Category Archive : Lead generation

While real estate lead generation can seem like a relatively easy but monotonous task, in reality, generating enough leads to sustain your business is one of the hardest challenges for real estate professionals. The key to generating real estate leads is finding the right mix of strategies that suit your personality, budget, and skills. That’s […]

Writing listing descriptions isn’t something real estate agents should stress about. After all, it’s an opportunity to put a spotlight on the property’s best features. A well-crafted description should generate interest and increase leads on your listings. But how do you do it right?  In this article, I tackle the five elements of great listing […]

Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I’ll explore some of the top companies that offer pay at closing real estate leads […]

Client relationships are what real estate is all about, so keeping those connections strong and staying top of mind is key for agents. That’s where customer relationship management (CRM) systems come into play. With so many platforms available today, choosing the right one for your business can be challenging. But don’t worry, I’ve done the […]

ChatGPT for real estate is making a significant impact as a powerful tool that helps you work smarter, not harder. Leveraging technology, you can generate content, enhance property descriptions, engage with clients, and optimize your operations. If you’re just starting to explore how ChatGPT can fit into your real estate business, I’m here to break […]

Real estate Facebook cover photos are an awesome way to show your brand in style. Facebook gives you some solid space for your cover pic, so treat this spot like your marketing secret weapon. I’ve rounded up some super cool ideas for cover images, tips, and examples of what pops. Check ’em out to help […]

Let’s be real for a second. Cold-calling expired listings is never on the top of any agent’s to-do list. It can be intimidating, especially if you’re new to real estate. But here’s a little secret veteran agents know, having killer expired listing scripts can make all the difference.  Think of it this way—homeowners with expired […]

Real estate referrals have always been a lucrative source of leads for seasoned agents, so knowing how to generate referrals is vital to building your business. Referrals typically result from you providing such an exceptional customer experience that clients, friends, and neighbors are all compelled to recommend your services to others.  So, how do you […]

Market Leader makes the real estate market much easier to navigate. This platform helps you capture, convert, and close leads more effectively, from new lead generation to managing client relationships. I reviewed how effective Market Leader is for generating and managing leads, its ease of use, the value of its cost, and its effect on […]

So you’ve captured some leads and built your database—now what? Sometimes securing leads is the easy part while converting them to sales is where the work really begins. Time and patience are your best friends when it comes to real estate lead nurturing. That’s why I’ve put together seven simple strategies to help you convert […]