a> appeared first on <a href=\"https:\/\/theclose.com\">The Close<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client relationships are what real estate is all about, so keeping those connections strong and staying top of mind is key for agents. That&#8217;s where customer relationship management (CRM) systems come into play. With so many platforms available today, choosing the right one for your business can be challenging. But don&#8217;t worry, I\u2019ve done the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/855"}],"collection":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":1,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":856,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/posts\/855\/revisions\/856"}],"wp:attachment":[{"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/av-forums.net\/index.php\/wp-json\/wp\/v2\/tags?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}