While real estate lead generation can seem like a relatively easy but monotonous task, in reality, generating enough leads to sustain your business is one of the hardest challenges for real estate professionals. The key to generating real estate leads is finding the right mix of strategies that suit your personality, budget, and skills. That’s why I have compiled this list of 46 underrated real estate lead generation ideas for your business in 2025. 

Below, you will find the best online and offline strategies, plus some creative strategies for newer agents to get their businesses off the ground.

Online Real Estate Lead Generation Ideas

Getting into online lead generation for real estate is all about having a solid online presence. I would advise starting by building your website and checking out these online lead generation real estate ideas to get the ball rolling. Choose a few to try and begin getting more clients in real estate.

1. Create and optimize your website for local SEO

• 

  
  
  Cost:
  
  Free to $140 per month with Ahrefs Lite or Semrush Pro

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Creating high-quality content and optimizing your real estate lead generation website for local search terms is essential for attracting organic traffic from potential clients in your area. By incorporating relevant keywords, creating localized content, and building local backlinks, you can improve your search engine rankings and make it easier for prospects to find you online.

If you plan to scale your business, you’ll want an integrated real estate website that generates leads and automatically populates them into a sophisticated CRM. Using high-end lead conversion tools like Sierra Interactive provides the all-in-one sales ecosystem you need. It also offers ad management and a stylish website design.

2. Create a real estate blog

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Besides creating a real estate lead generation website, blogging is another fantastic way to establish yourself as a knowledgeable resource in your market. Crafting valuable real estate content that addresses the questions and concerns of buyers and sellers will attract potential clients, demonstrate your expertise, and build trust with your audience. Remember to focus on real estate blog ideas that showcase your local market insights and provide actionable advice

3. Buy leads

• 

  
  
  Cost:
  
  $100–$1,000-plus per month

• 

  
  
  Time to Generate Leads:
  
  Days to months

Buying real estate leads from lead providers can be a great way to supplement your other lead generation efforts and ensure a consistent pipeline of potential clients. Consider evaluating different lead generation companies based on their real estate lead quality, targeting options, and cost per lead. 

I advise following up with leads quickly and consistently to make the most of your investment. By combining purchased leads with your own marketing and prospecting efforts, you can generate a steady stream of business and grow your client base more quickly.

Ready to scale your real estate business? Market Leader makes it easy. If you need an IDX website that generates and delivers exclusive leads directly to your CRM with all the tools you need to manage, track, and nurture your prospects, Market Leader might be the tool you’ve been looking for.

4. Use Google PPC ads

• 

  
  
  Cost:
  
  $0.11–$0.50 per click or $0.51–$1.00 per 1,000 impressions

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

If you want to reach potential clients actively searching for real estate services, Google Ads can be a game-changer. You can create compelling ad campaigns that drive targeted traffic to your website by targeting specific keywords. Just monitor your campaigns closely and optimize them regularly to maximize your ROI.

5. Run Instagram and Facebook social media ads

• 

  
  
  Cost:
  
  $0–$2 per action

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Social media platforms like Facebook and Instagram offer powerful advertising tools, allowing you to reach your target audience with less effort. Generate a steady stream of clients from social media by designing eye-catching ads that showcase your listings, highlight your expertise, and offer value to potential clients. Don’t forget to experiment with different ad formats, targeting options, and calls to action to find what works best for you.

6. Engage in online communities

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Joining local Facebook groups, online forums, and discussion boards can be a great way to generate leads by providing value and building relationships with potential clients. Look for groups where your target audience is active, and engage in conversations by offering helpful advice, answering questions, and sharing your insights. Just be sure to focus on adding value rather than overtly promoting your services to avoid being spammy.

SOLD.com is a free service that matches sellers and buyers with the best real estate service to suit their needs. From traditional realtors and discount brokers to cash buyers, it is the fastest way to connect with a local realtor.

7. Host virtual open houses

• 

  
  
  Cost:
  
  Free to $25

• 

  
  
  Time to Generate Leads:
  
  Days to months

In today’s digital age, virtual open houses and property tours have become increasingly popular among buyers who prefer to explore homes from their devices. Leveraging tools like Zoom, Facebook Live, or prerecorded video tours, you can showcase your listings to a broader audience and engage with potential clients conveniently and interactively. Be sure to promote your virtual events across your social media channels and email list to maximize attendance.

8. Provide online webinars & workshops

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  Accreditation:
  
  

Consider hosting engaging webinars or interactive online workshops on exciting real estate topics your audience will enjoy. To maximize reach, spread the word through social media, eye-catching email campaigns, and your website. 

This not only highlights your expertise in the real estate industry but also draws in potential leads eager to learn more. It’s a fantastic way to connect, educate, and share your passion for real estate.

9. Create engaging videos

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Video platforms like YouTube are a realtor’s best friend. Real estate video content is a powerful way to capture the attention of potential clients and showcase your personality, expertise, and local market knowledge. 

Consider creating a mix of real estate marketing videos like listing videos, neighborhood tours, educational content, and personal branding videos to attract and engage your target audience. You can share your videos on your website, social media profiles, and even YouTube to expand your reach and generate leads.

10. Build a social media presence

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Building a strong presence on social media platforms is essential for staying top-of-mind with potential clients and establishing yourself as a go-to resource in your market. For social media post ideas, focus on consistently uploading engaging content, interacting with your followers, and joining relevant conversations to build relationships and attract leads. 

Don’t be afraid to show your personality and share a mix of professional and personal content to humanize your brand. Remember, your vibe attracts your tribe!

11. Start a real estate podcast

Launch an engaging real estate podcast that explores the latest market trends, offers unique local insights, and features insightful conversations with industry experts. Each episode can cover a variety of topics, from market fluctuations to savvy investment strategies and neighborhood spotlights. 

To grow your audience, promote the podcast on social media, podcast directories, and your website. Encourage listeners to dive deeper by visiting your site for extra resources and personalized real estate guidance.

12. Leverage email marketing

• 

  
  
  Cost:
  
  Free to $20 per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Email marketing is my jam, and it’s my go-to method for nurturing real estate leads, staying top-of-mind with potential clients, and driving repeat business. By creating a targeted email list and sending regular newsletters, market updates, and personalized property recommendations, you can build trust with your audience and position yourself as a valuable resource. 

Don’t forget to segment your list based on buyer/seller status, price range, and location to ensure your emails are highly relevant to each recipient. If you’re really ready to take your email marketing to the next level, embed videos in your email marketing campaigns.

13. Implement chatbots

• 

  
  
  Cost:
  
  Free–$3,000 per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Real estate chatbots are an innovative way to engage website visitors, answer common questions, and capture leads 24/7. Integrating a chatbot on your website allows you to instantly assist potential clients, even when you’re unavailable to respond personally. (2:00 a.m. is prime time for buyers to shop on Zillow!) 

Look for chatbot platforms that allow you to customize your bot’s personality, preprogram specific responses, and integrate with your CRM for seamless lead management.

Related Article

The 7 Best Real Estate Chatbots (Pricing, Pros & Cons)

14. Offer downloadable guides

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  Cost:
  
  Free to $15

• 

  
  
  Time to Generate Leads:
  
  Days to months

Creating downloadable guides, e-books, or checklists — often called lead magnets — is a powerful way to provide value to potential clients while capturing their contact info. Consider creating resources like “The Ultimate Homebuyer’s Guide,” “10 Steps to Selling Your Home for Top Dollar,” or “The Investor’s Guide to Rental Properties” to address common pain points and showcase your expertise.

You can find some of those resources here at The Close. We love creating downloads for you, like our Real Estate Marketing Plan Template. You can quickly build your email list and generate targeted leads by gating these resources behind a simple lead capture form

15. Cross-promote online

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Partnering with local businesses to cross-promote your services online can be a win-win for both parties. Look for companies that serve a similar target audience, such as home stagers, interior designers, or mortgage brokers, and brainstorm creative ways to collaborate. Write guest blog posts for each other’s websites, cohost a webinar or video podcast, or even create a joint email campaign to cross-pollinate your audiences and generate new leads. This works amazingly well on social media.

16. Use LinkedIn

LinkedIn is a real estate leads hotbed. The platform lets real estate pros connect with potential clients, referral partners, and industry influencers. By optimizing your profile, sharing valuable content, and engaging with your connections, you can build your brand and attract your next real estate prospect.

 Remember to join relevant groups, participate in discussions, and use LinkedIn’s advanced search features to find and connect with your ideal prospects. For more tips, check The Close’s guide to using LinkedIn to gain more leads.

17. Develop a mobile-friendly website

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  Cost:
  
  $10 per month or $5,000 per site build

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

It may not seem important, but with more potential clients accessing the internet from their smartphones and tablets, having a mobile-friendly website is no longer optional — it’s required. By developing a responsive website that adapts to different screen sizes and offers a seamless user experience on mobile devices, you can ensure that potential clients easily find and engage with your content, no matter where they are. Don’t forget to prioritize fast load times, clear calls to action, and easy navigation to maximize your mobile lead generation efforts.

18. Leverage AI & predictive analytics

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  Cost:
  
  $20–$400 per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Real estate artificial intelligence (AI) and predictive analytics tools can help you identify potential leads and target your marketing efforts more effectively. Consider investing in software that can analyze consumer behavior, predict future market trends, or identify homeowners likely to sell soon. By leveraging data-driven insights and automating certain aspects of your lead generation for real estate, you can save time, reduce costs, and focus on the most compelling opportunities.

Related Article

The Best 6 Real Estate AI Tools for 2025

Offline real estate lead generation ideas

Being online and on social media is only part of the answer when it comes to real estate lead generation. It’s essential to mix things up a bit. Use the online strategies for lead generation above, but mix in some tried-and-true offline techniques to add complexity and depth to your real estate lead generation strategy.

19. Attend networking events

In-person real estate networking is a critical skill, and attending local events is a great way to expand your network and meet potential clients. Look for events that align with your target audience—such as first-time homebuyer seminars, investor meetups, or business conferences—and come prepared with plenty of business cards and a memorable elevator pitch.

Remember, the goal is to build genuine relationships, not just collect leads, so focus on asking questions, providing value, and following up after the event. Read our real estate expert-approved tips for networking for more information.

20. Sponsor community events

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  Cost:
  
  Free to $500+

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Sponsoring local community events, such as festivals, charity fundraisers, or sports teams, can be a fun way to increase your visibility and build goodwill in your area. Aligning your real estate branding with events that matter to your target audience will demonstrate your commitment to the community and attract potential clients who share your values. Don’t forget to promote your sponsorship on social media, your website, and any printed materials to maximize your exposure and attendance.

21. Host educational seminars

Hosting educational seminars or workshops is a powerful way to demonstrate your expertise, provide value to potential clients, and generate leads. Consider topics that address common pain points for your target audience, such as “First-time Homebuyer Tips,” “Maximizing Your Home’s Value Before Selling,” or “How to Get Started in Real Estate Investing.” Promote your event through social media, email marketing, and local advertising, and collect attendee information for follow-up after the event.

22. Participate in charity events

Volunteering for local charities or causes you care about is a great way to build relationships, establish yourself as a community leader, develop your brand, and generate leads organically. Look for events such as serving on a local nonprofit board, mentoring students, or participating in community cleanup events. Bring plenty of business cards to exchange. You’ll naturally attract like-minded individuals who may become future clients or referral sources by giving your time and talents to make a difference in your community.

23. Join business associations

• 

  
  
  Cost:
  
  $50–$5,000 per year

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Joining your local Chamber of Commerce or other business associations can be a great way to network with other professionals, stay up-to-date on local market trends, and generate referrals. Attend regular meetings and events, volunteer for committees or leadership roles, and look for opportunities to collaborate or cross-promote with other members. Remember to follow up with the connections you make and find ways to provide value to your fellow members outside of the organization as well.

24. Collaborate with professionals

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Partnering with complementary or adjacent professionals, such as mortgage brokers, home inspectors, or attorneys, can be a fun and fantastic way to expand your network and generate referrals. Look for professionals who share your values and commitment to exceptional service, and brainstorm ways to collaborate. 

Try cohosting events, creating joint marketing campaigns, or simply referring clients to one another. By building strong relationships with other professionals in your industry, you can create a powerful referral network that benefits everyone involved.

25. Distribute door hangers

• 

  
  
  Cost:
  
  $0.55–$1.50 per door hanger

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Creating eye-catching door hangers or flyers and distributing them in targeted neighborhoods is a great way to get outside and get some vitamin D while generating leads in real estate and building brand awareness in your local market. Consider highlighting a recent sale, offering a free home valuation, introducing yourself to your new geographic farm, or doing circle prospecting for your open house to capture the attention of potential clients. 

Be sure to include a clear call to action with your contact information. Use a QR code to direct your prospects to your website or landing page. Want to take it up a notch? Consider partnering with a local business, such as a pizza shop or lawn care service, to offer recipients a special promotion or discount.

25. Advertise in local media

• 

  
  
  Cost:
  
  $100–$5,000-plus per month

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Placing real estate ads in local newspapers, magazines, or radio stations can effectively reach potential clients in your area, particularly those who may not be active online. Consider running ads that showcase your unique value proposition, highlight a specific listing or service, or invite readers to an event you’re hosting.

Be sure to include a clear call to action and a way to track the response to your ads, such as a unique phone number or landing page URL, to measure your ROI. Use a QR code in print ads to make getting to your landing page easy. Check our collation of the best real estate ad examples for some inspiration on how to approach creating yours.

26 . Send personalized postcards

• 

  
  
  Cost:
  
  $0.20–$1.00 per postcard

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Who doesn’t love getting personalized mail in their actual mailbox? Send personalized postcards to past clients, leads, or targeted neighborhoods as part of your real estate prospecting mix. Consider sending postcards that showcase a recent sale, offer a free market analysis, or simply express gratitude for their business or referrals. Be sure to include a clear call to action and your contact information, and consider handwriting a personal note or using a unique design to stand out in the mailbox.

27. Host client appreciation events

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  Cost:
  
  Free to $500+

• 

  
  
  Time to Generate Leads:
  
  Days to months

Organizing client appreciation events, such as a summer BBQ, holiday party, or movie night, can be a great way to nurture relationships with past clients and generate referrals. Consider inviting your clients to bring a friend or family member who may be interested in buying or selling a home and using the event as an opportunity to showcase your personality, expertise, and commitment to exceptional service. Don’t forget to follow up with any new leads after the event and add them to your email list for future nurturing.

28. Target FSBOs

While not for everyone, focusing on for-sale-by-owner (FSBO) properties can generate tons of leads and demonstrate your value as a real estate professional. Consider creating a targeted marketing campaign highlighting the benefits of working with an agent, such as increased exposure, expert negotiation skills, and reduced stress.

Offer a free consultation or market analysis to FSBO sellers, and be prepared to showcase your track record of success and local market expertise. Building relationships with FSBO sellers (our FSBO scripts can help) and providing valuable insights can sometimes turn them into clients. Still, you’ll definitely need to hone your real estate lead conversion skills to make the most of these leads.

29. Pursue expired listings

Targeting older expired listings that have been off the market for a while — around six to nine months is the sweet spot — can be a great way to generate leads and help homeowners who may be frustrated with the selling process. Consider creating a targeted real estate prospecting letter campaign or phone script that empathizes with the seller’s situation and offers a fresh perspective on selling their home. 

Related Article

The 11 Best Real Estate Prospecting Letter Templates

Be prepared to showcase your marketing plan, pricing strategy, and success stories with similar properties. You can win the listing and help the seller achieve their goals by providing valuable insights and a renewed sense of hope.

Cut down on your time digging up expired listings and spend more time setting appointments. REDX delivers fresh expired listings to your inbox so you can kick-start your day with fresh leads and spend more time making connections and landing new listings. 

30. Network with attorneys and real estate lenders

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Build relationships with divorce, bankruptcy, and probate attorneys to generate leads, and provide value to clients (and their attorneys) going through challenging life transitions. Consider attending legal industry events, joining local bar associations, or offering to provide educational content or resources, like an e-book or guide, to their clients.

By establishing yourself as a trusted resource and empathetic advisor, you can earn referrals from attorneys and help their clients navigate the complex process of buying or selling a home during a difficult time.

This same concept would apply to building relationships with real estate lenders. By positioning yourself as a professional and creating this symbiotic relationship, you can earn referrals from trusted real estate lenders. 

Want to get a jump on properties inherited through probate? Check out how Catalyze AI uses probate and public records to predict homeowners who might want to list their property before anyone else. Being first is often the biggest advantage you have in landing the listing.

31. Target absentee owners

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  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Focus on absentee owners, such as those who have inherited a property or live out of state, and provide valuable solutions. Consider creating a targeted direct mail campaign highlighting the benefits of working with a local agent, such as reduced stress, increased rental income, or a faster sale. 

Offer a free rental market analysis or consultation to help owners understand their options and make informed decisions. By providing expert guidance and local market insights, you can convert absentee owners into clients and earn referrals to other potential investors.

32. Identify distressed properties

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Owners of distressed properties, such as those facing foreclosure or needing significant repairs, need your expert solutions for challenging situations. Create a targeted marketing campaign that offers a free consultation or market analysis, and be prepared to demonstrate your experience with short sales, renovations, or creative financing options. By providing empathy, expertise, and a plan of action, you may be able to help distressed homeowners avoid foreclosure, sell their property quickly, or even keep their home and build equity.

33. Master a specific niche

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Focusing on a highly targeted real estate niche, such as waterfront properties, luxury homes, equine properties, or eco-friendly buildings, is a great way to differentiate yourself and attract a specific type of client. Consider creating a website, blog, or social media presence featuring your expertise in the niche. Attend industry events or join relevant organizations to network with potential clients and referral sources. 

By establishing yourself as the go-to expert in your niche, you can generate distinctive, higher-quality leads, command premium fees, and build a strong reputation in your market. For some help on finding the best fit for you, check our guide to the hottest real estate niches you can jump in on.

34. Host a new agent open house

Hosting an open house event marketed explicitly as a “New Agent Open House” can be a great way to showcase your services, meet potential clients, and build buzz around your brand. Consider choosing a listing that aligns with your target audience and promoting the event heavily through social media, email marketing, and local advertising. During the event, focus on providing exceptional service, answering questions, and collecting contact information from attendees for future follow-up.

Real estate lead generation ideas for brand new agents

If you are a brand new agent, starting out in real estate can be intimidating, especially since you may have never learned how to run your business in real estate school. Use some of these strategies to kick-start your real estate lead generation and quickly get your business off the ground.

35. Reach out to your sphere of influence

When you’re just starting out as a new agent, reaching out to your sphere of influence, including family, friends, and colleagues, can be a great way to generate your first leads and build momentum in your business. 

Consider sending a personalized email or letter announcing your new career and offering your services or hosting a small get-together to share your excitement and ask for their support. Be sure to make it easy for them to refer you by providing your contact information, business cards, or even a small gift with your branding. For more insight, check The Close’s tips for building your sphere of influence.

36. Attend investor meetups

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Suppose you’re looking for real estate investors to work with. In that case, attending local real estate investor meetups is a great way to network with experienced professionals, learn about the industry, and find mentors or clients.

Look for meetups that align with your target audience — such as those focused on fix-and-flip investors, rental property owners, or commercial real estate investors — and come prepared with business cards and a clear value proposition. Be sure to follow up with any promising connections after the event and look for ways to provide value or collaborate in the future.

37. Assist experienced agents

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Offering to assist experienced agents in your office with open houses, showings, or administrative tasks can be a great way to learn the ropes, build relationships, and generate potential leads. Consider reaching out to top-performing agents in your office and offering your services or asking your broker to recommend agents who may be looking for assistance. Be sure to approach the arrangement with a learning mindset and a willingness to go above and beyond to provide value to the agent and their clients.

38. Create a direct mail campaign

• 

  
  
  Cost:
  
  $1.00–$1.50 per piece

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Developing a targeted direct mail campaign can be a great way to introduce yourself to a specific neighborhood or demographic. Consider creating a series of real estate postcards or letters that showcase your unique value proposition, offer a free market analysis or home valuation, or invite recipients to an upcoming event or open house. Be sure to include a clear call to action and your contact information, and consider partnering with a local business to offer your recipients a special promotion or discount.

39. Attend community events

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Participating in community events, such as festivals, farmers’ markets, or charity auctions, can be a great way to introduce yourself to potential clients, build relationships, and establish yourself as a trusted local. This is the perfect opportunity to set up a booth or table at the event, offer a free giveaway or raffle, and collect contact information from interested attendees. Be sure to follow up with any leads after the event and add them to your email list for future nurturing.

40. Offer complimentary services

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Provide complimentary services like home valuations, buyer consultations, or staging advice to demonstrate your expertise, provide value to potential clients, and generate leads. Consider promoting your complimentary services through social media, email marketing, or local advertising and ensuring you have a straightforward process for collecting contact information and following up with leads. You should also consider partnering with a local lender or home inspector to offer a joint complimentary service package.

41. Join a team, find a mentor or brokerage

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Joining a team or finding an experienced mentor can be a great way to jumpstart your lead generation efforts, particularly when starting your business. Look for teams or mentors who align with your values, target audience, and career goals, and be sure to communicate your expectations and what you can offer in return. By leveraging a successful team or mentor’s resources, expertise, and network, you can accelerate your learning curve and generate leads more quickly.

Another option could be to look for and join a brokerage that offers leads or exclusive listings. Regardless, if you are a new agent and need affordable top-of-funnel leads, zBuyer is a solid choice. Its leads start at just $9 each, with no contract or setup fees. It even offers one free prospecting lead for every dollar you spend—up to 400 free leads per month.

42. Continuously educate yourself

• 

  
  
  Cost:
  
  Free to $1,000+ per class

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Investing in your education by attending training sessions, workshops, and conferences can be a great way to stay up-to-date on industry trends, develop new skills, and network with other professionals. Look for courses on social media marketing, lead generation, or negotiation techniques. You’ll be able to provide exceptional service to your clients and stand out from the competition. Use your newfound knowledge to create valuable content for your website and social media profiles.

43. Differentiate with unique skills

• 

  
  
  Cost:
  
  Free

• 

  
  
  Time to Generate Leads:
  
  Weeks to months

Leveraging your unique skills or background can be a powerful way to differentiate yourself from other new agents and attract a specific target audience. Consider how your previous experience, education, or personal interests could be valuable to potential clients. For example, if you’re fluent in a second language, you could target international buyers or investors. Highlight what makes you unique. Showcase your personality and passions in your branding and marketing efforts—people want to work with an agent they know, like, and trust.

Frequently asked questions (FAQs)

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Bringing It All Together

I hope these real estate lead generation ideas spark creativity and motivate you to take action. Success comes from consistency, innovation, and the courage to try new strategies. By blending online and offline lead generation tactics, delivering value to your audience, and continuously improving your approach, you’ll be on the path to becoming a top-performing agent in your market. Now, go out there and start building the thriving real estate business you envision!

What are your favorite lead generation techniques? Share your best ones in the comments below!

The post 43 Underrated Real Estate Lead Generation Ideas for 2025 appeared first on The Close.

Writing listing descriptions isn’t something real estate agents should stress about. After all, it’s an opportunity to put a spotlight on the property’s best features. A well-crafted description should generate interest and increase leads on your listings. But how do you do it right? 

In this article, I tackle the five elements of great listing descriptions, six tips for writing better property descriptions, and creative real estate listing examples for inspiration. Let’s get started!

5 elements of great listing descriptions

Crafting real estate listing descriptions isn’t rocket science, but it takes more than just listing the property’s key features. So, what comprises a description that captures the reader’s attention? Let’s break it down.

1. A catchy opening line

The most creative real estate listing description examples kick off with a one-sentence-or-less, punchy title. Writing a catchy “brand” for your listing will draw people in and help them see it as a home and not just another set of pictures on the internet.

2. The property’s selling points

After your title, the next section of your listing description should be a two- or three-sentence pitch of the home’s best features. This should be a narrative description, not just a list of features or, God forbid — a bulleted list! Homebuyers aren’t shopping for groceries; they don’t need a checklist of your listing’s features.

3. Location and neighborhood appeal

Pitch the benefits of the home’s location and neighborhood. If these elements aren’t outstanding, try to find a silver lining. For example, if the house is on a noisy street with many bars open late, talk about the nightlife access. If it’s in a not-so-great neighborhood, but on a pretty block or near a new development area, mention those perks instead.

4. All caveats worth mentioning

While I never suggest agents write a “warts and all” listing description, you should still alert potential buyers to any vital information. A house hunter might forgive you for not mentioning the noisy street or less-than-perfect driveway. Still, they likely won’t forgive you if you leave out a dealbreaker — like the property’s leaky roof. Being upfront about these key details helps you avoid surprises later.

5. A compelling Call to Action (CTA)

The best home listing description examples have CTAs.  These CTA’s encourage buyers to contact you, schedule a showing, or attend your soon-to-be-announced open house. For instance, something as simple as “This rare gem won’t last long—call now for a private tour!” can entice buyers and encourage them to take that next step.

Writing the best listing description: Tips from a professional writer

Besides your cleverly placed real estate ads and high-quality listing photos, your listing description is key to attracting buyers. Consider these tips, along with some creative real estate listing description examples to inspire you:

Step 1: Write for the buyers you want to attract

Begin with a headline that’ll hook buyers. To sell a luxury home, you must speak directly to high-end buyers using real estate words that evoke exclusivity. If you’re targeting first-time homebuyers, focus on the neighborhood and lifestyle benefits that owning the property would offer.

Here are two creative real estate listing descriptions examples that target the right audience:

“Conveniently located minutes from the prestigious Beverly Hills Hotel and just 20 minutes from Van Nuys private airport, this estate is accessible only through private, gated streets. Discover a life of unparalleled luxury and serenity at the Crestview Manor, where timeless elegance and modern convenience blend seamlessly in the heart of Beverly Hills.” (Source: 2571 Wallingford Dr, Beverly Hills, CA 90210 on Zillow)

“Located in a gated community with 24/7 security, you’ll enjoy peace of mind while living in this well-maintained environment. The monthly HOA fee of 1,690 covers property taxes, security, and maintenance of the common areas, making for worry-free living. The owner is responsible for gas, electric, and water.” (Source: 361-K Skyline Dr, Staten Island, NY 10304 on Zillow)

Step 2: Showcase how it feels to live in that property

One of the first rules of copywriting? Sell the benefits and experience. Every famous copywriter, from David Ogilvy to Joseph Sugarman, agrees. Instead of telling your audience the listing has a big backyard, tell them how much fun they could have playing touch football with their family in the yard or the privacy it offers. Remember, your goal is to create a hook that makes potential buyers feel like they’re already stepping inside the property.

Check out this example of an inviting property listing description:

“Spend your days in one of the three living rooms, playing games, or watching films in the theater room. The 2.5-acre saltwater lagoon is an inviting escape, complete with paddle boards and kayaks for added fun. Located near stunning national parks, Paradise Shores allows you to explore and unwind in beautiful St. George while creating lasting memories with family and friends.” (Source: 5367 S Cyan Ln, Saint George, UT 84790 on Realtor.com)

Step 3: Keep it concise

Despite our hard work and clever content flourishes, the sad reality is that most people skim content online these days. Very few will take the time to read every word you write, even for a relatively short property description. So make sure to hit the key selling points of your listing early on and avoid overly lengthy, wordy descriptions.

Here’s an excellent home description example:

“Step into an open space defined by redwood, concrete, glass, and a sculptural butterfly roof framing sweeping mountain views. A brick fireplace acts as the focal point in the living, while a minimalist Poliform kitchen furnished with Gaggenau appliances and updated details throughout further enhances the experience.” (Source: 7316 Caverna Dr, Los Angeles, CA 90068 on Zillow)

Step 4: Use storytelling that’s honest and relatable

Never oversell or exaggerate. Trust me; buyers hate it when they show up to your house tour expecting a dream home only to find something completely different. 

Instead of stretching the truth, highlight the property’s best features authentically. If some parts of the house still need rework or an update, position it as an opportunity. You can say, “Bring your vision to life in this space,” or “There’s endless potential to customize this room.”

Take a look at these real estate description examples that are authentic and engaging without exaggeration:

“Whether you want to grow your own vegetables or create a peaceful outdoor retreat, this large lot gives you the flexibility to do it all. With charming curb appeal and an unbeatable location close to everything Tennyson Street has to offer, this bungalow is the perfect place to enjoy the best of Denver living.” (Source: 3930 Sheridan Boulevard, Denver, CO 80212 on Zillow)

“Now is the time to relax and enjoy sun bathing, swimming, and boating at your very own lake house! There is a septic tank on the property and public water is currently used for the home (there’s a well that could be used for gardening). Seller will pay to repair driveway but is selling the home as-is.” (Source: 1010 Flymm Smith Rd, Waterloo, SC 29384 on Zillow)

Step 5: Optimize for mobile without losing personality

Nowadays, most buyers scroll through listings on their phones. Big blocks of text are a big no-no, so listing descriptions must be easy to read. Break paragraphs, keep sentences short, and maintain natural flow throughout so it’s easy to skim.

Ensure your listing descriptions are easy to read on mobile (Source: Zillow)

Step 6: Proofread, proofread, proofread

One of the trickiest parts of writing anything is getting out of your head. It’s too easy to fall in love with your writing or miss your errors. Typos, incorrect grammar, and awkward phrasing can make the most luxurious listing look unprofessional — and you will lose the immediate trust of the buyer. 

Once you’ve written your listing description, read it aloud to identify areas that need improvement. Also, having a second set of eyes go over the listing can help ensure that your final version is polished and error-free.

Why listing descriptions are essential

A compelling real estate listing description is a strategic tool for turning a basic listing into a must-see property. It turns a buyer’s interest into action. Here’s why your property listing descriptions matter:

• Clever listing descriptions add depth to the property’s photos. While professional-looking photos grab attention, strong wording helps buyers visualize themselves living there. Using the right words and phrases offers details to a property that photos can’t fully capture.
• Listing descriptions can drive a sense of urgency. Your description should have a call to action that makes the buyers feel they need to act fast. By including phrases like “highly coveted” or “ultra rare property,” you’re urging buyers to move quickly before someone else snatches it up.
• Creative listing descriptions highlight hidden selling points. Some of the home’s key features — like energy-efficient windows and doors, eco-friendly paints, and green roofs — aren’t obvious in photos. A well-written description brings these details to light.

Frequently asked questions (FAQs)

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Bringing it all together

I hope you’ve picked something up from these real estate description examples. Remember, the best examples of home descriptions are always honest and straightforward and vividly describe a potential homeowner’s lifestyle after purchasing the property.

Got any questions about realtor property descriptions? Do you have any tricks you’d like to share with fellow agents? Let me know in the comments!

The post How to Write Creative Real Estate Listing Descriptions (+ Examples) appeared first on The Close.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across Hawai’i. 

The full report is available here: Hawai’i Q4 2024 Market (Micro) Insights Report.

The post Hawai’i Quarterly Market Insights Report: Q4 2024 first appeared on California Real Estate Blog.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across the SoCal region, from the Central Coast to Orange County.

The full report is available here: SoCal Q4 2024 Market (Micro) Insights Report.

The post SoCal Quarterly Market Insights Report: Q4 2024 first appeared on California Real Estate Blog.

Real estate pay-at-closing lead companies offer access to potential clients without the upfront costs typically associated with traditional lead generation services. Agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I’ll explore some of the top companies that offer pay at closing real estate leads and dive into how real estate professionals can benefit from their services.

• Clever: Best for a streamlined platform to receive leads
• Zillow Flex: Best for data-driven courses and coaching
• SOLD.com: Best for performance-based lead assignment
• Homelight: Best for leads based on performance history
• Agent Pronto: Best for receiving leads via text message
• Rocket Homes: Best for prequalified leads
• UpNest: Best for leveraging technology
• ReferralExchange: Best for agents in the REALTOR® network

The Close’s Top Picks for Real Estate Leads Pay at Closing

Clever: Best for a Streamlined Platform to Receive Leads

Pros	Cons
No upfront costs	Requires experience to join
Provides qualified leads	It might be unavailable in some geographical areas
Helps increase agent brand awareness	Doesn’t guarantee completed deals
Reduces marketing costs	Marketed as a discount service to sellers

Why I Chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. This real estate lead generation pay at closing platform doesn’t play favorites based on how much you’re willing to pay. Instead, it considers the quality of service an agent provides and client satisfaction. Clever ensures that leads are vetted so agents know they’re connecting with serious buyers and sellers ready to make a move. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many others pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents.

Fees & Process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify.

Zillow Flex: Best for Data-driven Courses & Coaching

Pros	Cons
Lifelong clients.	Zillow fees due on the first two transactions within two years of receiving the lead
Top real estate listing website	Stringent performance standards
Trusted real estate brand	Can be highly costly to join
No upfront cost to participate once	Only available to high-performing agents in specific locations

Why I Chose Zillow Flex

I chose Zillow Flex for agents already participating in the Zillow Premier Agent program because it offers an opportunity with no upfront costs for agents already invested in the platform. Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses help increase an agent’s appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. Click the dropdown below for areas covered.

Fees & Process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%.

SOLD.com: Best for Performance-based Lead Assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I Chose SOLD.com

The agent’s success determines SOLD.com’s performance-based model. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results.

• Guaranteed display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals.

Fees & Process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information, and your showcase on SOLD.com will be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases, it can be 0% if paid by a SOLD.com sponsor.

HomeLight: Best for Leads Based on Performance History

Pros	Cons
Broker-to-broker referrals system	The amount or quality of leads is unknown
Leads are vetted before being shared with the agent	Control over lead received is limited
Easy to sign up to participate	It may not cover all geographical areas
Both buyer and seller leads are available	Not ideal for new agents with low transaction history

Why I Chose HomeLight 

HomeLight is an excellent real estate leads pay at closing platform because of its user-friendly sign-up process and low-risk nature. With HomeLight, there’s no need to worry about upfront costs or financial commitments. Its performance-based lead assignment is particularly beneficial for agents with a long history and extensive experience in the industry. Overall, HomeLight offers an uncomplicated and reliable way for seasoned agents to access valuable leads and grow their businesses.

• Mobile application: Agents receive referrals and manage their leads on the go.
• Exclusive tools: When HomeLight rolls out new tools, such as sample sale or warm transfer features, agents can access them through the mobile application.

Fees & Process for HomeLight 

Getting started with HomeLight is a breeze with its simple sign-up process. Agents create a profile by signing up and customizing it with their professional achievements. Then, they must sign the referral agreement and update their transaction history to showcase their expertise. There are no upfront costs; once a transaction closes, agents pay the broker the referral rate from their commissions.

Agent Pronto: Best for Receiving Leads via Text Message

Pros	Cons
Leads are prescreened.	Agents must keep the platform updated on their progress
Receives both buyer and seller leads	Control over leads is limited
Agents can submit leads to refer to other agents	Lead-matching details are undisclose
Easy to sign up and join	Competition or agents within a geographical market are not shown

Why I Chose Agent Pronto

Agent Pronto is a pay at closing leads real estate option that simplifies connecting with prospective clients. With Agent Pronto, agents receive text notifications containing the referral’s first name, city, and estimated sale price or budget. With this information, agents can choose to accept or decline the lead. Overall, agents signing up for Agent Pronto enter a low-risk, low-cost lead generation opportunity.

• Simple referral fee: Leads received through text explicitly list the referral rate for accepting that lead, eliminating the guesswork about how much is owed to Agent Pronto.
• Terminate the contract at any time: Agents are not locked into a long-term commitment if the platform doesn’t work out.

Fees & Process for Agent Pronto

Signing up for the Agent Pronto referral programs requires a quick form and signing of the agent agreement. Once signed up, the Agent Pronto team will match you with leads based on profile, production levels, service areas, client preferences, specialties, communication skills, customer ratings, and more. The referral fee for agent pronto is 25% to 30% of your commission.

Rocket Homes: Best for Prequalified Leads

Pros	Cons
Support is offered to help agents close deals	Increases agent competition among market areas
Lead contact information is verified	Requires the use of Rocket Mortgage for lending
Dedicated agent onboarding process	Agents have stringent milestones to meet
Network spans 50 states

Why I Chose Rocket Homes 

Rocket Homes, affiliated with Rocket Mortgage, benefits from access to highly qualified leads from individuals inquiring about mortgages or seeking pre-approval. These leads represent individuals actively interested in purchasing a home and have already taken steps toward securing financing. By leveraging Rocket Homes, agents tap into a stream of high-quality leads, increasing their chances of converting inquiries into successful transactions.

• Client Central: It has a centralized online location for agents to accept new leads.
• Exclusive leads: No other agents will get the distributed leads once they accept.

Fees & Process for Rocket Homes 

Signing up for Rocket Homes is easy. Initiate the process by inquiring on its website or directly contacting the company. After assessing the agent’s qualifications and compatibility, Rocket Homes requests the agent to review and sign an agreement detailing program terms. Once onboarded, agents can expect to receive qualified leads matched to their expertise and location. Fees are 1% of the estimated home value or 25% of the commission.

UpNest: Best for Leveraging Technology

Pros	Cons
Owned by Realtor.com	Lead assignment details are not provided
Mobile application	The quantity of leads is not guaranteed
Assigned a dedicated advisor	Lead quality varies
Available in all 50 states	Agents have little control over getting leads
Clients are prescreened

Why I Chose UpNest

In partnership with Realtor.com, UpNest takes an innovative approach to lead generation. Leveraging technology differentiates it from other real estate leads pay at closing platforms. One standout feature is the ability for agents to create short greeting videos that allow them to showcase their expertise and personalities effectively. Additionally, agents can highlight their achievements and credentials directly from their mouths, a personalized touch that can resonate with prospective clients.

• Listing toolkit: This allows agents to stand out as featured agents and rank higher in search results.
• Achievement sharing: Agents promote their expertise via confidential and personalized proposals.

Fees & Process for UpNest 

Agents can join UpNest by submitting a request online. Following this, a coordinator from Realtor.com will promptly reach out to discuss the specifics further. Within 24 hours of the discussion, users receive three to five personalized proposals from qualified agents, allowing them to compare and review online. Referral fees to UpNest from closed deals are 30% of the commission.

ReferralExchange: Best for Agents in the REALTOR® Network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I Chose ReferralExchange

Since ReferralExchange operates as an invite-only platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & Process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with the leads directly and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Methodology: How I Chose the Best Pay at Closing Real Estate Leads

Our methodology at The Close is comprehensive in assessing pay at closing real estate leads platforms. Our real estate professionals, writers, and editors researched and analyzed each platform, focusing on features crucial for agents’ success. We strive to provide our readers with valuable insights and help them identify the most suitable pay-at-closing lead generator for their business needs.

The criteria I used to determine the best pay at closing real estate leads are as follows:

• Fee structure: Evaluated the fee structure of each platform, including any upfront costs and the percentage or flat fee charged upon successful transactions
• Lead quality: Assessed the quality of leads provided by each platform, considering factors such as lead source, conversion rates, and client satisfaction
• Agent support: Examined the level of support and resources offered to agents, including training, marketing materials, and customer service
• Transparency: Considered the transparency of information provided to agents, including how leads are allocated, fee schedules, and performance metrics
• Geographic coverage: Reviewed the geographic coverage of each platform to ensure that agents have access to leads in their target markets
• Agent experience required: Assessed the expertise of agents to join each platform

Frequently Asked Questions (FAQs)

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Your Take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. The fees for these services vary and are typically outlined in the agreement upon joining. Leads are allocated and distributed among agents based on location, expertise, and client preferences, ensuring a targeted approach to lead generation.

However, it’s worth noting that the real estate pay at closing leads platforms should not be your only source of leads because none are guaranteed. It is best practice for agents still to generate leads through lead generation websites and personal referrals to succeed.

Have you ever used real estate leads that you pay at closing? Share your experience in the comments!

The post Top 8 Sources for Pay at Closing Real Estate Leads in 2025 appeared first on The Close.

Client relationships are what real estate is all about, so keeping those connections strong and staying top of mind is key for agents. That’s where customer relationship management (CRM) systems come into play. With so many platforms available today, choosing the right one for your business can be challenging. But don’t worry, I’ve done the legwork for you and put together a list of the best CRMs for real estate. Take a look at what made the list.

• Pipedrive: Best for email marketing
• LionDesk: Best for texting and calling
• Follow Up Boss: Best for real estate teams
• Wise Agent: Best for transaction management
• IXACT Contact: Best for managing contacts
• Lofty: Best for lead generation and nurturing
• Realvolve: Best for automating workflows

The Close’s Top Picks for Best Real Estate CRMs

Type of Software	Starting Monthly Price	Free Trial	Learn More
Pipedrive	$24		Visit Pipedrive↓
LionDesk	$25		Visit LionDesk↓
Follow Up Boss	$58		Visit Follow Up Boss↓
Wise Agent	$49		Visit Wise Agent↓
IXACT Contact	$47		Visit IXACT Contact↓
Lofty	$449 + $15 per seat		Visit Lofty↓
Realvolve	$94		Visit Realvolve↓

Pipedrive: Best for Email Marketing

Why I Chose Pipedrive

Pipedrive stands out for its extensive and easy-to-use email marketing tools and affordable price. Designed specifically for sales pros, it offers a variety of beautiful and functional email templates that realtors can customize to match their branding and target audience. 

The platform includes segmentation features that connect with CRM data, enabling you to create personalized and effective emails. Plus, the analytics tools make tracking your open rates, click-through rates, and engagement metrics easy. Automated reminders and follow-ups make managing clients easier and speed up response time, boosting your chances of turning leads into clients.

Additional Features

• Integrations: Pipedrive has a giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.
• Pipeline management: Highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.
• Learn more features: Pipedrive Review: Pricing, Features, Pros & Cons

LionDesk: Best for Texting & Calling

Why I Chose LionDesk

LionDesk was specifically designed for realtors, offering a fully customizable dashboard that helps you decide what you want to see in your CRM. It stands out because it includes automation tools for texting clients and email drip campaigns and is the only CRM able to send videos through your emails and texts. It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, lead generation, and a power dialer.

Additional Features

• Customizable landing pages: Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes landing page templates to build high-converting landing pages tailored to your brand.
• Integrations: It has a large library of third-party integrations for everything from lead generation, contact management, and communication to finances.
• Learn more features: LionDesk Review: Pricing, Features, Pros & Cons

Follow Up Boss: Best for Real Estate Teams

Why I Chose Follow Up Boss

Follow Up Boss is a well-known real estate customer management software that has all the makings to support teams. It offers an impressive 250-plus integrations and features such as texting, email drip campaigns, text automation, and built-in calling. The collaboration features are woven into the platform, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. These elements significantly improve team efficiency and enhance client service.

Additional Features

• Networking and events: Connect with other real estate agents through the FUB Success Community and get access to exclusive events, like Level Up masterminds and FUBCON. 
• Mobile app: The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.
• Learn more features: Follow Up Boss Review: Pricing, Features, Pros & Cons

Wise Agent: Best for Transaction Management

Why I Chose Wise Agent

Wise Agent is a top real estate CRM software because it’s designed to be a one-stop shop for agents and brokers, providing tools to manage transactions from beginning to end. Access everything from templates and reports to property lists and drip campaigns in a user-friendly dashboard. Stay on top of your transactions by creating checklists so everyone is on the same page. As a bonus, create customized landing pages and integrate them with multiple social media tools to reach more clients.

Additional Features

• Real estate content: The platform includes an extensive library of stock photos and real estate content for text messages, emails, written letters, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.
• Team and broker options: Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options built specifically for teams and brokers.
• Learn more features: Wise Agent Review: Pricing, Features, Pros & Cons

IXACT Contact: Best for Managing Contacts

Why I Chose IXACT Contact

IXACT Contact is a great tool for keeping track of your contacts from the moment you connect with them through every transaction. You get a detailed profile for each lead, current client, and past client, including their contact info, family info, birthdays, anniversaries, property details, and all communication history. This is crucial for staying easily connected to your clients and maintaining good relationships. Take advantage of the five-week free trial to test out the interface and features to see if this is the right CRM for you.

Additional Features

• Social Stream: This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can’t create custom content, it’s a great way to automate social media content.
• Personalized agent roadmap: This feature allows agents to set specific goals within the platform, and it will generate a plan to help reach them with specific tasks and activities. 
• Learn more features: IXACT Contact Review: Pricing, Features, Pros & Cons

Lofty: Best for Lead Gen & Nurturing

Why I Chose Lofty

Of all the top CRMs for real estate on my list, Lofty offers the most extensive and impressive combination of advanced lead gen tools and features. What’s cool is that it offers exclusivity in your farm area, so no other agent using Lofty can target the same leads as you. It automatically pulls in leads from various sources and sets up property alerts, sends out regular market analyses, and matches listings with leads. 

Lofty includes a three-line power dialer that lets you call leads until you make a connection. Leave prerecorded voicemails, plan follow-ups, or jot down notes. When someone picks up, the call gets routed to you or anyone else available on your team.

Additional Features

• Social Studio: This built-in social media management tool allows you to create content within Lofty’s platform and automatically share it on multiple real estate social networks simultaneously. 
• AI Assistant: Automated assistant helps you become more efficient and minimize the Lofty learning curve at every step. The assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.
• Learn more features: Lofty Review: Pricing, Features, Pros & Cons

Realvolve: Best for Automating Workflows

Why I Chose Realvolve

Realvolve really shines when it comes to its workflows and automation, which help save time and grow your business. It has a visual dashboard, contact organization tools, and lead nurturing strategies. There are plenty of customizable workflow templates, plus prebuilt lead sequences for buyers and sellers through email and text. These sequences are designed to have a more personal touch than other automations. It’s a perfect fit for individuals or teams looking to boost their productivity and efficiency.

Additional Features

• Document management: Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction. 
• Integrations: The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.
• Learn more features: Realvolve Review: Pricing, Features, Pros & Cons

Frequently Asked Questions (FAQs)

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Methodology: How I Chose the Best CRM for Real Estate

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best CRM for real estate. 

We selected the most effective and reliable CRM software for real estate agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best real estate CRM: 

• General CRM Features (25%) 
  • Basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
• Advanced CRM Features (25%) 
  • This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
• Pricing (15%) 
  • I checked, updated, and evaluated each CRM’s pricing, subscription plans, and whether there are free trials and bulk discounts.
• Ease of Use (10%) 
  • I evaluated each CRM’s user interface, customizability, and how easy it is to operate and set up each one.
• Customer Rating (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Expert Score (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Customer Service (5%) 
  • Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.

Your Take

The top real estate CRMs are as different as the individual agents who make up the industry. Use our guide to help you make the best choice for your business needs. Consider what features are most important to you and take advantage of the free trials to find what really clicks. 

Which CRM do you use? Tell us how you like it!

The post The 7 Best CRM for Real Estate in 2025 appeared first on The Close.

ChatGPT for real estate is making a significant impact as a powerful tool that helps you work smarter, not harder. Leveraging technology, you can generate content, enhance property descriptions, engage with clients, and optimize your operations. If you’re just starting to explore how ChatGPT can fit into your real estate business, I’m here to break down what it is and how to use it, and I’ll give you some prompts to get started. Let’s reclaim your time so you can focus on the tasks that help grow your real estate business.

Need prompt inspo to use for real estate in ChapGPT? You’re in luck! We’ve compiled a list of 117 prompts you can use to get the ball rolling. 

Bonus: Download 117 ChatGPT Prompts

Download ChatGPT Prompts

What Is ChatGPT?

Ok, let’s get technical: ChatGPT is an artificial intelligence (AI) chatbot developed by OpenAI. It’s based on the Generative Pretrained Transformer (GPT) language model and is considered a Natural Language Processing (NLP) tool, which is a branch of AI. This means it can understand and chat with us in everyday language. One of the best things about ChatGPT is how quickly it responds and gets things done. It’s like having a knowledgeable personal assistant who knows all about real estate right at your fingertips.

How to Use ChatGPT for Real Estate

ChatGPT works best when it gets to know who you are. When you create a free account at OpenAI.com, it’s helpful to begin your first session by writing a prompt to introduce yourself. The more details you provide about your personality, style, and target audience, the better it can assist you with tasks. ChatGPT will deliver responses that align with your persona and tone. When you request something for your business—whether it’s an email, social media post, or text message—it will sound more authentically like you.

There are so many ways ChatGPT for realtors can help you in your business and give back time you thought you’d never see again. Here are some ways to get started.

1. Property Descriptions

Property descriptions are an important part of marketing a listing. Aside from the pictures, it is the first way to capture the attention of potential buyers. If this has never really been your “thing” to write descriptions, it’s the perfect task to assign to your new AI assistant. Try copying the prompt below and putting your own spin on it to see what ChatGPT for real estate comes up with for listing descriptions!

2. Client Follow-up & Communication 

Building authentic relationships is key in real estate, and that takes consistent communication. Staying in touch with clients and potential clients should come naturally, but there are ways to streamline your outreach. Ask Chat to draft several emails and text messages that you can have on-the-ready in your customer relationship manager (CRM) for when you need them. Then, just copy and paste.

3. Community Insights 

Providing value to your clients and the community you work in will help you stand out as a go-to resource when people are looking to buy or sell in the area. Utilize the chat to compile a list of the best restaurants, attractions, or large companies for your community. Use those to build a community guide, newsletters, or postcards.

4. Social Media & Content Creation 

Creating content can be time-consuming and often gets pushed aside as immediate client needs take priority. However, it’s a necessary evil in today’s world of real estate marketing. Using AI to batch out a content calendar can really help boost your online presence and save you a ton of time. Whip up blog posts, social media updates, and even video scripts while choosing how long you want the videos to be.

5. Email Drip Campaigns & Newsletters

ChatGPT for real estate helps you create engaging drip marketing campaigns and newsletters tailored to your target audience. You can even schedule to send them out at different times. If you’re already using a CRM, you might have some templates. But if you’re looking to try something fresh or don’t have any templates, ChatGPT can step in. Just share what you want to include, like market stats or updates on new listings, and let the AI take care of the rest.

6. Lead Magnets 

Many real estate pros use lead magnets to fill their CRMs with potential clients’ contact info, but coming up with great ones can be tough. That’s where ChatGPT comes in. It can help brainstorm some lead magnet ideas and even draft something up for you. Once you have that info, create an eye-catching PDF download using Canva Pro or Adobe Photoshop. It’s a fun way to engage your audience and attract the right clients.

Writing a ChatGPT Prompt

The best thing about ChatGPT prompts is that you can write them as if you’re talking to your personal assistant and asking for a favor. If the response you receive doesn’t resonate with you, specify the changes you’d like to make or ask ChatGPT to regenerate the response, and you will get a new one. All of the responses are saved in your account, so you can use, adjust, or revisit them as needed.

The best way to learn is to start using ChatGPT. Here are a few prompts to get you started:

Alternatives to ChatGPT

Even with all the amazing things ChatGPT can do, it’s not perfect. As AI continues to integrate into our lives, more options become available. So, if you’re not getting the answers you want from ChatGPT, check out some alternatives.

Product/Software/Platform	Why It’s a Great Alternative	Learn More
	Researches active and sold comps and creates detailed, comprehensive market analysis (CMA) reports with the click of a button.	Visit saleswise
	Helps streamline your listing process, create effective ad copy, and increase your listing response rate.	Visit listingcopy.ai
	Predicts likely sellers, updates missing contact info, and even triggers automated notifications so you never miss an opportunity again.	Visit Likely.ai

Best Practices for Effectively Using ChatGPT in Real Estate

Following the listed best practices below, you’ll maximize the effectiveness of ChatGPT in your real estate initiatives while mitigating potential risks associated with relying solely on AI-generated information.

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  Provide clear & specific prompts:
  
  Ask concise questions or provide instructions that are easy to understand.

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  Iterative refinement:
  
  If the first response differs from what you want, provide feedback or more details.

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  Fact-check information:
  
  It’s important to double-check the information, particularly regarding specific property information, legal issues, or financial data.

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  Incorporate local knowledge:
  
  This helps contextualize the data generated by ChatGPT and ensures that it aligns with the specific nuances of the local market.

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  Use as a supplementary tool:
  
  This should be used as an addition to human knowledge rather than a substitute, as it might not adequately represent the legal, financial, and emotional factors frequently present in real estate transactions.

Future of AI in Real Estate

Think about it: Twenty years ago, an online presence, posting on social media, making YouTube videos, and writing blogs weren’t really a big thing in real estate. Today, these are commonplace and can take up a ton of time, so a lot of people end up needing to hire help to keep up. Tools like ChatGPT are becoming a part of our everyday lives, making these tasks easier and giving us back some precious time and freedom. 

The invention of the internet, MLS, and lead gen tools may have taken some getting used to. Still, they ultimately serve to support our business efforts, allowing us to assist clients in buying, selling, and investing in real estate. We are likely to see consistent evolution and change in our industry. However, despite this, one thing remains the same: the authentic relationships we form with our clients. It’s important to consistently show up for your clients, past clients, and your network. Don’t sweat the thought of ChatGPT taking your job—it’s just a tool, not a person. 

FAQ

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Bringing It All Together

ChatGPT can be a handy tool for the real estate industry. It helps generate content ideas, provides the latest market information, and facilitates smooth communication. However, it’s important to use it wisely. Be aware of any potential biases and stick to ethical practices. By leveraging what ChatGPT offers, you can streamline your business tasks, increase efficiency, and be more present with your clients and loved ones. Have you tried using it yet? Please share what you’ve learned so far in the comments!

The post ChatGPT for Real Estate: The Complete Guide for Agents appeared first on The Close.

Real estate Facebook cover photos are an awesome way to show your brand in style. Facebook gives you some solid space for your cover pic, so treat this spot like your marketing secret weapon. I’ve rounded up some super cool ideas for cover images, tips, and examples of what pops. Check ’em out to help you create your own realtor Facebook cover photo that resonates with your audience, shows your personality, boosts your brand, and scores more leads. Let’s make those potential clients stop scrolling and start connecting—you’ve got this!

1. Use Eye-catching, High-definition Images to Grab Attention

Let’s chat about branding vibes from Ryan Serhant, the luxury broker and “Million Dollar Listing” star, who is absolutely killing it in NYC real estate. This guy is everywhere! His branding is spot-on, totally synonymous with high-end living. Just check out that pic of him lounging in a fancy marble bathtub with an astonishing view—wow!

Can you capture your brand in just one image? It’s a tough challenge, but Ryan nails it. Just make sure your images are high-definition. Facebook loves a good cover image, so avoid anything that looks grainy. Stick with a PNG file for text or logos, and keep it in a 16:9 aspect ratio—at least 400 pixels wide by 150 pixels tall.

2. Target Your Niche Audience With a Specific Property Type

Michele Bellisari is rocking her colorful real estate Facebook posts that jibe with the South Florida lifestyle in Boca Raton. Her Facebook cover photo is bursting with bright South Florida colors, the beach, the sun, and all the fun real estate vibes she’s serving up. When it comes to your Facebook cover image, it should reflect who you are and connect with your audience. But hey, if one image just doesn’t cut it, feel free to mash up a bunch of pics together, just like Michele has done. Create real estate cover photos for Facebook like this in Canva without breaking a sweat.

3. Include Your Business Tagline in Your Image

Ingrid Lawson has a fun tagline: “Your DFW Home Girl!” How cute is that? (Dallas/Forth Worth for those outside the Texas area) She’s all about helping folks find their dream homes in the Dallas metroplex, which keeps her busy. But you can tell she’s loving it. In one picture, you’ll see just how genuine and warm she is; her sense of style is on point. And I can’t help but mention her outfit—it totally matches her tagline. Who wouldn’t want to team up with someone as awesome as Ingrid?

4. Stand Out With Your Brand Colors

Sue “Pinky” Benson is all-in when it comes to her color palette. Thanks to those fab shades of pink, you can spot her epic page on Facebook and Instagram from a mile away. She even rocks pink in her hair—how cool is that? She’s 100% dedicated to her brand, no doubt about it. Hailing from sunny Naples, Florida, Pinky shares all the juicy deets about her incredible community on her socials. It’s impossible not to feel her lively personality with the iconic pink flamingos that represent her home state—totally the look she was going for.

5. Include a Strong Call to Include in Your Image

Not all Facebook covers for real estate include a call to action (CTA), but if you can pull it off, you should! There’s a CTA button just below the image, so toss a CTA right into the image for extra oomph. Mark Spain leans into it big time. His entire Facebook cover is one massive shoutout to take action, featuring a fun cutout of himself. And since he’s already rockin’ the cover image with his headshot, he adds his logo as the profile pic. I’m all about this cover image’s simplicity and clear-cut direction. It’s a straightforward message that stands out and catches your eye.

6. Let People See Your Personality With Your Headshot

Jen Hannigan loves to connect with others. You can see this on her Facebook page, where she proudly shares that she’s a “USAF Veteran.” Her cover photo features some fun snaps of her just being herself, including a couple of headshots—laid-back in a chaise lounge. With her friendly smile and approachable vibe, Jen radiates confidence and openness. She’s sending a clear message: she’s here to help you find your next property. If your smile is your logo and your personality is your business card, show them off in your Facebook cover image.

7. Show Off Your Team

Elham Ghaderian gets how crucial it is to show prospects who they’ll be working with. She put together this fab Facebook cover image featuring the whole crew. Putting their smiling faces front and center, Elham knows she’s building that trust factor and pulling in potential clients to her brokerage. Whether you’re rollin’ with a big squad or just a couple of folks, including everyone in the cover image puts a face to the fam. People connect with people, not just businesses.

8. Showcase Your Listings

If you want to up your real estate game, consider slapping some of your best listing photos as your Facebook cover image. Just get the thumbs up from your photographer and sellers first. Then, pick out some absolutely stunning pics—like what the Van Buren Real Estate Group does. It’s a great way to show off your style and catch some eyes.

Next Steps to Level Up Your Real Estate Facebook Cover Photos

Regarding your real estate Facebook cover image, your branding matters just as much as your Facebook realtor page. Like the rest of your social media marketing, the cover image can either make you look like a pro or hurt your brand and stall your business growth. It’s vital to always showcase your best work to keep your image sharp. Check out these tips to upgrade your real estate Facebook cover photos:

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  Choose high-quality images:
  
  Use professional photos highlighting properties, your team, or your branding.

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  Incorporate branding elements:
  
  Add your logo, brand colors, and fonts for a cohesive look.

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  Showcase your niche:
  
  Feature specific types of properties or neighborhoods you specialize in to attract your target audience.

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  Use text wisely:
  
  Include a catchy tagline or contact information, but keep it minimal to avoid clutter.

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  Update seasonally:
  
  Refresh your cover photo regularly to reflect seasonal themes or current listings.

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  Highlight client testimonials:
  
  Include brief quotes from satisfied clients to build trust and credibility.

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  Add a call to action:
  
  Encourage viewers to visit your website or contact you for more information.

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  Ensure mobile optimization:
  
  Check how your cover photo appears on mobile devices, as many users access Facebook via smartphones.

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  Utilize proper dimensions:
  
  Follow Facebook’s guidelines for cover photo sizes to ensure clear and crisp images.

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  Engage with video:
  
  Consider using a video cover photo to catch the attention of Facebook leads and showcase virtual tours or quick market updates.

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  Monitor engagement:
  
  Track likes and comments to gauge the effectiveness of your cover photo and make adjustments as needed.

Once you have those Facebook leads, check out Top Producer to manage your transactions. It integrates with the MLS and gives you a neat visual timeline for each deal, making it easy to figure out what’s next and keep track of your earnings. With Social Connect, Top Producer’s social media ad tool, you can snag 30 monthly exclusive leads. Pick your target area, and you’re all set—no need to stress about creating content or digging into analytics.

FAQs

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Your Take

An excellent Facebook cover photo is key for real estate professionals to make a strong impression online. Take inspiration from the examples above to create a visually appealing image highlighting your brand and attracting potential clients. Make it a vital part of your marketing strategy to stand out.

Do you have any additional suggestions that I didn’t mention? Do you do something different that is generating business? I would love to hear about it. Share your secrets with me in the comments.

The post 8 Real Estate Facebook Cover Photo Examples That Inspire appeared first on The Close.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across the SoCal region, from the Central Coast to Orange County. The full report is available here: SoCal Q3 2024 Market (Micro) Insights Report.

The post SoCal Quarterly Market Insights Report: Q3 2024 first appeared on California Real Estate Blog.

In this report, you’ll find a high-level snapshot of the trends shaping the market for each neighborhood across Hawai’i. The full report is available here: Hawai’i Q3 2024 Market (Micro) Insights Report.

The post Hawai’i Quarterly Market Insights Report: Q3 2024 first appeared on California Real Estate Blog.