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Dear {first name},<\/p>\n
I just wanted to send you a quick note to personally thank you for coming to my open house at {open house address}. It is always a pleasure to meet new people in {your farm area}. I am passionate about serving {your farm area} and I genuinely believe that even small connections at events like my open house build stronger communities. Chocolate chip cookies certainly help!<\/p>\n
If you ever need advice about this crazy real estate market or just want to grab a coffee sometime, please don\u2019t hesitate to call or text me at my cell number below.<\/p>\n
Best wishes,
\n{your name and title}
\n{your cell phone number}
\n{your website}<\/p>\n<\/p><\/div>\n
<!–Copied to clipboard!<\/span>–>\n <\/div>\n7 tips for nailing your real estate prospecting letters<\/h2>\n
Copywriting is about persuasion and choosing the right words to inspire action. Remember, a well-written letter can turn prospects into clients, while a weak one gets tossed without a second thought. To help you craft your real estate letters, I\u2019ve compiled this list of best practices designed to improve your response rate.<\/p>\n
Tip 1: Personalize every letter<\/h3>\n
Use the recipient\u2019s name and adopt a friendly tone. Make your greeting feel warm, like you\u2019re writing a letter to a friend. A personalized opening helps your message feel genuine, not as if you\u2019re mass mailing.<\/p>\n
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![\"\ud83d\udcdd\"](\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/1f4dd.png\")
Examples:\u00a0<\/strong><\/p>\n\n- Hello, Kim! I came across something that might interest you.<\/em><\/li>\n
- Hi, John! I wanted to personally reach out.<\/em><\/li>\n
- Hey Archie and Sam! I love what you\u2019ve done with your home.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Tip 2: Grab attention<\/h3>\n
Try using an attention-grabbing lede in your opening paragraph. The goal is to draw your readers in quickly before they toss your letter out with the recycling. When you use a strong hook to get your reader\u2019s attention early in your writing, you\u2019re more likely to draw them into your story and keep them interested.<\/p>\n
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Examples<\/strong>:<\/p>\n\n- Are you leaving $80,000 on the table?<\/em>\u00a0<\/li>\n
- Imagine waking up in the home of your dreams every morning<\/em>.<\/li>\n
- You won\u2019t believe what your neighbor\u2019s home just sold for!<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Tip 3: Build a connection<\/h3>\n
Once your reader is hooked and interested in what you have to say, it\u2019s time to make a meaningful connection. Do that by pointing out a challenge your reader is most likely facing and empathizing with their situation. Let them know you understand where they are and how they feel.<\/p>\n
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Examples:<\/strong> <\/p>\n\n- I understand how challenging the current market is and how it must weigh your decision.<\/em><\/li>\n
- Many homeowners are unsure about their next step in this market \u2014 you\u2019re not alone.<\/em><\/li>\n
- I know how frustrating it is to see homes selling fast and wonder if you\u2019re missing out.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Tip 4: Give your unique value proposition<\/h3>\n
Now that you\u2019ve made a meaningful connection with your prospect, it\u2019s time to set yourself apart from your competitors. Share what you do that makes you a better choice than any other agent. What do you provide to your clients that other agents don\u2019t?<\/p>\n
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Examples:<\/strong>\u00a0<\/p>\n\n- Unlike most agents, I have a background in home staging, which means I can help you present your home in the best possible light.<\/em><\/li>\n
- I have exclusive access to off-market listings, giving my buyers an edge in this market.<\/em><\/li>\n
- When you work with me, you\u2019ll get an empathetic ear, a caring touch, my years of probate expertise, and the professionalism to see your transaction through smoothly.<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
Tip 5: Provide the solution<\/h3>\n
You\u2019ve introduced yourself, made a meaningful connection, showed empathy for their current situation, and shared what sets you apart from the competition. Now, it\u2019s time to present the solution to the prospect\u2019s problem. If you\u2019re wondering what the solution is, it\u2019s hiring you.\u00a0<\/p>\n