With countless real estate apps on the market today, it’s hard to know which ones are actually worth your time (and phone storage!). So, I did the homework for you! I researched, tested, and narrowed it down to the 12 best apps for real estate agents; these apps will help you stay organized, market more efficiently, and close more deals.

The Close’s top picks for best real estate apps

Our Top Picks	Best For	Starting Price	Learn More
	Lead generation	Free with Zillow Premier Agent membership	Zillow Premier Agent ↓
	Open houses	Free	Curb Hero ↓
	Home valuations	Free for National Association of Realtors (NAR) members	RPR ↓
	Commercial real estate listings	Free	LoopNet ↓
	DIY 3D tours	Free with a $400 Pivo Pro device	Pivo Tour ↓
	DIY design and marketing templates	Free; Subscription starts at $9.99	Canva ↓
	Video messaging	$33 per month	BombBomb ↓
	Organizing files and data	Free; Subscription starts at $10	Notion ↓
	Transaction management	$31.99 per month	Dotloop ↓
	Realtor safety	$20 per month	Forewarn ↓
	Social media on-the-go	$39 per month	Agent Crate ↓
	Agent coaching and goal-setting	$39 per month for agents; $459 for teams	Agently ↓

1. Zillow Premier Agent

• 

  
  
  Best for:
  
  Lead generation

• 

  
  
  Cost:
  
  Free with Zillow Premier Agent membership

• 

  
  
  Favorite feature:
  
  Built-in CRM and automated digital advertising

• 

  
  
  Available on:
  
  

Zillow is a powerhouse in the real estate world, especially when it comes to lead generation for agents. Sure, Zestimates can be hit or miss, but there’s no denying that millions of potential buyers flock to Zillow every day.

Becoming a Zillow Premier Agent lets you tap into an enormous pool of local, targeted leads. Plus, its app has a surprisingly robust customer relationship manager (CRM), allowing you to import leads, set up tasks, and automate texts and emails.

2. Curb Hero

• 

  
  
  Best for:
  
  Open houses

• 

  
  
  Cost:
  
  Free

• 

  
  
  Favorite feature:
  
  QR-code sign-in forms; integrations with 6,000+ CRMs

• 

  
  
  Available on:
  
  

Curb Hero is one of The Close’s best open house apps. It lets you create sleek open house digital sign-in sheets customized with your branding. These sheets are perfect for capturing visitors’ information for effortless follow-ups.

But it’s more than just a sign-in app — it gives you real-time data and analytics on your open house performance. Plus, the app integrates with most CRMs, allowing you to manage your leads easily after your event.

3. RPR (Realtors Property Resource)

• 

  
  
  Best for:
  
  Home valuations

• 

  
  
  Cost:
  
  Free for NAR members

• 

  
  
  Favorite feature:
  
  In-depth property reports and neighborhood demographics

• 

  
  
  Available on:
  
  

RPR (Realtors Property Resource) is a game-changer for NAR members, especially since it’s free. It’s packed with tools, including an in-depth property report and an Automated Valuation Model (AVM) that rivals how experienced agents do comparative market analysis.

You’ll get insights on home ownership history, mortgage info, neighborhood demographics, and market trends. The app also has GPS-enabled driving directions and instant property and market data access.

4. LoopNet

• 

  
  
  Best for:
  
  Commercial real estate

• 

  
  
  Cost:
  
  Free

• 

  
  
  Favorite feature:
  
  Comprehensive property insights; map-based search feature

• 

  
  
  Available on:
  
  

LoopNet is the premier online commercial real estate marketplace. It offers many tools and resources to help you access a vast network of potential buyers, sellers, and investors. It boasts over half a million listings, including industrial and multifamily properties. 

Its tools provide insights into property values, rental rates, and market conditions in specific areas or asset types. If you’re looking to scale your business, LoopNet is a must-have app.

5. Pivo Tour

• 

  
  
  Best for:
  
  3D tour videos

• 

  
  
  Cost:
  
  Free with a $400 Pivo Pro device

• 

  
  
  Favorite feature:
  
  Unlimited captures and AI-powered motion-tracking

• 

  
  
  Available on:
  
  

Pivo is one of the best apps for real estate agents looking to create virtual home tour videos. It combines an AI-driven motion-tracking camera with a high-quality photo editing app, making it easy to create videos for open houses and new listings. 

The system costs $400 as a one-time purchase and includes the Pivo phone holder, tripod attachment, and a remote. Compared to pricier 3D tour services like Matterport, Pivo can pay for itself with just one listing.

Related Article

How to Make a Virtual Tour in 6 Easy Steps

6. Canva

• 

  
  
  Best for:
  
  DIY design and marketing templates

• 

  
  
  Cost:
  
  Free; Subscription starts at $9.99 per month when billed annually

• 

  
  
  Favorite feature:
  
  In-app mobile editor; lots of free real estate templates

• 

  
  
  Available on:
  
  

Seriously, who hasn’t heard of Canva these days?! Canva is the most well-known and versatile design platform — a must-have for all your real estate marketing materials. Its user-friendly interface and massive template library let you quickly whip up social media posts and edit real estate videos. It even has real estate-specific icons, stock photos, and prefilled templates to streamline your workflow.

Looking for video editing software? Check out the Close’s roundup of the best real estate video editing software for some curated options.

7. BombBomb

• 

  
  
  Best for:
  
  Video messaging

• 

  
  
  Cost:
  
  Subscription starts at $33 per month

• 

  
  
  Favorite feature:
  
  Unlimited recording length; custom branded videos

• 

  
  
  Available on:
  
  

BombBomb is one of those top-rated real estate apps that makes video marketing seamless. It helps agents connect with leads in a more personal way. The app compresses your videos so they’re easy to send via text or email. 

While it’s not real estate-specific, its seamless email marketing integrations make it a favorite among agents. If you’re looking for the most powerful platform to harness the power of video marketing, BombBomb is a stellar choice.

8. Notion

• 

  
  
  Best for:
  
  Organizing files and data

• 

  
  
  Cost:
  
  Free; Subscription starts at $10

• 

  
  
  Favorite feature:
  
  Unlimited file uploads; custom websites and automation

• 

  
  
  Available on:
  
  

Notion is an incredibly versatile tool for organization and productivity that lets you customize your workspace to fit your needs. Whether you’re managing transactions or tracking leads, Notion’s system helps keep everything in one place. 

It integrates with tools like Google, Slack, Trello, and Dropbox. Agents can use databases, project boards, and task management tools to stay on top of every deal.

9. Dotloop

Manage transactions and modify real estate contracts anytime

• 

  
  
  Best for:
  
  Transaction management

• 

  
  
  Cost:
  
  $31.99 per month for agents

• 

  
  
  Favorite feature:
  
  Document scanner, clause manager, and audit trail

• 

  
  
  Available on:
  
  

Dotloop makes transaction management a breeze, keeping all your documents, e-signatures, and contracts in one easy-to-use platform. No more chasing paperwork — everything’s centralized for easy collaboration with clients and teammates. If you’re tired of the back-and-forth and want to save time, download the Dotloop app on your phone. We strongly recommend it — in fact, it’s in our list of the best real estate transaction management software.

10. Forewarn

• 

  
  
  Best for:
  
  Realtor safety

• 

  
  
  Cost:
  
  $20 per month

• 

  
  
  Favorite feature:
  
  Verify identities; view criminal histories and financial risks

• 

  
  
  Available on:
  
  

Realtor safety is non-negotiable, and Forewarn gives you instant background info on potential clients before you meet them. No more waiting days for a report — all you need is a quick search on your phone for key details like criminal history and financial risks. 

It’s a simple, no-fuss way to vet strangers and add more security to your business. If you are looking for a reliable, efficient, and easy-to-use tool to protect yourself, Forewarn is worth checking out.

Honorable Mentions

I came across some cool real estate software that works perfectly on mobile, although they don’t have a dedicated mobile app (yet!). But here’s an insider trick: you can save any website to your home screen for an app-like experience. Just visit the site, tap the share or menu icon, and select “Add to home screen.” Voila! One-click access anytime. 

Here are two of those tools you can use this way:

11. Agent Crate

• 

  
  
  Best for:
  
  Social media on the go

• 

  
  
  Cost:
  
  Starting at $39 per month

• 

  
  
  Key features:
  
  Marketing templates and a design studio that’s great for mobile

Agent Crate takes your social media posting to the next level. It features a vast library of content you can customize to fit your brand colors, logo, and design and post from anywhere. As with many real estate tech trends right now, it has also incorporated AI into its platform, helping you get your posts out even faster. If keeping up with social media feels like a chore, Agent Crate does the heavy lifting.

12. Agently

Set goals and stay on track with Agently

• 

  
  
  Best for:
  
  Agent coaching and goal-setting

• 

  
  
  Cost:
  
  $39 for agents; $459 for teams

• 

  
  
  Key features:
  
  Automated agent onboarding and AI-powered listing builder

Agently is like having a real estate coach in your pocket. With innovative tools to assist in onboarding, training, and productivity tracking, Agently gives brokers a leg up in keeping their agents moving forward and hitting their productivity and GCI goals while supporting their professional development. 

One standout feature? There are agent challenges and contests that turn daily tasks into fun, rewarding competitions.

Methodology: How we chose the best real estate apps

With years of experience analyzing and reviewing real estate tools, I’ve seen firsthand how the right apps can transform how agents and brokers work. For this article, our writers, editors, and real estate professionals reviewed hundreds of mobile apps for realtors. Our top picks were based on the following criteria:

• Functionality: The app must address agents’ practical challenges and streamline workflows rather than add unnecessary tasks. It should enhance efficiency and make daily operations easier.
• Pricing: The app’s cost should align with the value it provides. A strong return on investment (ROI) is key, whether through improved efficiency, lead gen, or enhanced agent productivity.
• Ease of use: The app should be intuitive and easily integrated into a busy workday. Having a minimal learning curve, user-friendly interface, and straightforward navigation are essential.
• Feedback and verified reviews: Widespread adoption and positive agent feedback indicate reliability. Growth in user adoption and positive customer reviews add credibility. 
• Stability: The best real estate apps for realtors should run smoothly with limited interruptions, crashes, or technical issues, ensuring a seamless experience.

Our team regularly reviews and edits the articles on our site to ensure we provide you with the most up-to-date information. We pride ourselves on an independent editorial review process. Read more about our methodology here.

Frequently Asked Questions (FAQs)

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Your take

What are your go-to apps for real estate agents to boost your work efficiency, connect with leads faster, and close more deals? Do you agree with my list of the best apps for real estate? Which ones did I miss? Let me know in the comments!

The post 12 Best Real Estate Apps for Agents in 2025 appeared first on The Close.

For sale by owner (FSBO) sellers present agents with a unique opportunity to gain a listing and help sellers get more money for their home. Although reaching out to FSBO sellers can be challenging, a carefully crafted FSBO script can open the door to meaningful conversations. No matter the situation or objection, these FSBO scripts will help you feel prepared, confident, and ready to convert.

Download Our FSBO Scripts Here

1. Tom Ferry’s ‘appointment setter’ FSBO script

Top agents will tell you that simply getting in the door is the hardest part of landing a real estate seller lead. Of course, that’s no easy task, so we love this FSBO script from Tom Ferry, who’s helped countless agents master the art of converting FSBOs into clients.

• Why Tom Ferry’s script works: Every question in this script is seller-focused. Focusing on the seller’s property, needs, and goals keeps them engaged. Plus, the conversation naturally leads to highly valuable information about the market you could leverage with a buyer, even if this listing doesn’t work out.

2. David Hill’s ‘We’re trying to save some money’ FSBO script

Most FSBO sellers use the DIY approach for one reason: saving money. Check out what David Hill does to help negate this concern.

• Why David Hill’s script works: Hill’s script is effective because it creates camaraderie with the seller, identifies their needs, and commiserates with their pain points. Hill seals the deal by admitting he may be unable to help them. This openness is based on human psychology and creates a desire to have what’s been “taken away.”

3. Kyle Handy’s ‘Reverse selling’ FSBO script

Kyle Handy takes a no-nonsense approach to steering the conversation with FSBO sellers to productive and thoughtful places. This script is especially great if you’re in a competitive market where many agents are pursuing FSBOs.

• Why Kyle Handy’s script works: Kyle’s script uses a bit of reverse psychology to let your FSBO seller know that you’re not on the phone with them to change their minds but to understand what’s motivating them. This FSBO script works because you introduce yourself to them as an ally — and that relationship is far more likely to turn you into their agent down the road.

4. Mike Ferry’s ‘Describe your perfect agent’ FSBO script

We all know that Tom Ferry is a powerhouse, but did you know his father, Mike Ferry, has been a successful real estate coach for over 40 years? This Mike Ferry FSBO script gets your prospect to describe exactly what they’re looking for in an agent, even if they didn’t know it themselves.

• Why Mike Ferry’s script works: Instead of asking if they want an agent (and getting a quick no), this script gets FSBO sellers to describe their ideal realtor — which gives you a roadmap to win them over. This shift puts them in control, making them more open to the idea of working with an agent. Even if it doesn’t immediately lead to a listing appointment, it gets a date on the calendar.

5. Breakthrough Broker’s transparent FSBO script

In my experience, FSBOs typically have a nose for BS, so if you’re not being honest about why you’re contacting them, they can probably sniff it out. To quickly build trust with FSBO sellers, try this authentic approach from Breakthrough Broker. It’s simple, straightforward, and effective.

• Why Breakthrough Broker’s script works: It builds trust from the start by being completely transparent, putting FSBO sellers at ease. Unlike pushy agents who use aggressive tactics, this approach keeps the conversation open and honest. When sellers don’t feel pressured, they’re far more willing to listen and reach back out to you if their home doesn’t sell.

6. Fit Small Business’ ‘Older FSBO’ script

Sometimes, an FSBO listing will sit and become stale on the market, which presents a unique set of challenges for the seller and opportunities for the agent. Check out this Fit Small Business FSBO script explicitly designed for properties that have languished on the market for a while:

• Why Fit Small Business’ FSBO script works: Many FSBO sellers aren’t sure how long their home should take to sell or when to adjust their price. This script works because it lets the seller know there is help available. It also shows your professionalism and knowledge without being pushy, allowing the seller to see your value.

7. Agent Mastermind’s ‘I’ve got a buyer’ FSBO script

If you’re an agent with a network of buyers, you need a few for sale by owner scripts on hand. This will help get you in the door with FSBO home sellers, otherwise known as near-exclusive listings unknown to the rest of the market. This short-and-sweet buyer’s agent script from Agent Mastermind should always be in your back pocket.

• Why Agent Mastermind’s script works:: This FSBO script works because it communicates non-threateningly while sounding serious and professional. Remember, your FSBO prospects may not know real estate agent lingo, so when you use a term like “cooperating,” make sure you can explain it in layperson’s terms.

• Why Agent Mastermind’s script works:: This FSBO script works because it communicates non-threateningly while sounding serious and professional. Remember, your FSBO prospects may not know real estate agent lingo, so when you use a term like “cooperating,” make sure you can explain it in layperson’s terms.

8. Breakthrough Broker’s ‘Choose your own adventure’ FSBO script

The Breakthrough Broker takes for sale by owner scripts to the next level, using a flowchart so you can alter your approach midstream if necessary. This script gives you the confidence to pivot if the conversation doesn’t go as planned.

• Why this FSBO script works: You can practice your script all you want, but what happens when a seller says something you’re not expecting? This script helps agents pivot smoothly when faced with objections. It works because the flowchart gives you a ready answer to get past that first (and often the toughest) no.

9. The Close’s ‘Meeting a Seller In-person’ FSBO script

Many FSBO scripts are about securing an in-person meeting. If you’re already face-to-face, you’ve won half the battle. This script, created by The Close experts, asks the right questions to learn why they’ve listed FSBO and their pain points. Once you understand their motivation, you can tailor your pitch to their needs.

• Why our script works: This FSBO script works because you keep the conversation casual and ask questions to focus on them, which builds rapport. You become more of a friend and ally than a salesperson hawking a service. The discussion sets you up to make a pitch to solve their problems and get your foot in the door.

10. Jodie Cordell’s FSBO script for a flyer or postcard

Jodie Cordell penned a script to use on a flyer or postcard that will advertise your services and reveal the risks involved in selling on one’s own.

• Why Jodie Cordell’s script works: It taps into a common FSBO concern — getting the short end of the deal — while offering a solution. The “coffee on me” is a nice touch, making it easy to set up that first face-to-face meeting. After all, who doesn’t love a free cup of coffee?

Tips and tools for using your FSBO scripts effectively

Now that you’ve got your for sale by owner scripts, here are some helpful hints for using them effectively.

• Rehearse your FSBO scripts: Find another agent with whom you can role-play. You want to practice with someone familiar with the sorts of objections you’ll encounter to get comfortable moving the conversation forward, even in the face of “no.”
• Choose the best time to call: A study by Lead Response Management suggests that the best time to reach people is between 4 and 6 p.m. However, FSBOs expect frequent calls about their homes. The best time to prospect FSBO homes is when you feel prepared and confident and can regularly set aside time.
• Double your efforts with text messaging: Sure, getting a seller on the phone is always better. But if they don’t answer when you call, try texting them immediately. Don’t even bother with a voicemail — just text them instead. And if you think scripts are great in person or over the phone, they’re just as effective in text messaging.
• Send an FSBO prospecting letter: A real estate prospecting letter increases your exposure to FSBOs you want to convert. Many successful agents use this strategy alongside calls and texts to build familiarity and trust. When FSBOs repeatedly see your name, face, and message, they become more likely to engage.
• Use an auto-dialer: When you have a list of 50 phone numbers you are working with, it’s incredible how much time you spend physically dialing and waiting. An auto-dialer streamlines your calling process by dialing multiple numbers simultaneously and only connecting you to those who pick up.
• Get a dedicated business phone number: Carrying multiple phones is unrealistic and a recipe for mix-ups. Instead, consider a simple virtual phone system, which provides you with a second phone number to keep business and personal calls separate. You can make calls, send texts, record custom greetings, set up extensions, and even receive inbound faxes.

Frequently Asked Questions (FAQs)

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Your take

Cold calling can be intimidating and frustrating. Without a strong FSBO script, you could be setting yourself up for failure. Take these for sale by owner scripts, tweak them to make them your own, and start practicing them. 

But more importantly, remember that FSBOs are simply people who don’t know they need your help yet. So always listen with empathy and offer value. Pretty soon, you’ll be converting FSBOs into listings.

Have any tips or questions about these FSBO scripts for realtors? Let me know in the comments!

The post 10 Best FSBO Scripts To Get More Listings in 2025 appeared first on The Close.

While real estate lead generation can seem like a relatively easy but monotonous task, in reality, generating enough leads to sustain your business is one of the hardest challenges for real estate professionals. The key to generating real estate leads is finding the right mix of strategies that suit your personality, budget, and skills. That’s why I have compiled this list of 46 underrated real estate lead generation ideas for your business in 2025. 

Below, you will find the best online and offline strategies, plus some creative strategies for newer agents to get their businesses off the ground.

Online Real Estate Lead Generation Ideas

Getting into online lead generation for real estate is all about having a solid online presence. I would advise starting by building your website and checking out these online lead generation real estate ideas to get the ball rolling. Choose a few to try and begin getting more clients in real estate.

1. Create and optimize your website for local SEO

• 

  
  
  Cost:
  
  Free to $140 per month with Ahrefs Lite or Semrush Pro

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Creating high-quality content and optimizing your real estate lead generation website for local search terms is essential for attracting organic traffic from potential clients in your area. By incorporating relevant keywords, creating localized content, and building local backlinks, you can improve your search engine rankings and make it easier for prospects to find you online.

If you plan to scale your business, you’ll want an integrated real estate website that generates leads and automatically populates them into a sophisticated CRM. Using high-end lead conversion tools like Sierra Interactive provides the all-in-one sales ecosystem you need. It also offers ad management and a stylish website design.

2. Create a real estate blog

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Besides creating a real estate lead generation website, blogging is another fantastic way to establish yourself as a knowledgeable resource in your market. Crafting valuable real estate content that addresses the questions and concerns of buyers and sellers will attract potential clients, demonstrate your expertise, and build trust with your audience. Remember to focus on real estate blog ideas that showcase your local market insights and provide actionable advice

3. Buy leads

• 

  
  
  Cost:
  
  $100–$1,000-plus per month

• 

  
  
  Time to Generate Leads:
  
  Days to months

Buying real estate leads from lead providers can be a great way to supplement your other lead generation efforts and ensure a consistent pipeline of potential clients. Consider evaluating different lead generation companies based on their real estate lead quality, targeting options, and cost per lead. 

I advise following up with leads quickly and consistently to make the most of your investment. By combining purchased leads with your own marketing and prospecting efforts, you can generate a steady stream of business and grow your client base more quickly.

Ready to scale your real estate business? Market Leader makes it easy. If you need an IDX website that generates and delivers exclusive leads directly to your CRM with all the tools you need to manage, track, and nurture your prospects, Market Leader might be the tool you’ve been looking for.

4. Use Google PPC ads

• 

  
  
  Cost:
  
  $0.11–$0.50 per click or $0.51–$1.00 per 1,000 impressions

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

If you want to reach potential clients actively searching for real estate services, Google Ads can be a game-changer. You can create compelling ad campaigns that drive targeted traffic to your website by targeting specific keywords. Just monitor your campaigns closely and optimize them regularly to maximize your ROI.

5. Run Instagram and Facebook social media ads

• 

  
  
  Cost:
  
  $0–$2 per action

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Social media platforms like Facebook and Instagram offer powerful advertising tools, allowing you to reach your target audience with less effort. Generate a steady stream of clients from social media by designing eye-catching ads that showcase your listings, highlight your expertise, and offer value to potential clients. Don’t forget to experiment with different ad formats, targeting options, and calls to action to find what works best for you.

6. Engage in online communities

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Joining local Facebook groups, online forums, and discussion boards can be a great way to generate leads by providing value and building relationships with potential clients. Look for groups where your target audience is active, and engage in conversations by offering helpful advice, answering questions, and sharing your insights. Just be sure to focus on adding value rather than overtly promoting your services to avoid being spammy.

SOLD.com is a free service that matches sellers and buyers with the best real estate service to suit their needs. From traditional realtors and discount brokers to cash buyers, it is the fastest way to connect with a local realtor.

7. Host virtual open houses

• 

  
  
  Cost:
  
  Free to $25

• 

  
  
  Time to Generate Leads:
  
  Days to months

In today’s digital age, virtual open houses and property tours have become increasingly popular among buyers who prefer to explore homes from their devices. Leveraging tools like Zoom, Facebook Live, or prerecorded video tours, you can showcase your listings to a broader audience and engage with potential clients conveniently and interactively. Be sure to promote your virtual events across your social media channels and email list to maximize attendance.

8. Provide online webinars & workshops

• 

  
  
  Accreditation:
  
  

Consider hosting engaging webinars or interactive online workshops on exciting real estate topics your audience will enjoy. To maximize reach, spread the word through social media, eye-catching email campaigns, and your website. 

This not only highlights your expertise in the real estate industry but also draws in potential leads eager to learn more. It’s a fantastic way to connect, educate, and share your passion for real estate.

9. Create engaging videos

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Video platforms like YouTube are a realtor’s best friend. Real estate video content is a powerful way to capture the attention of potential clients and showcase your personality, expertise, and local market knowledge. 

Consider creating a mix of real estate marketing videos like listing videos, neighborhood tours, educational content, and personal branding videos to attract and engage your target audience. You can share your videos on your website, social media profiles, and even YouTube to expand your reach and generate leads.

10. Build a social media presence

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Building a strong presence on social media platforms is essential for staying top-of-mind with potential clients and establishing yourself as a go-to resource in your market. For social media post ideas, focus on consistently uploading engaging content, interacting with your followers, and joining relevant conversations to build relationships and attract leads. 

Don’t be afraid to show your personality and share a mix of professional and personal content to humanize your brand. Remember, your vibe attracts your tribe!

11. Start a real estate podcast

Launch an engaging real estate podcast that explores the latest market trends, offers unique local insights, and features insightful conversations with industry experts. Each episode can cover a variety of topics, from market fluctuations to savvy investment strategies and neighborhood spotlights. 

To grow your audience, promote the podcast on social media, podcast directories, and your website. Encourage listeners to dive deeper by visiting your site for extra resources and personalized real estate guidance.

12. Leverage email marketing

• 

  
  
  Cost:
  
  Free to $20 per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Email marketing is my jam, and it’s my go-to method for nurturing real estate leads, staying top-of-mind with potential clients, and driving repeat business. By creating a targeted email list and sending regular newsletters, market updates, and personalized property recommendations, you can build trust with your audience and position yourself as a valuable resource. 

Don’t forget to segment your list based on buyer/seller status, price range, and location to ensure your emails are highly relevant to each recipient. If you’re really ready to take your email marketing to the next level, embed videos in your email marketing campaigns.

13. Implement chatbots

• 

  
  
  Cost:
  
  Free–$3,000 per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Real estate chatbots are an innovative way to engage website visitors, answer common questions, and capture leads 24/7. Integrating a chatbot on your website allows you to instantly assist potential clients, even when you’re unavailable to respond personally. (2:00 a.m. is prime time for buyers to shop on Zillow!) 

Look for chatbot platforms that allow you to customize your bot’s personality, preprogram specific responses, and integrate with your CRM for seamless lead management.

Related Article

The 7 Best Real Estate Chatbots (Pricing, Pros & Cons)

14. Offer downloadable guides

• 

  
  
  Cost:
  
  Free to $15

• 

  
  
  Time to Generate Leads:
  
  Days to months

Creating downloadable guides, e-books, or checklists — often called lead magnets — is a powerful way to provide value to potential clients while capturing their contact info. Consider creating resources like “The Ultimate Homebuyer’s Guide,” “10 Steps to Selling Your Home for Top Dollar,” or “The Investor’s Guide to Rental Properties” to address common pain points and showcase your expertise.

You can find some of those resources here at The Close. We love creating downloads for you, like our Real Estate Marketing Plan Template. You can quickly build your email list and generate targeted leads by gating these resources behind a simple lead capture form

15. Cross-promote online

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Partnering with local businesses to cross-promote your services online can be a win-win for both parties. Look for companies that serve a similar target audience, such as home stagers, interior designers, or mortgage brokers, and brainstorm creative ways to collaborate. Write guest blog posts for each other’s websites, cohost a webinar or video podcast, or even create a joint email campaign to cross-pollinate your audiences and generate new leads. This works amazingly well on social media.

16. Use LinkedIn

LinkedIn is a real estate leads hotbed. The platform lets real estate pros connect with potential clients, referral partners, and industry influencers. By optimizing your profile, sharing valuable content, and engaging with your connections, you can build your brand and attract your next real estate prospect.

 Remember to join relevant groups, participate in discussions, and use LinkedIn’s advanced search features to find and connect with your ideal prospects. For more tips, check The Close’s guide to using LinkedIn to gain more leads.

17. Develop a mobile-friendly website

• 

  
  
  Cost:
  
  $10 per month or $5,000 per site build

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

It may not seem important, but with more potential clients accessing the internet from their smartphones and tablets, having a mobile-friendly website is no longer optional — it’s required. By developing a responsive website that adapts to different screen sizes and offers a seamless user experience on mobile devices, you can ensure that potential clients easily find and engage with your content, no matter where they are. Don’t forget to prioritize fast load times, clear calls to action, and easy navigation to maximize your mobile lead generation efforts.

18. Leverage AI & predictive analytics

• 

  
  
  Cost:
  
  $20–$400 per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Real estate artificial intelligence (AI) and predictive analytics tools can help you identify potential leads and target your marketing efforts more effectively. Consider investing in software that can analyze consumer behavior, predict future market trends, or identify homeowners likely to sell soon. By leveraging data-driven insights and automating certain aspects of your lead generation for real estate, you can save time, reduce costs, and focus on the most compelling opportunities.

Related Article

The Best 6 Real Estate AI Tools for 2025

Offline real estate lead generation ideas

Being online and on social media is only part of the answer when it comes to real estate lead generation. It’s essential to mix things up a bit. Use the online strategies for lead generation above, but mix in some tried-and-true offline techniques to add complexity and depth to your real estate lead generation strategy.

19. Attend networking events

In-person real estate networking is a critical skill, and attending local events is a great way to expand your network and meet potential clients. Look for events that align with your target audience—such as first-time homebuyer seminars, investor meetups, or business conferences—and come prepared with plenty of business cards and a memorable elevator pitch.

Remember, the goal is to build genuine relationships, not just collect leads, so focus on asking questions, providing value, and following up after the event. Read our real estate expert-approved tips for networking for more information.

20. Sponsor community events

• 

  
  
  Cost:
  
  Free to $500+

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Sponsoring local community events, such as festivals, charity fundraisers, or sports teams, can be a fun way to increase your visibility and build goodwill in your area. Aligning your real estate branding with events that matter to your target audience will demonstrate your commitment to the community and attract potential clients who share your values. Don’t forget to promote your sponsorship on social media, your website, and any printed materials to maximize your exposure and attendance.

21. Host educational seminars

Hosting educational seminars or workshops is a powerful way to demonstrate your expertise, provide value to potential clients, and generate leads. Consider topics that address common pain points for your target audience, such as “First-time Homebuyer Tips,” “Maximizing Your Home’s Value Before Selling,” or “How to Get Started in Real Estate Investing.” Promote your event through social media, email marketing, and local advertising, and collect attendee information for follow-up after the event.

22. Participate in charity events

Volunteering for local charities or causes you care about is a great way to build relationships, establish yourself as a community leader, develop your brand, and generate leads organically. Look for events such as serving on a local nonprofit board, mentoring students, or participating in community cleanup events. Bring plenty of business cards to exchange. You’ll naturally attract like-minded individuals who may become future clients or referral sources by giving your time and talents to make a difference in your community.

23. Join business associations

• 

  
  
  Cost:
  
  $50–$5,000 per year

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Joining your local Chamber of Commerce or other business associations can be a great way to network with other professionals, stay up-to-date on local market trends, and generate referrals. Attend regular meetings and events, volunteer for committees or leadership roles, and look for opportunities to collaborate or cross-promote with other members. Remember to follow up with the connections you make and find ways to provide value to your fellow members outside of the organization as well.

24. Collaborate with professionals

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Partnering with complementary or adjacent professionals, such as mortgage brokers, home inspectors, or attorneys, can be a fun and fantastic way to expand your network and generate referrals. Look for professionals who share your values and commitment to exceptional service, and brainstorm ways to collaborate. 

Try cohosting events, creating joint marketing campaigns, or simply referring clients to one another. By building strong relationships with other professionals in your industry, you can create a powerful referral network that benefits everyone involved.

25. Distribute door hangers

• 

  
  
  Cost:
  
  $0.55–$1.50 per door hanger

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Creating eye-catching door hangers or flyers and distributing them in targeted neighborhoods is a great way to get outside and get some vitamin D while generating leads in real estate and building brand awareness in your local market. Consider highlighting a recent sale, offering a free home valuation, introducing yourself to your new geographic farm, or doing circle prospecting for your open house to capture the attention of potential clients. 

Be sure to include a clear call to action with your contact information. Use a QR code to direct your prospects to your website or landing page. Want to take it up a notch? Consider partnering with a local business, such as a pizza shop or lawn care service, to offer recipients a special promotion or discount.

25. Advertise in local media

• 

  
  
  Cost:
  
  $100–$5,000-plus per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Placing real estate ads in local newspapers, magazines, or radio stations can effectively reach potential clients in your area, particularly those who may not be active online. Consider running ads that showcase your unique value proposition, highlight a specific listing or service, or invite readers to an event you’re hosting.

Be sure to include a clear call to action and a way to track the response to your ads, such as a unique phone number or landing page URL, to measure your ROI. Use a QR code in print ads to make getting to your landing page easy. Check our collation of the best real estate ad examples for some inspiration on how to approach creating yours.

26 . Send personalized postcards

• 

  
  
  Cost:
  
  $0.20–$1.00 per postcard

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Who doesn’t love getting personalized mail in their actual mailbox? Send personalized postcards to past clients, leads, or targeted neighborhoods as part of your real estate prospecting mix. Consider sending postcards that showcase a recent sale, offer a free market analysis, or simply express gratitude for their business or referrals. Be sure to include a clear call to action and your contact information, and consider handwriting a personal note or using a unique design to stand out in the mailbox.

27. Host client appreciation events

• 

  
  
  Cost:
  
  Free to $500+

• 

  
  
  Time to Generate Leads:
  
  Days to months

Organizing client appreciation events, such as a summer BBQ, holiday party, or movie night, can be a great way to nurture relationships with past clients and generate referrals. Consider inviting your clients to bring a friend or family member who may be interested in buying or selling a home and using the event as an opportunity to showcase your personality, expertise, and commitment to exceptional service. Don’t forget to follow up with any new leads after the event and add them to your email list for future nurturing.

28. Target FSBOs

While not for everyone, focusing on for-sale-by-owner (FSBO) properties can generate tons of leads and demonstrate your value as a real estate professional. Consider creating a targeted marketing campaign highlighting the benefits of working with an agent, such as increased exposure, expert negotiation skills, and reduced stress.

Offer a free consultation or market analysis to FSBO sellers, and be prepared to showcase your track record of success and local market expertise. Building relationships with FSBO sellers (our FSBO scripts can help) and providing valuable insights can sometimes turn them into clients. Still, you’ll definitely need to hone your real estate lead conversion skills to make the most of these leads.

29. Pursue expired listings

Targeting older expired listings that have been off the market for a while — around six to nine months is the sweet spot — can be a great way to generate leads and help homeowners who may be frustrated with the selling process. Consider creating a targeted real estate prospecting letter campaign or phone script that empathizes with the seller’s situation and offers a fresh perspective on selling their home. 

Related Article

The 11 Best Real Estate Prospecting Letter Templates

Be prepared to showcase your marketing plan, pricing strategy, and success stories with similar properties. You can win the listing and help the seller achieve their goals by providing valuable insights and a renewed sense of hope.

Cut down on your time digging up expired listings and spend more time setting appointments. REDX delivers fresh expired listings to your inbox so you can kick-start your day with fresh leads and spend more time making connections and landing new listings. 

30. Network with attorneys and real estate lenders

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Build relationships with divorce, bankruptcy, and probate attorneys to generate leads, and provide value to clients (and their attorneys) going through challenging life transitions. Consider attending legal industry events, joining local bar associations, or offering to provide educational content or resources, like an e-book or guide, to their clients.

By establishing yourself as a trusted resource and empathetic advisor, you can earn referrals from attorneys and help their clients navigate the complex process of buying or selling a home during a difficult time.

This same concept would apply to building relationships with real estate lenders. By positioning yourself as a professional and creating this symbiotic relationship, you can earn referrals from trusted real estate lenders. 

Want to get a jump on properties inherited through probate? Check out how Catalyze AI uses probate and public records to predict homeowners who might want to list their property before anyone else. Being first is often the biggest advantage you have in landing the listing.

31. Target absentee owners

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Focus on absentee owners, such as those who have inherited a property or live out of state, and provide valuable solutions. Consider creating a targeted direct mail campaign highlighting the benefits of working with a local agent, such as reduced stress, increased rental income, or a faster sale. 

Offer a free rental market analysis or consultation to help owners understand their options and make informed decisions. By providing expert guidance and local market insights, you can convert absentee owners into clients and earn referrals to other potential investors.

32. Identify distressed properties

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Owners of distressed properties, such as those facing foreclosure or needing significant repairs, need your expert solutions for challenging situations. Create a targeted marketing campaign that offers a free consultation or market analysis, and be prepared to demonstrate your experience with short sales, renovations, or creative financing options. By providing empathy, expertise, and a plan of action, you may be able to help distressed homeowners avoid foreclosure, sell their property quickly, or even keep their home and build equity.

33. Master a specific niche

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Focusing on a highly targeted real estate niche, such as waterfront properties, luxury homes, equine properties, or eco-friendly buildings, is a great way to differentiate yourself and attract a specific type of client. Consider creating a website, blog, or social media presence featuring your expertise in the niche. Attend industry events or join relevant organizations to network with potential clients and referral sources. 

By establishing yourself as the go-to expert in your niche, you can generate distinctive, higher-quality leads, command premium fees, and build a strong reputation in your market. For some help on finding the best fit for you, check our guide to the hottest real estate niches you can jump in on.

34. Host a new agent open house

Hosting an open house event marketed explicitly as a “New Agent Open House” can be a great way to showcase your services, meet potential clients, and build buzz around your brand. Consider choosing a listing that aligns with your target audience and promoting the event heavily through social media, email marketing, and local advertising. During the event, focus on providing exceptional service, answering questions, and collecting contact information from attendees for future follow-up.

Real estate lead generation ideas for brand new agents

If you are a brand new agent, starting out in real estate can be intimidating, especially since you may have never learned how to run your business in real estate school. Use some of these strategies to kick-start your real estate lead generation and quickly get your business off the ground.

35. Reach out to your sphere of influence

When you’re just starting out as a new agent, reaching out to your sphere of influence, including family, friends, and colleagues, can be a great way to generate your first leads and build momentum in your business. 

Consider sending a personalized email or letter announcing your new career and offering your services or hosting a small get-together to share your excitement and ask for their support. Be sure to make it easy for them to refer you by providing your contact information, business cards, or even a small gift with your branding. For more insight, check The Close’s tips for building your sphere of influence.

36. Attend investor meetups

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Suppose you’re looking for real estate investors to work with. In that case, attending local real estate investor meetups is a great way to network with experienced professionals, learn about the industry, and find mentors or clients.

Look for meetups that align with your target audience — such as those focused on fix-and-flip investors, rental property owners, or commercial real estate investors — and come prepared with business cards and a clear value proposition. Be sure to follow up with any promising connections after the event and look for ways to provide value or collaborate in the future.

37. Assist experienced agents

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Offering to assist experienced agents in your office with open houses, showings, or administrative tasks can be a great way to learn the ropes, build relationships, and generate potential leads. Consider reaching out to top-performing agents in your office and offering your services or asking your broker to recommend agents who may be looking for assistance. Be sure to approach the arrangement with a learning mindset and a willingness to go above and beyond to provide value to the agent and their clients.

38. Create a direct mail campaign

• 

  
  
  Cost:
  
  $1.00–$1.50 per piece

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Developing a targeted direct mail campaign can be a great way to introduce yourself to a specific neighborhood or demographic. Consider creating a series of real estate postcards or letters that showcase your unique value proposition, offer a free market analysis or home valuation, or invite recipients to an upcoming event or open house. Be sure to include a clear call to action and your contact information, and consider partnering with a local business to offer your recipients a special promotion or discount.

39. Attend community events

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Participating in community events, such as festivals, farmers’ markets, or charity auctions, can be a great way to introduce yourself to potential clients, build relationships, and establish yourself as a trusted local. This is the perfect opportunity to set up a booth or table at the event, offer a free giveaway or raffle, and collect contact information from interested attendees. Be sure to follow up with any leads after the event and add them to your email list for future nurturing.

40. Offer complimentary services

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Provide complimentary services like home valuations, buyer consultations, or staging advice to demonstrate your expertise, provide value to potential clients, and generate leads. Consider promoting your complimentary services through social media, email marketing, or local advertising and ensuring you have a straightforward process for collecting contact information and following up with leads. You should also consider partnering with a local lender or home inspector to offer a joint complimentary service package.

41. Join a team, find a mentor or brokerage

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Joining a team or finding an experienced mentor can be a great way to jumpstart your lead generation efforts, particularly when starting your business. Look for teams or mentors who align with your values, target audience, and career goals, and be sure to communicate your expectations and what you can offer in return. By leveraging a successful team or mentor’s resources, expertise, and network, you can accelerate your learning curve and generate leads more quickly.

Another option could be to look for and join a brokerage that offers leads or exclusive listings. Regardless, if you are a new agent and need affordable top-of-funnel leads, zBuyer is a solid choice. Its leads start at just $9 each, with no contract or setup fees. It even offers one free prospecting lead for every dollar you spend—up to 400 free leads per month.

42. Continuously educate yourself

• 

  
  
  Cost:
  
  Free to $1,000+ per class

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Investing in your education by attending training sessions, workshops, and conferences can be a great way to stay up-to-date on industry trends, develop new skills, and network with other professionals. Look for courses on social media marketing, lead generation, or negotiation techniques. You’ll be able to provide exceptional service to your clients and stand out from the competition. Use your newfound knowledge to create valuable content for your website and social media profiles.

43. Differentiate with unique skills

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Leveraging your unique skills or background can be a powerful way to differentiate yourself from other new agents and attract a specific target audience. Consider how your previous experience, education, or personal interests could be valuable to potential clients. For example, if you’re fluent in a second language, you could target international buyers or investors. Highlight what makes you unique. Showcase your personality and passions in your branding and marketing efforts—people want to work with an agent they know, like, and trust.

Frequently asked questions (FAQs)

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Bringing It All Together

I hope these real estate lead generation ideas spark creativity and motivate you to take action. Success comes from consistency, innovation, and the courage to try new strategies. By blending online and offline lead generation tactics, delivering value to your audience, and continuously improving your approach, you’ll be on the path to becoming a top-performing agent in your market. Now, go out there and start building the thriving real estate business you envision!

What are your favorite lead generation techniques? Share your best ones in the comments below!

The post 43 Underrated Real Estate Lead Generation Ideas for 2025 appeared first on The Close.

Writing listing descriptions isn’t something real estate agents should stress about. After all, it’s an opportunity to put a spotlight on the property’s best features. A well-crafted description should generate interest and increase leads on your listings. But how do you do it right? 

In this article, I tackle the five elements of great listing descriptions, six tips for writing better property descriptions, and creative real estate listing examples for inspiration. Let’s get started!

5 elements of great listing descriptions

Crafting real estate listing descriptions isn’t rocket science, but it takes more than just listing the property’s key features. So, what comprises a description that captures the reader’s attention? Let’s break it down.

1. A catchy opening line

The most creative real estate listing description examples kick off with a one-sentence-or-less, punchy title. Writing a catchy “brand” for your listing will draw people in and help them see it as a home and not just another set of pictures on the internet.

2. The property’s selling points

After your title, the next section of your listing description should be a two- or three-sentence pitch of the home’s best features. This should be a narrative description, not just a list of features or, God forbid — a bulleted list! Homebuyers aren’t shopping for groceries; they don’t need a checklist of your listing’s features.

3. Location and neighborhood appeal

Pitch the benefits of the home’s location and neighborhood. If these elements aren’t outstanding, try to find a silver lining. For example, if the house is on a noisy street with many bars open late, talk about the nightlife access. If it’s in a not-so-great neighborhood, but on a pretty block or near a new development area, mention those perks instead.

4. All caveats worth mentioning

While I never suggest agents write a “warts and all” listing description, you should still alert potential buyers to any vital information. A house hunter might forgive you for not mentioning the noisy street or less-than-perfect driveway. Still, they likely won’t forgive you if you leave out a dealbreaker — like the property’s leaky roof. Being upfront about these key details helps you avoid surprises later.

5. A compelling Call to Action (CTA)

The best home listing description examples have CTAs.  These CTA’s encourage buyers to contact you, schedule a showing, or attend your soon-to-be-announced open house. For instance, something as simple as “This rare gem won’t last long—call now for a private tour!” can entice buyers and encourage them to take that next step.

Writing the best listing description: Tips from a professional writer

Besides your cleverly placed real estate ads and high-quality listing photos, your listing description is key to attracting buyers. Consider these tips, along with some creative real estate listing description examples to inspire you:

Step 1: Write for the buyers you want to attract

Begin with a headline that’ll hook buyers. To sell a luxury home, you must speak directly to high-end buyers using real estate words that evoke exclusivity. If you’re targeting first-time homebuyers, focus on the neighborhood and lifestyle benefits that owning the property would offer.

Here are two creative real estate listing descriptions examples that target the right audience:

“Conveniently located minutes from the prestigious Beverly Hills Hotel and just 20 minutes from Van Nuys private airport, this estate is accessible only through private, gated streets. Discover a life of unparalleled luxury and serenity at the Crestview Manor, where timeless elegance and modern convenience blend seamlessly in the heart of Beverly Hills.” (Source: 2571 Wallingford Dr, Beverly Hills, CA 90210 on Zillow)

“Located in a gated community with 24/7 security, you’ll enjoy peace of mind while living in this well-maintained environment. The monthly HOA fee of 1,690 covers property taxes, security, and maintenance of the common areas, making for worry-free living. The owner is responsible for gas, electric, and water.” (Source: 361-K Skyline Dr, Staten Island, NY 10304 on Zillow)

Step 2: Showcase how it feels to live in that property

One of the first rules of copywriting? Sell the benefits and experience. Every famous copywriter, from David Ogilvy to Joseph Sugarman, agrees. Instead of telling your audience the listing has a big backyard, tell them how much fun they could have playing touch football with their family in the yard or the privacy it offers. Remember, your goal is to create a hook that makes potential buyers feel like they’re already stepping inside the property.

Check out this example of an inviting property listing description:

“Spend your days in one of the three living rooms, playing games, or watching films in the theater room. The 2.5-acre saltwater lagoon is an inviting escape, complete with paddle boards and kayaks for added fun. Located near stunning national parks, Paradise Shores allows you to explore and unwind in beautiful St. George while creating lasting memories with family and friends.” (Source: 5367 S Cyan Ln, Saint George, UT 84790 on Realtor.com)

Step 3: Keep it concise

Despite our hard work and clever content flourishes, the sad reality is that most people skim content online these days. Very few will take the time to read every word you write, even for a relatively short property description. So make sure to hit the key selling points of your listing early on and avoid overly lengthy, wordy descriptions.

Here’s an excellent home description example:

“Step into an open space defined by redwood, concrete, glass, and a sculptural butterfly roof framing sweeping mountain views. A brick fireplace acts as the focal point in the living, while a minimalist Poliform kitchen furnished with Gaggenau appliances and updated details throughout further enhances the experience.” (Source: 7316 Caverna Dr, Los Angeles, CA 90068 on Zillow)

Step 4: Use storytelling that’s honest and relatable

Never oversell or exaggerate. Trust me; buyers hate it when they show up to your house tour expecting a dream home only to find something completely different. 

Instead of stretching the truth, highlight the property’s best features authentically. If some parts of the house still need rework or an update, position it as an opportunity. You can say, “Bring your vision to life in this space,” or “There’s endless potential to customize this room.”

Take a look at these real estate description examples that are authentic and engaging without exaggeration:

“Whether you want to grow your own vegetables or create a peaceful outdoor retreat, this large lot gives you the flexibility to do it all. With charming curb appeal and an unbeatable location close to everything Tennyson Street has to offer, this bungalow is the perfect place to enjoy the best of Denver living.” (Source: 3930 Sheridan Boulevard, Denver, CO 80212 on Zillow)

“Now is the time to relax and enjoy sun bathing, swimming, and boating at your very own lake house! There is a septic tank on the property and public water is currently used for the home (there’s a well that could be used for gardening). Seller will pay to repair driveway but is selling the home as-is.” (Source: 1010 Flymm Smith Rd, Waterloo, SC 29384 on Zillow)

Step 5: Optimize for mobile without losing personality

Nowadays, most buyers scroll through listings on their phones. Big blocks of text are a big no-no, so listing descriptions must be easy to read. Break paragraphs, keep sentences short, and maintain natural flow throughout so it’s easy to skim.

Ensure your listing descriptions are easy to read on mobile (Source: Zillow)

Step 6: Proofread, proofread, proofread

One of the trickiest parts of writing anything is getting out of your head. It’s too easy to fall in love with your writing or miss your errors. Typos, incorrect grammar, and awkward phrasing can make the most luxurious listing look unprofessional — and you will lose the immediate trust of the buyer. 

Once you’ve written your listing description, read it aloud to identify areas that need improvement. Also, having a second set of eyes go over the listing can help ensure that your final version is polished and error-free.

Why listing descriptions are essential

A compelling real estate listing description is a strategic tool for turning a basic listing into a must-see property. It turns a buyer’s interest into action. Here’s why your property listing descriptions matter:

• Clever listing descriptions add depth to the property’s photos. While professional-looking photos grab attention, strong wording helps buyers visualize themselves living there. Using the right words and phrases offers details to a property that photos can’t fully capture.
• Listing descriptions can drive a sense of urgency. Your description should have a call to action that makes the buyers feel they need to act fast. By including phrases like “highly coveted” or “ultra rare property,” you’re urging buyers to move quickly before someone else snatches it up.
• Creative listing descriptions highlight hidden selling points. Some of the home’s key features — like energy-efficient windows and doors, eco-friendly paints, and green roofs — aren’t obvious in photos. A well-written description brings these details to light.

Frequently asked questions (FAQs)

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Bringing it all together

I hope you’ve picked something up from these real estate description examples. Remember, the best examples of home descriptions are always honest and straightforward and vividly describe a potential homeowner’s lifestyle after purchasing the property.

Got any questions about realtor property descriptions? Do you have any tricks you’d like to share with fellow agents? Let me know in the comments!

The post How to Write Creative Real Estate Listing Descriptions (+ Examples) appeared first on The Close.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across Hawai’i. 

The full report is available here: Hawai’i Q4 2024 Market (Micro) Insights Report.

The post Hawai’i Quarterly Market Insights Report: Q4 2024 first appeared on California Real Estate Blog.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across the SoCal region, from the Central Coast to Orange County.

The full report is available here: SoCal Q4 2024 Market (Micro) Insights Report.

The post SoCal Quarterly Market Insights Report: Q4 2024 first appeared on California Real Estate Blog.

The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.

1. Make Professional Connections

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Weeks to months

Forming professional connections is the beginning of learning how to gain clients in real estate. Partner with accountants, lawyers, and mortgage lenders in your transactions. Connecting with these professionals is crucial to building a sphere of influence and referral network. These professionals often interact with people who will eventually need real estate services, and you want to be at the top of their minds when the opportunity arises.

2. Collaborate With Other Businesses

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Weeks to months

Getting involved with local businesses to help with cross-promotion is another excellent way to obtain new clients. It’s also a great strategy to boost your visibility and credibility among the local community. Companies to partner with would be moving companies, local coffee shops, and even the local tax accountant. 

Collaborate through hosting events, offering discounts, or agreeing to recommend each other’s businesses. Over time, these relationships will lead to a steady stream of income with little financial investment on your part.

3. Buy Real Estate Leads

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Immediately

Investing in lead generation sources is another effective way to receive buyer and seller leads. Agents can quickly get their businesses up and running by buying real estate leads from reputable companies. This method does save a lot of time compared to other organic methods of getting new client leads. Buying leads will significantly boost your client base and accelerate your business growth.

Market Leader allows real estate agents to connect with new clients quickly. Leads received through this real estate lead generator are exclusive and never distributed to other competitors. Agents can select their desired target market to become local experts while taking advantage of the lead volume commitment provided through the platform. Coupled with its CRM, agents can execute automated lead nurturing and marketing.

4. Learn How to Cold-call & Door Knock

• 

  
  
  Best for:
  
  Obtaining new exclusive listings

• 

  
  
  Time to get clients:
  
  Weeks to months

A proactive strategy for getting new clients in real estate is to cold-call and door-knock. Door-knocking is prospecting for clients by physically visiting a home and introducing yourself and your services. Many agents will block off a specific time in their week to select a neighborhood or street and just go door to door. It’s an effective way to learn if clients want to sell or move soon and for agents to distribute their contact information. 

Cold-calling is a lead gen strategy many agents veer away from because they’re intimidated by it. However, the more you practice cold-calling prospective clients and pitching your services, the easier it will become. Learning how to get clients as a real estate agent through cold-calling will take a lot of perseverance and commitment to get new leads. As you cultivate relationships through these methods, you’ll see an increase in short-term leads and long-term client loyalty.

5. Find Your Niche

• 

  
  
  Best for:
  
  Seller and buyer leads

• 

  
  
  Time to get clients:
  
  Weeks to months

Finding your real estate niche will help you differentiate yourself from your competition and attract clients looking for your specialty. Whether you want to select your niche based on demographics, property type, or types of buyers or sellers, you can tailor your marketing efforts to attract clients within those niches.

To find a niche, agents should find a sector of the real estate market that interests them and has high demand. Then, focus efforts on becoming the best agent within that niche. You can even find additional training or designations that help boost your marketability. As a result, you will begin attracting more targeted clients to sustain your business growth.

6. Leverage the Power of Social Media

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Days to weeks

If you’re new to real estate, you might wonder how real estate agents get clients. Many use platforms like Facebook, Instagram, and LinkedIn for real estate marketing. These platforms offer access to vast audiences and sophisticated targeting options to reach potential clients where they spend their time. 

Agents should be on all these social media platforms and regularly post high-quality content such as property listings, market updates, and client testimonials to help engage their audience. Social media advertising options are also available to help your posts target specific demographics and promote your services.

CINC helps agents generate high-quality leads with targeted campaigns on platforms like Google and Facebook. Its hyperlocal approach focuses on specific communities, delivering leads tailored to your preferences. CINC simplifies lead management with its advanced CRM and nurturing tools.

7. Invest in a Professional Website

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Days to weeks

A website is fundamental to establishing an online presence and is essential for learning how to get clients as a real estate agent. Websites also provide a sense of credibility to your business and should act as a lead generation tool. Your website should be user-friendly, mobile-optimized, and feature interesting content like property listings, blog posts, and market reports.

Update your real estate agent website regularly with fresh content and ensure it is optimized for search engines to attract organic traffic. Your contact information must also be readily available on your site so prospective clients can easily reach you.

Agent Image allows agents to build robust, user-friendly websites quickly. The platform offers customizable themes, IDX websites, and pay-per-click solutions so an agent’s website stands out and attracts organic traffic. Using Agent Image for website creation can enhance agents’ online visibility and engage potential new clients.

8. Prioritize Networking Effectively

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Weeks to months

Initially, networking may seem like a daunting task. However, like any muscle, the more you use it, the easier it gets. The better you are at networking, the more successful your business will be. Finding real estate clients through networking will require you to attend local events, join real estate associations, and participate in community activities to expand your contacts and increase your visibility.

Face-to-face interactions with other professionals will help you build trust and allow you to showcase your knowledge and personality. This will make it easier for them to vouch for your services and refer your business.

9. Offer Free Knowledge to the Public

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Months

Offering free knowledge to the public is an excellent way to establish yourself as a trusted authority in real estate. If your content and information are valuable to the public, there is a higher likelihood that they’ll reach out to you for your services or share within their networks. This can include sharing market reports, homebuying guides, and educational webinars.

10. Create a Strong Referral System

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Weeks to months

Developing a strong referral program is key to getting real estate clients. Encourage satisfied clients to refer their friends and family through word-of-mouth. Offer incentives such as gift cards, discounts, or charity donations to motivate clients to refer others. Promote your referral program on your website, social media, and during client interactions. A well-structured referral program will feed your business without costing you much.

11. Invest in Online Advertising

• 

  
  
  Best for:
  
  Buyer and seller leads

• 

  
  
  Time to get clients:
  
  Days to weeks

Advertising is a very effective way to obtain new clients who wouldn’t otherwise find your contact information. However, online advertising for real estate leads requires a significant financial investment and a targeted approach. Agents can advertise on Google, Zillow, Realtor.com, or third-party lead generation sites. Set your budget, track your ad performance, and tailor your ads to maximize return on investment.

Frequently Asked Questions (FAQs)

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Bringing It All Together

A multifaceted approach to how to get clients in real estate ensures long-term growth. Each method complements the others and keeps your business visible, credible, and competitive in the fast-paced market.

What’s your sure-fire way of getting real estate clients? Share your experience in the comments!

The post How to Get Clients in Real Estate: Our Top 11 Tips for 2025 appeared first on The Close.

Are you tired of chasing cold leads and looking for a way to speed up your closings? The right lead generation company will take your business to the next level. After all, lead gen companies help agents connect potential buyers and sellers by providing qualified leads. I’ll uncover the top real estate lead generation companies for 2025 and review key factors like pricing, features, lead quality, and exclusivity. Let’s jump right in!

• CINC: Best for hyperlocal lead generation and IDX websites
• Zurple: Best for automated lead nurturing system
• Market Leader: Best for predictable exclusive leads
• Offrs: Best for seller leads without a contract
• Zillow Premier Agent: Best for capturing buyer leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• SmartZip: Best for geographic farming

The Close’s Top Picks for Top Real Estate Lead Generation Companies

Software	Best for	Starting Monthly Price	Learn More
CINC	Hyperlocal leads	$899	CINC Review
Zurple	Automated lead nurturing system	$309	Zurple Review
Market Leader	Predictable exclusive leads	$300	Market Leader Review
Offrs	Seller leads without a contract	10 cents per lead	Offrs Review
Zillow Premier Agent	Buyer leads	$300	Zillow Premier Agent Review
Real Geeks	Affordable all-in-one lead generation system	$299	Real Geeks Review
REDX	Niche leads	$49.99	REDX Review
zBuyer	Affordable leads with no long-term contract	$400	zBuyer Review
SmartZip	Geographic farming	$299	SmartZip

CINC: Best for Hyperlocal Leads & IDX Websites

Why I Chose CINC

• 

  
  
  Starting monthly prices:
  
  $899 for single agents and $1,299 for teams

CINC is one of the top real estate lead generation companies. It offers sleek IDX websites, an advanced customer relationship manager (CRM), and an artificial intelligence (AI) texting tool trained by top agents. CINC uses pay-per-click (PPC) ads on Google, Facebook, and Instagram to target buyer and seller leads in key neighborhoods. It also offers Facebook retargeting ads to stay top of mind with leads who have already visited your website.

Additional Features

• Advanced CRM and AI nurturing tools: CINC uses technology and clever design to ensure leads don’t slip through the cracks. Its behavioral property alerts modify the type and timing of the nurturing texts and emails sent to your leads, increasing engagement for efficient conversion.
• AI texting assistant: Another tool I love is its AI texting assistant, Alex. Instead of blasting out the usual prequalifying questions, CINC uses top-producing agents to train its AI to respond to leads.

Zurple: Best for Automated Lead Nurturing System

Why I Chose Zurple

• 

  
  
  Starting monthly prices:
  
  $309; Additional Sites: Basic package at $309 + $100/month per site

I am impressed with Zurple’s powerful lead generation for real estate system, which has exceptional nurturing tools for agents who can spend a little more. Zurple runs ads to drive traffic to your landing pages and capture leads organically through your social media, website, and any other place you exist on the internet. Zurple also offers paid programs as an add-on if you want to let it do the heavy lifting to get your landing pages in front of the right people.

Additional Features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Market Leader: Best for Exclusive Leads

Why I Chose Market Leader

• 

  
  
  Starting monthly prices: Basic Package:
  
  $189 + $10 to $50 per lead (for one user only); $329 for teams

Market Leader remains near my top rankings as the best lead generation for realtors because of its exclusive lead guarantee and Network Boost program, which offers affordable top-of-funnel social media leads and automated nurturing tools. Unlike its competitors, Market Leader provides a predictable number of monthly exclusive leads and places targeted ads where your prospects spend their time (Facebook and Google). 

These ads direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion.

Additional Features

• HouseValues: Receive leads from your target ZIP code delivered directly to you and your CRM so you can follow up quickly.
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Offrs: Best Seller Leads Without a Contract

Why I Chose Offrs

• 

  
  
  Starting monthly prices:
  
  10 cents per month for each lead; $400 per month for leads in one ZIP code

I included Offrs on this list because it uses predictive analytics to generate leads but doesn’t lock agents into a long-term contract. I love that Offrs also uses hundreds of data points to generate its predicted sellers and boasts a 72% accuracy rate. 

It pushes hundreds of data points through its proprietary algorithms and AI systems to uncover behaviors, characteristics, and demographics that lead to home sales within 12 months. The leads are then delivered directly to the Offrs agent. If you’re looking for a platform to help predict your gross commission income (GCI) for the year, Offrs claims to be the software to do just that.

Additional Features

• Includes exclusive paid lead generation for up to five ZIP codes: Offrs’ price tag comes with paid lead capture campaigns, a daily dose of predictive sellers, for sale by owner (FSBO), and expired listings in your designated areas. You’ll also get online ads to target your leads and enhance your conversion rate.
• ROOF conversion: ROOF leverages AI to convert leads into clients with 30 touches in the first 90 days through text, calls, and emails. The best part about ROOF is you pay for the upgrade and use it at will or pay a 25% referral fee from your commission at closing.

Zillow Premier Agent: Best for Buyer Leads

Why I Chose Zillow Premier Agent

• 

  
  
  Starting monthly prices:
  
  $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Additional Features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

Real Geeks: Best for Affordable, All-in-One Lead Generation Platform

Why I Chose Real Geeks

• 

  
  
  Starting monthly prices:
  
  $299

I chose Real Geeks as an all-in-one lead generation platform with cutting-edge lead gen, marketing, and nurturing tools at a price individual agents can afford. It generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give Zurple a run for its money.

Additional Features

• Automated email marketing: Simplify your marketing efforts by running drip email campaigns directly through the CRM, targeting leads based on set criteria.
• IDX website and CRM designed for conversion: Real Geeks’ home valuation tool allows you to create custom landing pages for specific neighborhoods and automatically send out a market report drip campaign to nurture them.

REDX: Best for Niche Leads

Why I Chose REDX

• 

  
  
  Starting monthly prices:
  
  $49.99 for FSBO and preforeclosure leads

REDX offers real estate niche leads for seller agents at an affordable price. Even better, all the leads REDX offers are seller leads, including expired listings, GeoLeads, FSBO, for rent by owner (FRBO), and preforeclosure. REDX flips the script with an outbound real estate lead generation system, putting contact information (and the power to make connections) into the hands of real estate agents, teams, and brokers. 

REDX users choose the lead types they want to target, and REDX provides contact info. With a constantly updated system, you always get a fresh list of real estate agent leads in your area. In addition, REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Additional Features

• Vortex CRM and Power Dialer make prospecting easier: REDX’s VORTEX CRM and Power Dialer speed up the cold calling process by sending leads to the CRM, auto-dialing them, and leaving a prerecorded message on their voicemail if they don’t answer. When you connect to a lead, the Power Dialer pulls up scripts and objection handlers to help you convert them.
• Included scripts, objection handlers, and training to help you convert more leads: While similar lead generation companies just sell you leads and an auto-dialer, REDX takes it a step further by including powerful scripts and objection handlers right in the auto-dialer to help you convert them. It even offers live role-playing and extensive lead conversion training with expert cold callers like LabCoat Agents’ Tristan Ahumada.

zBuyer: Best for Affordable Leads With No Contract

Why I Chose zBuyer

• 

  
  
  Starting monthly prices:
  
  $400

Consider zBuyer for an affordable and efficient way to get high-quality leads without the commitment of long-term contracts or expensive CRM and marketing tools. Unlike other lead generation companies for realtors that require lengthy contracts, zBuyer gives you the flexibility to leave if you’re not satisfied with the platform or the leads, no questions asked. This approach addresses the common complaint of being locked into lengthy contracts.

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted potential sellers a chance to discover their home’s worth and potentially a cash offer. Buyer leads are captured through the company’s site, HousingNow.com. While the leads aren’t exclusive, zBuyer says it works hard to “limit their exposure.”

Additional Features

• Free prospecting leads: Every dollar you spend with zBuyer will give you one four- to 12-month-old lead from its system—for free. These leads will be ice cold, but you can always warm them up with lead-scoring software like Revaluate.
• You don’t have to spend money on a CRM you don’t want: Most realtors who want to buy real estate leads already have one. Instead of forcing you to pay $200-plus per month for another one, like most lead generation companies

SmartZip: Best for Geographic Farming

Why I Chose SmartZip

• 

  
  
  Starting monthly prices:
  
  $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Additional Features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

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Frequently Asked Questions (FAQs)

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Methodology: How I Chose the Top Lead Generation Companies for Real Estate for 2025

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 9 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I’ll explore some of the top companies that offer pay at closing real estate leads and dive into how real estate professionals can benefit from their services.

• Clever: Best for a streamlined platform to receive leads
• Zillow Flex: Best for data-driven courses and coaching
• SOLD.com: Best for performance-based lead assignment
• Homelight: Best for leads based on performance history
• Agent Pronto: Best for receiving leads via text message
• Rocket Homes: Best for prequalified leads
• UpNest: Best for leveraging technology
• ReferralExchange: Best for agents in the REALTOR® network

The Close’s Top Picks for Real Estate Leads Pay at Closing

Clever: Best for a Streamlined Platform to Receive Leads

Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I Chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This real estate lead generation pay at closing platform doesn’t play favorites based on how much you’re willing to pay. Instead, it considers the quality of service an agent provides and client satisfaction. Clever ensures that leads are vetted so agents know they’re connecting with serious buyers and sellers ready to make a move. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Fees & Process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for Data-driven Courses & Coaching

Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I Chose Zillow Flex

I chose Zillow Flex for agents already participating in the Zillow Premier Agent program because it offers an opportunity with no upfront costs for agents already invested in the platform. Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Fees & Process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for Performance-based Lead Assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I Chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

• Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals.

Fees & Process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for Leads Based on Performance History

Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I Chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. Overall, HomeLight offers an uncomplicated and reliable way for seasoned agents to access valuable leads and grow their businesses.

• Mobile application: Agents receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

Fees & Process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for Receiving Leads via Text Message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I Chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Fees & Process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for agent pronto is 25% to 30% of your commission.

Rocket Homes: Best for Prequalified Leads

Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I Chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & Process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for Leveraging Technology

Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I Chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively. Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

• Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
• Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

Fees & Process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for Agents in the REALTOR® Network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I Chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & Process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Methodology: How I Chose the Best Pay at Closing Real Estate Leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform

Frequently Asked Questions (FAQs)

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Your Take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents still to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

Client relationships are what real estate is all about, so keeping those connections strong and staying top of mind is key for agents. That’s where customer relationship management (CRM) systems come into play. With so many platforms available today, choosing the right one for your business can be challenging. But don’t worry, I’ve done the legwork for you and put together a list of the best CRMs for real estate. Take a look at what made the list.

• Pipedrive: Best for email marketing
• LionDesk: Best for texting and calling
• Follow Up Boss: Best for real estate teams
• Wise Agent: Best for transaction management
• IXACT Contact: Best for managing contacts
• Lofty: Best for lead generation and nurturing
• Realvolve: Best for automating workflows

The Close’s Top Picks for Best Real Estate CRMs

Type of Software	Starting Monthly Price	Free Trial	Learn More
Pipedrive	$24		Visit Pipedrive↓
LionDesk	$25		Visit LionDesk↓
Follow Up Boss	$58		Visit Follow Up Boss↓
Wise Agent	$49		Visit Wise Agent↓
IXACT Contact	$47		Visit IXACT Contact↓
Lofty	$449 + $15 per seat		Visit Lofty↓
Realvolve	$94		Visit Realvolve↓

Pipedrive: Best for Email Marketing

Why I Chose Pipedrive

Pipedrive stands out for its extensive and easy-to-use email marketing tools and affordable price. Designed specifically for sales pros, it offers a variety of beautiful and functional email templates that realtors can customize to match their branding and target audience. 

The platform includes segmentation features that connect with CRM data, enabling you to create personalized and effective emails. Plus, the analytics tools make tracking your open rates, click-through rates, and engagement metrics easy. Automated reminders and follow-ups make managing clients easier and speed up response time, boosting your chances of turning leads into clients.

Additional Features

• Integrations: Pipedrive has a giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.
• Pipeline management: Highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.
• Learn more features: Pipedrive Review: Pricing, Features, Pros & Cons

LionDesk: Best for Texting & Calling

Why I Chose LionDesk

LionDesk was specifically designed for realtors, offering a fully customizable dashboard that helps you decide what you want to see in your CRM. It stands out because it includes automation tools for texting clients and email drip campaigns and is the only CRM able to send videos through your emails and texts. It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, lead generation, and a power dialer.

Additional Features

• Customizable landing pages: Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes landing page templates to build high-converting landing pages tailored to your brand.
• Integrations: It has a large library of third-party integrations for everything from lead generation, contact management, and communication to finances.
• Learn more features: LionDesk Review: Pricing, Features, Pros & Cons

Follow Up Boss: Best for Real Estate Teams

Why I Chose Follow Up Boss

Follow Up Boss is a well-known real estate customer management software that has all the makings to support teams. It offers an impressive 250-plus integrations and features such as texting, email drip campaigns, text automation, and built-in calling. The collaboration features are woven into the platform, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. These elements significantly improve team efficiency and enhance client service.

Additional Features

• Networking and events: Connect with other real estate agents through the FUB Success Community and get access to exclusive events, like Level Up masterminds and FUBCON. 
• Mobile app: The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.
• Learn more features: Follow Up Boss Review: Pricing, Features, Pros & Cons

Wise Agent: Best for Transaction Management

Why I Chose Wise Agent

Wise Agent is a top real estate CRM software because it’s designed to be a one-stop shop for agents and brokers, providing tools to manage transactions from beginning to end. Access everything from templates and reports to property lists and drip campaigns in a user-friendly dashboard. Stay on top of your transactions by creating checklists so everyone is on the same page. As a bonus, create customized landing pages and integrate them with multiple social media tools to reach more clients.

Additional Features

• Real estate content: The platform includes an extensive library of stock photos and real estate content for text messages, emails, written letters, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.
• Team and broker options: Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options built specifically for teams and brokers.
• Learn more features: Wise Agent Review: Pricing, Features, Pros & Cons

IXACT Contact: Best for Managing Contacts

Why I Chose IXACT Contact

IXACT Contact is a great tool for keeping track of your contacts from the moment you connect with them through every transaction. You get a detailed profile for each lead, current client, and past client, including their contact info, family info, birthdays, anniversaries, property details, and all communication history. This is crucial for staying easily connected to your clients and maintaining good relationships. Take advantage of the five-week free trial to test out the interface and features to see if this is the right CRM for you.

Additional Features

• Social Stream: This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can’t create custom content, it’s a great way to automate social media content.
• Personalized agent roadmap: This feature allows agents to set specific goals within the platform, and it will generate a plan to help reach them with specific tasks and activities. 
• Learn more features: IXACT Contact Review: Pricing, Features, Pros & Cons

Lofty: Best for Lead Gen & Nurturing

Why I Chose Lofty

Of all the top CRMs for real estate on my list, Lofty offers the most extensive and impressive combination of advanced lead gen tools and features. What’s cool is that it offers exclusivity in your farm area, so no other agent using Lofty can target the same leads as you. It automatically pulls in leads from various sources and sets up property alerts, sends out regular market analyses, and matches listings with leads. 

Lofty includes a three-line power dialer that lets you call leads until you make a connection. Leave prerecorded voicemails, plan follow-ups, or jot down notes. When someone picks up, the call gets routed to you or anyone else available on your team.

Additional Features

• Social Studio: This built-in social media management tool allows you to create content within Lofty’s platform and automatically share it on multiple real estate social networks simultaneously. 
• AI Assistant: Automated assistant helps you become more efficient and minimize the Lofty learning curve at every step. The assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.
• Learn more features: Lofty Review: Pricing, Features, Pros & Cons

Realvolve: Best for Automating Workflows

Why I Chose Realvolve

Realvolve really shines when it comes to its workflows and automation, which help save time and grow your business. It has a visual dashboard, contact organization tools, and lead nurturing strategies. There are plenty of customizable workflow templates, plus prebuilt lead sequences for buyers and sellers through email and text. These sequences are designed to have a more personal touch than other automations. It’s a perfect fit for individuals or teams looking to boost their productivity and efficiency.

Additional Features

• Document management: Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction. 
• Integrations: The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.
• Learn more features: Realvolve Review: Pricing, Features, Pros & Cons

Frequently Asked Questions (FAQs)

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Methodology: How I Chose the Best CRM for Real Estate

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best CRM for real estate. 

We selected the most effective and reliable CRM software for real estate agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best real estate CRM: 

• General CRM Features (25%) 
  • Basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
• Advanced CRM Features (25%) 
  • This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
• Pricing (15%) 
  • I checked, updated, and evaluated each CRM’s pricing, subscription plans, and whether there are free trials and bulk discounts.
• Ease of Use (10%) 
  • I evaluated each CRM’s user interface, customizability, and how easy it is to operate and set up each one.
• Customer Rating (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Expert Score (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Customer Service (5%) 
  • Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.

Your Take

The top real estate CRMs are as different as the individual agents who make up the industry. Use our guide to help you make the best choice for your business needs. Consider what features are most important to you and take advantage of the free trials to find what really clicks. 

Which CRM do you use? Tell us how you like it!

The post The 7 Best CRM for Real Estate in 2025 appeared first on The Close.