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We\u2019ve all had prospects who hung out in our lead funnel for months \u2014 people who just couldn’t seem to pull the trigger. Delivering a postcard message of encouragement to soon-to-be sellers can be very effective. If you want to maximize your return on investment, be sure your message reflects your market and lead category. <\/p>\n
Make your postcard recipients feel like the market isn\u2019t just good \u2014 it\u2019s good for them. It never hurts to instill a bit of FOMO in your potential sellers.<\/p>\n
7. Homeowner tip postcards<\/h3>\n\n- \n
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\n\t\t\tBest for:
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\n\t\t\tEstablishing yourself as the homeownership expert\t\t<\/span> <\/p>\n<\/li>\n- \n
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\n\t\t\tWhen to send:
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\n\t\t\tOnce a quarter or monthly\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\t\t\t\t\t\t\tFind these homeowner tip postcard templates on Etsy via RealEstateExpress\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tThis homeowner tip postcard template can be found on Etsy, via RealEstateMade\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tThis homeowner tip postcard template can be found on Corefact\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tFind this homeowner tip postcard template on Etsy, via RealEstateMade\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
You helped them buy their home \u2014 now help them make the most of it! Many homeowners, from first-timers to seasoned pros, appreciate useful advice and seasonal maintenance reminders. Plus, this type of postcard reinforces your expertise and local market knowledge.<\/p>\n
Keep the tone friendly and professional, avoiding anything that feels too instructive. Most importantly, tailor your tips to the local housing styles and climate, especially if you’re using a template. A well-crafted postcard like this keeps you top of mind and positions you as a valuable resource beyond the sale.<\/p>\n
Real estate postcards that generate buyer leads<\/h2>\n
Many seasoned agents shy away from working with buyers, but that\u2019s a huge mistake. Most listings come from your own past buyers. And house hunters are great to work with. You\u2019ll spend time educating them on the homebuying process, showing them homes, and building solid relationships that you can nurture for years to come. These real estate postcards will help you find and convert buyer leads.<\/p>\n
8. Open house real estate postcards<\/h3>\n\n- \n
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\n\t\t\tBest for:
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\n\t\t\tInviting the neighbors and prospective buyers to your events\t\t<\/span> <\/p>\n<\/li>\n- \n
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<\/p>\n
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\n\t\t\tWhen to send:
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\n\t\t\tA week before every open house\t\t<\/span> <\/p>\n<\/li>\n<\/ul>\n\n
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\n\t\t\t\t\t\t\t\t\tFind this open house postcard template at LCA Marketing Center\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tFind this open house postcard template at Canva\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tFind this open house postcard template at Canva\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n\n
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Using direct mail to promote an open house boosts attendance and delivers valuable buyer leads. It also showcases your market activity to the neighborhood and reinforces your professionalism.<\/p>\n
Open houses aren\u2019t just for buyers \u2014 they\u2019re a great way to attract future sellers too. Many homeowners expect one as part of their selling strategy, and a well-attended event highlights your commitment to marketing their property.<\/p>\n
Pairing open house postcards with just-listed and just-sold mailers keeps your name in front of your farm area, reinforcing your status as a local expert. When done consistently, this strategy builds recognition and leads to more calls from potential clients.<\/p>\n
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\n Related Article <\/div>\n
30 Open House Ideas That Will Actually Get You Leads<\/h5>\n<\/p><\/div>\n
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9. Meet your agent real estate postcards<\/h3>\n